Detailed Analysis and Strategies for the Global Events Industry

This report provides a comprehensive analysis of the global events industry, examining its structure, diversity, and the roles of different event types within society. It explores factors influencing industry development at a global level, including growth, event value, and socio-historical developments. The report evaluates the values, influence, and legacy of global events on the environment, considering social, cultural, political, and economic impacts. Furthermore, it reviews management strategies, such as the corporate environmental model and the balanced scorecard, utilized to support event development. The report also references the London Excel Exhibition Centre as a case study and highlights the importance of employment creation within the industry.

Global Events

Table of Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................3
P1 Specify diversity of global events industry that comprises its structure along with role of
distinct kinds of events within the society...................................................................................3
P2 Explicate the factors that creates impact on development of teh industry at global levels....5
Task 2...............................................................................................................................................6
P3 Evaluation of values, influence along with legacy of global events on environment............6
P4 Review management strategies that are utilised for supporting event development for
global events................................................................................................................................7
Task 3...............................................................................................................................................8
Covered in PPT............................................................................................................................8
Task 4...............................................................................................................................................8
Covered in PPT............................................................................................................................8
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

Introduction
Events refer to something that take place especially when they seem significant or
unusual in global environment perspective. It is organised as well as planned occasion that
makes use of distinct organisations for introducing their services along with products within
challenging environment by bringing enhancements within their sales (Horne and Manzenreiter,
2016). Basically, this is predetermined plan that have to be carried out at venue and time that is
decided. The global event is critical sector that is in organised manner for rationale of having
new through which firm can attain their goals in an adequate manner. For understanding concept
of global event London’s Excel Exhibition centre is considered that is liable for performing
distinct international as well as national events. The report comprises of diversity associated with
global event industry along with value legacies and influence of event on environment.
Task 1
P1 Specify diversity of global events industry that comprises its structure along with role of
distinct kinds of events within the society
The event refers to something that is occurring at global scale and different products
along services are used for creating awareness and thereby enhance overall performance. Within
such kind of environment, group of people, individuals and other human resources are involved
within organising and formulation of plans through which objectives as well as goals can be
attained. For an instance, Excel Exhibition Centre is one of the largest event management firms
that is liable for managing as well as organise distinct kind of events according to needs as well
as amplify overall performance. Depending on scope and size, there is different kind of events,
they are specified beneath:
Local events: This is associated with local along with community levels that are liable for
producing different events at the time of festivals in which emphasis is made on local people.
This event is responsible for rendering wide range of benefits for entertainment, fun and having
social values.
Major events: They takes place via emphasising at larger scale by making use of media
interest that is capable enough for captivating ample of visitors and leads to have strong
economic impact (Kaiho and et. al, 2020). For an instance, London Excel Exhibition Centre host

TT race, Olympic Games and many other events through which they target wide scale of
audiences.
Different kind of events with reference to forms:
Hallmark Events: These events are based on critical planning that is determined within
ethos or spirit of city, region and town which will aid within gaining wider levels of awareness
and recognition. The event is dependent on status, uniqueness along with timely delivery that
will captivate ample of audiences towards what is being offered. For an instance, Chelsea Flower
Show in United Kingdom, Carnival in Rio, Edinburg International Festival is conducted in
Scotland and Kentucky Derby in United States of America.
Mega Events: This refers to events that have been organised at larger scale and leads to
create impact on entire economy along with this create significant influence on global
environment (Mangalam Kumari and et. al, 2020). Such kind of events aids within development
of competitive bidding by attracting audiences. For an instance Great Exhibition in London,
World Fairs, FIFA world cup, etc.
Cultural Event: They imply universal kind of events that are organised with reference to
date as well as take place within the society. They are conducted in the context of tradition, caste,
religion and culture at national as well as international levels. For an instance, musical events
like Edinburg festival, Sound of Music, Phantom of Opera and many more are making
significant contribution within the social activities as well as lead to amplify the overall
performance.
Sports Event: Within global environment, sports are the craze among people and by
having awareness related with them, it is possible to have an attention of almost entire population
of the city easily. For an example, FIFA, Olympics games, etc.
Business Event: This is associated with business that are organised by liable persons as
well as management by involving them within conference, meetings, incentive travels, corporate
events and exhibitions. This will enable to share information, check message, etc with an intent
to amplify performance of the business.
Structure and components
Event organisation: This comprises of entities that are liable for understanding size of
events along with organisation of operations. They are liable to deal at small scale.

Event management companies: They are in structured form in which events are
organised as well as managed by making sure that each task is carried out in an efficient manner
(Paulsen and et. al, 2020).
Roles of different events in society:
There are different types of events and each have different roles as well as functionalities
that means that the impact created on society will also be heterogeneous or unlike. For an
example, mega events are conducted to attract huge audiences, sports events are planned for
motivating public as it also have significant role within their health and wellness (Richards and
Colombo, 2017). Furthermore, music events are carried out in the society for the rationale of
entertainment as well as society can acknowledge the trends that prevail.
P2 Explicate the factors that creates impact on development of teh industry at global levels
For development of event industry at international or global level, it is crucial for taking
into consideration different factors that lead to creation of impact on them as well as deliver
adequate services. London Excel Exhibition Centre has taken into consideration distinct factors
that have created impact on event industry. They are specified beneath:
Growth & evolution of event industry: This acts like a critical factor that creates impact
on development of overall industry. It is dependent on firm as well as planner that are liable for
hosting events in context of investments that have to be made. In case, if growth of country is
probable along with this individuals are aware related with events for having information that
aids within development of event industry. Furthermore, government and political parties of
distinct country have relevant role within furnishing permission for hosting events through which
development can be carried out in an appropriate manner.
Contribution and value of event: This implies that new activities and regulations are
brought in distinct types of funding for rationale of completion of community projects. This
factor leads to creation of strong impact on event industry at larger levels through which
contributions can be made within enhancing overall economy of the country.
Motivation and demands for distinct events: Within this, across the world distinct
country possesses unlike values as well as culture which implies that uniqueness is expected
within the events (Ridder and et. al, 2020). Thus, it is crucial for London’s Excel Exhibition
centre for understanding requirements of their potential audiences for organisation of special

