This report examines the positive and negative impacts of global events on the macro environment, utilizing PESTLE analysis to assess political, economic, social, technological, legal, and environmental factors. It discusses the influence of macro environmental factors, particularly technology, on the global events industry, using the FIFA World Cup as a case study. Recommendations for improvements and solutions for specific events are provided, along with a SWOT analysis to evaluate essential criteria for successful event planning. The report concludes that a proper plan, timeline, and understanding of the audience are crucial for successful event organization, highlighting the importance of considering both opportunities and potential threats like terrorist attacks. The document also emphasizes the role of technology in enhancing event experiences and improving team performance.
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