HNC Hospitality: Global Events Impact, SWOT, and Planning Report

This report examines the global events industry, focusing on the application of PESTLE and SWOT analyses to understand the impact of macro-environmental factors. It assesses both the positive and negative influences on the industry, highlighting key aspects such as political, economic, social, technological, legal, and environmental factors. The report also provides a brief analysis of the discussed factors and delves into a SWOT analysis, identifying strengths, weaknesses, opportunities, and threats. Finally, the report offers recommendations for effective event planning, emphasizing sponsorship and publicity strategies to achieve successful outcomes. The conclusion synthesizes the findings, underscoring the importance of these analyses for strategic decision-making and competitive advantage in the events sector.

Global Events

Table of Contents
 Introduction
 Positive and Negative impact on Macro Environment
 Brief analysis of discussion
 SWOT Analysis
 Recommendation for effective planning
 Conclusion

Introduction
Global event industry need to conduct PESTLE and SWOT Analysis in order to gain competitive advantage
in the business environment. This power point presentation include study of internal and external
environment and various approaches for effective planning. To analysis the competitive market, company
need to conduct a research.

Positive and Negative Impact of Macro Environment
PESTLE analysis is a framework which is used to analyse the external factors of the business environment
and also analyse the positive and negative impact of the business and its operations. This factor is important
to conduct because it helps in analysing the threats and makes them aware about the changes which takes
place in the environment. It explain various segments who put great impact on the event industry:

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Political: This factor increases the political pressure on the event industry and also helps in reducing the
emission of greenhouse gas which helps in creating the awareness among their customers. It negatively
impacts the event industry because of its transportation facility as it the major support in planning the
events.
Economy: Crises in many organisations are cut down the various expenses which impacts event industry
negatively. Organisations want assurance on their investment in events and its spending.
Social: The aim is to create the awareness about the brand and increases the relationship for the
organisational objectives which can be achieved. It put positive impact on the event industry because it
increase the living standards and rational of consumers as they want to know every aspect about the product
which creates the demand of event company.

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Technology: It put positive impact on the event industry because it allows the management to use various
digital technologies to make the events successful and matches the requirements of customers.
Legal: This factor is related with the legal aspects of external environment which states the rules and
regulations which is important for companies to consider it. It impacts as it protects the organisation from
its cancellation and payment issues.
Environmental: This factor become the threat for the event industry because of their greenhouse gas rules
and global warming which impacts the choice for choosing the location as it helps in attracting their guests.

Brief analysis of discussion
From the preceding information, it is summarised that these factors are essential in order to gain
competitive edge of the environment and also impacts the decision making of the managers in order to
sustain the best position in the business environment.

SWOT Analysis
Strengths: In order to analyse the strengths it is important for the event managers to conduct research and
find those points in which they are competitive enough and it is identified by reviewing the meetings. To
organise strong event, organisations need to measure the ROI and also improve its benchmarks.
Weaknesses: These attributes put negative impact in order to achieve desired outcome and its weakness
include expenses of the conferences such as audiovisual fees, foods and drinks which can attract more
people to event industry.

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Opportunities: These factors analyse the competition, support of local authorities and many more. It is
helpful in creating the commercial events in a proper manner as per the requirement of marketplace.
Opportunities can be analysed by their potential attendees which helps them in increase the supporter in the
event.
Threats: These factors put negative impact and slow down the project which include the bad weather,
infrastructure, labour rate and many more.

Recommendation for Effective Planning
Sponsorship: It is essential for the event managers and their committee to have a clear idea about what
they want and also consider the liking of their respective sponsors. They also clear about their expectations
and helps in making plans for the event in order to target their sponsors and highlight the advantages of the
events.
Publicity: Structure and size is important in order to advertise the event like if the event is organised at
small level it does not involve much cost in their promotion and if the events is organised at large level it
include huge cost for advertising their events. Therefore, it is important in order to consider various forms
of media like radio, television, newspaper and many more.

Conclusion
From this power point presentation PESTLE and SWOT analysis is conducted in order to analyse the
internal and external factors which impact their events and also helps in achieving the competitive edge.
Apart from this various approaches are discussed for the effective planning which helps in developing the
effective business decisions.

Thank You