Analysis of Global Events: Factors, Structure and Strategies

This report provides a comprehensive analysis of the global events industry. It begins by examining the diversity of global events, categorizing them into mega, hallmark, and major events, and discusses their roles in society. The report then explores the structure and organization of the event industry, including event management companies, suppliers, and industry associations. It identifies various factors influencing the development of the event industry, such as the growth of new events, economic contributions, and changing consumer demands. The report also evaluates key factors impacting the industry's development and critically assesses the roles events play in society, considering both positive and negative impacts on social, cultural, environmental, and economic aspects. Finally, it discusses management tactics, like economic impact studies and community perception analysis, used to support accountable event development, and provides a critical evaluation of these strategies.

Global Events

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
PART-1.............................................................................................................................................3
Various factors that have infleunced development of event industry.........................................4
Evaluation of key factors that influenced on development, structure and organisation of event
industry........................................................................................................................................5
Critical evaluation of factors that shaped events industry and roles they play in society...........5
Management tactics utilized to support accountable event development...................................7
Critical evaluation based on management strategies..................................................................7
CONCLUSION................................................................................................................................8

INTRODUCTION
Worldcups, culture events and Olympics are some of the Global events organised in different
parts of country at various occasion. All these events have global reach, required huge amount of
investment need to be made in order to established events. Global events contribute in generation of
lot of employment opportunities by boosting tourism and trade and increasing long term
investments. This reports contain information such as diversity of global events, factors that have
lead in development of events industry both at local and global level. It also describe about
management strategies that are used to support events across worldwide and impact that global
events have on different level of environment.
MAIN BODY
PART-1
Analysis and examination of diversity in global events and different types of events in society
Diversity is term that means better perspective of different needs or more alternative
options so in context of global diversity events, it can be stated that there are various types of
events that are arranged in order to meet customers requirements. Size, form and content are some
criteria that can be used to categorised or classified all global events (Gil-Alana, dos Santos
Figueiredo and Wanke, 2019). Therefore, different types of global events on basis of various
segment are discussed below such as:
Mega events: These are events that are made on large scale or generaly targeted
international market to organise events, it also have high media coverage and planned by special
authority. These events are mostly parallel to other activities like culture and festivals like
commonwealth, Superbowl and olympic games. Therefore, it plays importance roles in society as it
directly or indirectly impacte on growth of toursim, economic and infrastructure of host country.
Hall mark events: The main motive behind designation of hall mark events is to increase
appeal of specific destination so that more and more tourist are motivated to be part of visit specific
place for fun and enjoyment. These are recurring in nature as they are arranged for limited time
frame either on regular or one off basis. Major hall mark events that draw attention of number of
people living across worldwide are culture and religious events like British royal wedding, super
Bowl is sport events and Mardi Gars is carnival or festival events (Gogishvili and Harris-Brandts,
2020). Thus, it contribute in increasing popularity or brand image of particular destination by
attracting tourist from different parts of country.

Major events: It is type of function or events that attracts more than 200 attendess form
both international and domestic countries. Major events are concert, large exhibitions and dance
parties that offered several services such as refreshments and other facalities so that attendess have
more enjoyment. Thus, such events create impact on environment amenity and lifestyles of
individual for examples women rugby world cup 2021 and world of wearable art (Graeff, 2019).
So, they are useful or important for society as it uplift living standard of local residents by
generating employment opportunities.
Struture and organised of global event industry
It can be stated that global event industry is vast sectors that includes event organisation,
management companies, event industry suppliers, venue and industry association. Such as:
Event management companies: These are organisation that is responsible for organising
and managing various events on behalf of its client by taking some amount of money for
consideration. Such as bassett event is one of the recognised international luxury planners that have
organised numerous events over 15 years.
Event industry suppliers: There are various individual that are responsible for growth and
development of event industry such as sound production, entertainment and catering or legal
services (Jin and Cheng, 2020).
Industry association: Enterprise that provide support or assitance to employees and other
organisation in event industry is known as industry association. They are mainly responsible for
protecting right of individual so that no body can harm or force it to complete particular task.
Various factors that have infleunced development of event industry
There are numerous factors that impact on growth and development of event industry such
as contribution of event in global economy, growth and emergence of new events in industry and
demand of people. Such as:
Growth and emergence of events: It can be stated that development of event industry is
affected by number of events that are increased every year.
Contribution of event in global economy: Different events highly contributed in growth
of global economy by generating job opportunities for local residents, increase profitability of event
organisation, infrastructure and more facalities in country (Lauermann, 2019).
Demand of events: Another factors that infleunced development of event industry is that
demand of types of events and motivation level of attendess. More demand and interest or
motivation level of people to attend particular events lead to growth of event industry.

