Analysis of the Global Events and Its Macro Environment Impact

This report delves into the analysis of global events, focusing on the impact of the macro environment and strategic planning within the event industry. It begins with an introduction to the global event landscape, highlighting the role of events in fostering international relations and business opportunities. The report then explores the influence of the macro environment, including political, technological, legal, economic, environmental, and social factors, using PESTLE analysis to assess their positive and negative impacts. Furthermore, the report includes a SWOT analysis, evaluating the strengths, weaknesses, opportunities, and threats associated with the global event industry, with specific examples. The conclusion summarizes the significance of these factors in achieving success in the global market, and provides a list of references used in the report.

Global Events

Table of Content
 Introduction
 Positive and negative impacts the macro environment
 SWOT analysis for a specific event
 Conclusion
 References

Introduction
Events are refers to the mechanisms that provide a path for
interaction related to the system and actions of users. At a
global level, it increase the involvement of different
countries in a specified event that contribute to
establishment of good relationship. In relation to this,
global event industry organise large scale of events to
promote or at the same time also attract different people.

Positive and negative impacts the macro
environment
In a global business environment, event industry is
influenced by the various macro environment and at the
same time it also effect its decision making activities and
organisational behaviour as well. Along with this, all the
factors are also assist in determining huge opportunities
and threat that contributes in identifying opportunities
wherein event industry can easily attain success.

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In order to analysis the same, London ExCeL exhibition
centre applied PESTLE analysis that provide positive
and negative impact of global events. These are as
follows:
 Political factors Technological factors
 Legal factors Economical factors
 Environmental factors Social factors

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Technological factors: This type of macro factors play a
significant role in event industry as it also put positive
impact in enhancement of overall performance. For
attaining the same, company use digital technologies
within their events that support in making it more
successful and also meet all the expectations of
customers.

SWOT analysis
It is significant for event industry to analyse their actual
performance and at the same time also access the criteria
for making an successful planning for events.

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Strength: Weaknesses:
 Well planned managerial
operations along with experienced
working staff is major strength in
which company can successfully
organise event.
 Global presence of company and
its events may invite potential
customers towards the particular
event.
 Huge conference expenses is a
biggest weakness for company.
 Insufficient fund and lack of
technological advancement in
events negatively affect the
company performance.
Opportunities: Threat:
 Liberal policies for event industry
is an opportunity in which
company can easily expand their
events.
 Higher competition in market
place may reduce the visitor over
the specific event.

Conclusion
As per above mentioned report it can be summarised that, now a
day's global event industry is rapidly growing that contributes
in developing strong economic condition by generating huge
returns. Along with this, it is also classified as per its size,
structure and all the significant factors that important for
development of the company at market place. This can be
beneficial in increasing the possibilities of accomplishing
success at global market by organising appropriate events.

References
Bowman, D.M. and et., al. 2017. Human exposure and sensitivity
to globally extreme wildfire events. Nature Ecology &
Evolution. 1(3). p.0058.
Cerutti, E., Claessens, S. and Rose, A.K., 2019. How important is
the global financial cycle? Evidence from capital flows. IMF
Economic Review. 67(1). pp.24-60.
Diffenbaugh, N. S. and et., al. 2017. Quantifying the influence of
global warming on unprecedented extreme climate events.
Proceedings of the National Academy of Sciences. 114(19).
pp.4881-4886.

 Thank You