Evaluating Global Events: Macro Factors, Impacts, and Recommendations

This report provides a comprehensive analysis of global events, examining both the positive and negative impacts on society and the economy. It evaluates the macro environmental factors influencing the global events industry, including physical, environmental, political, legal, and technological aspects. The report also provides recommendations for improvements and solutions for specific events, emphasizing the importance of sustainability and infrastructure assessment. A SWOT analysis is conducted, highlighting the strengths, weaknesses, opportunities, and threats associated with global events like the Olympics. Furthermore, the report outlines specific criteria for successful event planning, considering both internal and external business environments, and concludes that global events are crucial for economic enhancement but require careful management to address challenges and leverage opportunities. Desklib provides students access to similar solved assignments.

Global Events

Table of Content
• Introduction
• Effect that the positive and negative impacts of the global events
• Evaluate the macro environmental factors, their influence on global events industry
• Provide recommendations for improvements and solutions for a specific event
• SWOT Tools
• Specific criteria for the successful planning events for both internal and external environment
• Conclusion
• References

Introduction
• In global events, huge investment is
done so that these events can be
organized efficiently.
• negative and positive impact of the
global events will include in this part of
the study.
• Moreover, dynamics of global events
and impact of such events on society as
well economy have been included in the
following report.

Macro environment
• Macro eenvironment is related to external factors that has a major impact on the global
events. Evaluation in internal as well as external environment is important in order to
take effective business decisions for the future growth and success.

Cont….

Macro and Micro environment forces
Physical and environmental factors
• It is analyzed that government not only
grants permission but also provide
adequate amount of funds so that the
events can be organized successfully.
• The global events might become a
reason of exploitation of natural
resources within the country. It might
put an adverse impact on heritage and
environment of the host nation

Cont..
Tourism aand environment
Positive impact
Global events positively affect the tourism by increasing number of tourists within the
country which further facilitate growth of local industries.
Negative impact
Due to the ongoing pandemic, people are not able to move from one place to other which is
negatively affecting tourism as well as economy of the host nation

Cont..
Political factors
Positive impact
• The positive policies of the goverment helps
in organizing effective global events for the
growth of entire nation.
Negative impact
• Change in the current policies of government
might create challenges for the host nation.

Cont..
Legal Factors
Positive impact:
•With proper implementation of legal structure, it is possible to provide a safe , secure
environment to employees so that they can work effectively for making the event
successful.
Negative impact
•Here, event organizers need to devote significant time and efforts in order to imply
suitable rules & regulations in business.
01/02/20Add Footer Here

Stakeholder Analysis
Technological Factors:
Positive impact
• Technological factors are helpful in organizing the
Olympic events in a proper and systematic way.
Negative impact
• Here, misuse of technology can create challenges
for the event. It will put an adverse impact on the
reputation of the respective global event.
01/02/20

Evaluate the macro environmental
factors
• Macro eenvironment is the combination of different internal and external elements like
political, economical, physical environment and tourism, legal consideration and more.
These factors put a major impact on the global event industry.
01/02/20Add Footer Here

Cont..
• Olympic, 2020 is one of the well-known
example of major event that was
conducted in Tokyo.
• The event affected with numerous micro
and macro factors which also influenced
the decision making process of the event
significantly.
01/02/20Add Footer Here