Global expansion: There is continous updation in digital media or innovative technologies
that have contributed in better inter- connection between countries. There various opportunities for
events as people are likely to spend their money on attending events for having enjoyment and
entertainment.
Social- cultural development: People are also motivate to visit particular events on basis of
social -culture development of country. Event history also acts as a major factors as customers
analysis activities, fun and experienced of previous events so that they decided to visit specific
events for satisfaction of thier needs (Li, Wang, and Li, 2019). Therefore, it can be stated that
social- culture development is also factors that infleunce growth of global event industry.
Future trends: It is one of the most important factors that impact on development of event
industry as changes in future trends, preferences and taste of peoples, innovation in technology. As
people now -a- day wants more personalised experienced so that event organisation are using
artificial technology to deliver better services to attendes.
Evaluation of key factors that influenced on development, structure and organisation of event
industry
It can be evaluted and analysed from above discussion that there are different factors which
impacted on development, structure and organisation of event industry such as demand, preferences
of people, recent and future trends, social and cultural factors of host country and experienced of
previous events. So, it have been understood that growth of events is directly connected or
associated with motivation level and preferences of individuals that are living across worldwide
(Lockstone-Binney and et.al 2020). Supplier, industry association and availability of venue are
various factors that infleunced or impact on structure of events industry.
Critical evaluation of factors that shaped events industry and roles they play in society
From the above discussion, it can be critically understood that increase in income of
customers, use of digital media and innovative technologies have contributed in shaping and
development of event industry. Increasing diversity in global events, more availability of facilities
or personalised services have provided more choice and preferences to customers to attend
particular events to have enjoyment. It is understoods that all these factors have played positive and
negative roles in society such as increase number of attendess in host country has caused to threat to
natural resources and environment (Magno and Dossena, 2020). At the same time, it have helped in
generating of job for number of people thus enhancing their living standard and lifestyle.
Value, impact and legacy of range of global events

Events are valubale for environment in which they operates as it helps in economic
developmen and growth of country and make lifes of local communities more better. They have
access to various infrastructure and resources as government and organisations operates in tourism
sector spend money to attract more visitors. Global events are also valuable as they helps in better
interconnection between various countries and increase in GDP of host country (Mann., Clift and
Bekker, 2020). Ranges of events such as mega, hallmark and major events have both negative and
positive impact which are illustrated below:
SOCIAL AND CULTURAL
Positive impacts
 One of the biggest benefits of global events is that it contributed in sharing of experince,
social culture among number of individuals that come form various countries to enjoy
events.
 It also lead to development of new and innovative idea about the way services can be render
to foriegn travel for better experienced.
 Global events also helps in increasing community participation or increasing pride of
community as people from different parts of world are just coming to watch events for few
days (Musikavanhu, 2020).
Negative impact
Negative impact of organising events is that it lead to misutilisation of natural resources and
environment of host country thus availability of less resources for local residents so in other words
it is loss of amenity.
PHYSICAL ENVIRONMENT
Positive impacts
 Global events also contribute in increasing several transportation and communication
facalities so that traveller have no incovience reaching particular venue. It lead to increase
in number of hotels, restuarents and availability of various infrastructure so that attendes
can have place to live.
 It has also helped in increasing environmental awareness among people as they are able to
know that are resources are limited in environment so they need to be optimum utilise for
growth of firm.
Negative impact: More traffic, air, water and noise pollutions.

TOURISM AND ECONOMIC
Positive impact
 The first and foremost benefits of tourism and economic is that it helps in providing
job to various individuals, increased in tax revenue due to more tourist visit in
country. Organisation that are operating in tourism sectors are able to earned huge
profit margin by delivering various services to other people (Sainaghi and et.al
2019).
Negative impact
 Financial mismanagment or ineffective services lead to dissatisfaction among
customers thus adversely impacted on brand image of firm.
Management tactics utilized to support accountable event development
Range of management strategies in world of business are accessible that can be used to help
responsible even growth for varied global events as discussed above. Economic impact studies are
the best tactic management could utilise as it help to identify how much an event can be funded.
The overall image of total cost of event allows making further budget, which help to take right
action and conduct effective practices. With this strategy, government can determine gap between
current and previous event planning.
Community perception of event impact is other management tactic that can use to help event
development for international events. It is really very important to analyse the perspective of society
and people about specific event that help to work accordingly. It also aid to identify concern of
population about environment safety.
Critical evaluation based on management strategies
Event industry is one of widest sector in the whole world, in term of profitability and
revenues. They organized range of events in effective manner according to needs of target market,
which is really important to do. To develop a responsible event, management of this sector used two
different strategies, which is quite beneficial for success and long term growth of ventures.
Economic impact studies is one of the administration strategy that drive from three effective sources
such as capital expenditure on things needed to conduct an event, expenditure by tourist across US
and other region and spending by even planners as well as sponsors. It improves overall decision
making procedure in positive manner, on the other hand takes a lot of time to understand each point

clearly.
With community perception of event influence as strategy, event industry has been analysed
what exactly people think about specific function and how much they are interested within it. On
the other side, this strategy does not work appropriately at all the time as it provides previous info
not the current one about community presences.
CONCLUSION
By summing up above discussion, it has been summarized that hall mark events, mega and
major events has been affected by external factors, with the help of right judgment all the negative
impacts has been overcome. Furthermore, it has been concluded that by using economic impact
studies and community perspective about event impact as management tactics, event has been
developed appropriately with all the measures that save environment from harmful effect. By
considering the demand of events and determining needs of people, management performed
appropriately and systematically, without any problems and mistakes.

REFERENCES
Books and journals
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marketing. Journal of Travel & Tourism Marketing. 37(6). pp.739-755.
Lauermann, J., 2019. The Urban politics of mega-events: grand promises meet local resistance.
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Li, B., Wang, F., and Li, X., 2019. Mega events and urban air quality improvement: A temporary
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