Evaluating Global Events: Planning, Impact, and Recommendations
VerifiedAdded on 2023/01/06
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AI Summary
This report provides a detailed analysis of the global events industry, focusing on the impact of macro environmental factors on event planning and decision-making. It examines the influence of political, economic, physical, environmental, tourism, and legal factors. The report includes recommendations for minimizing adverse impacts and maximizing profits, such as effective crowd management and waste recycling systems. A SWOT analysis is presented to evaluate the strengths, weaknesses, opportunities, and threats associated with events. Furthermore, the report critically evaluates essential factors for successful event planning, including grants, sponsorships, media coverage, and situational analysis. The conclusion emphasizes the importance of macro environmental analysis for gaining market insights and influencing organizational behavior. The report references relevant academic sources to support its findings.
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