type of events like games, dancing shows, musical concerts, exhibition and many others that will
lead them within development of industry.
Socio-history and event history developments: This is other critical factor which must be
taken into consideration while events are organised by firm. The history of carrying out event
have critical role within development of event sector. For an example, in case event is managed
as well as organised in an effectual manner in past will lead within creation of opportunities in
future context for planning more by generation of demand that will lead to contribution within
development.
Employment creation: This is regarded as critical problem within economy that creates a
significant impact on living standards of individuals of peculiar country that leads to enhance
poverty. Within evolving event industry, employment will be created which acts as an asset that
considers expenditure and have affirmative impact on employment (Song, Son and Charlton-
Perez, 2020). Event industry needs to have various employees who are liable for managing
functions that will lead to enhance employment rates by maintaining development.
Task 2
P3 Evaluation of values, influence along with legacy of global events on environment
Events have significant impact on different factors of the society. It is crucial that all
these aspects are taken into consideration for addressing anticipations of clients and thus create
enhanced value via effectively organising event. Certain values, their impact and legacy is
specified beneath:
Social and cultural: This implies shared beliefs and culture that is involved within global
event. It leads to creation of affirmative influence on shared experience by building community
pride, introducing new along with challenging ideas. In case, if events are not carried out in an
appropriate manner then overall negative impact will be created on the society like social
dislocation, loss of amenity, etc.
Environmental impact: The audiences are wide and thus it becomes responsibility of organising
community to ensure that all the aspects are considered (Valaskivi and et. al, 2019). But in case
if this does not happen then country will face noise pollution, wastage of resources, etc.
Political factors: Government regulations are crucial that aid to manage event in relevant
way like taking permission. For an instance, London’s Excel Exhibition centre is conducting

Olympics in 2012 and for this legacy have to be abided. Affirmative impact will be created but if
this is not considered the event have to be cancelled, mismanagement of funds, etc. might occur.
Economic factors: They have crucial role within organisation of event as through this
country can create job opportunities, generation of economy like hospitality sector and many
more. But the limitation is exploitation, financial loss and resistance by community.
London’s Excel Exhibition centre have made sure that they abide to all the regulations
that have been formulated by government of the country so that they can have positive impact on
the latter.
P4 Review management strategies that are utilised for supporting event development for global
events
Within global business environment, this is crucial for management within having
analysis of business needs as well as bringing in distinct kinds of offerings by management of all
activities. For this, management opts for conducting events as well as functions for creating
awareness related with people about new products (Viehoff and Poynter, 2016). For an example,
London’s Excel Exhibition centre is organiser at international along with national levels by
formulation of different plans by usage of distinct resources that are crucial for managing tasks.
This is necessary for management that they utilise effectual strategies related with event
development for conducting global events. In this context, different aspects have been specified
beneath:
Corporate environmental model of management: This is referred to strategy that is
opted by management so that event can be carried out in precise manner through which event can
be conducted in successful manner. This model is liable for rendering opportunities for
maintaining eco-efficiency and co-modernisation by organisation of events within efficacious
way. The firms make their relevant contribution within sustainable development by giving
information to customers about what will be offered to them by creating awareness between
them and formulating decisions accordingly. The London’s Excel Exhibition centre has opted for
making use of this strategy for global environment development.
Balance scorecard: This is other technique that is being utilised for creation of system
for measurement of performance of organisation. This is liable attaining objectives by breaking
them into certain chunks so that overall efficiency of firm can be maintained adequately (Wang
and et. al, 2016). This aids management within making sure that they are able to attain their goals

within stipulated frame of time. Balance scorecard assists within strategic planning that makes
use of different strategies for communication their objectives that firm wants to align, measure
the performance and give priority by supporting global events.
Methods for identification and management of community: This strategy is associated
with formulation of plans and their execution in an efficacious way. London’s Excel Exhibition
centre’s management is liable for identification of needs so that they can be managed
accordingly by organising community of the event. Along with this, they aim at development of
interest among audiences.
The economic influence have considered within expenditure that will be faced by visitors
who are from different countries. This will facilitate within conducting event in appropriate
manner as the cost will be received through this and it will be managed in an appropriate manner.
Task 3
Covered in PPT
Task 4
Covered in PPT
Conclusion
From above report, it can be concluded that there are different kinds of events that are
being conducted on distinct basis, i.e. size, requirements and structure. This is crucial for firm to
acknowledge needs as well as manage them in precise manner so that awareness among people
can be developed. In addition to this, different factors that create impact on event must be taken
into account.

References
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Paulsen, T. and et. al, 2020. Crustal thickness, rift‐drift and potential links to key global
events. Terra Nova.
Richards, G. and Colombo, A., 2017. Creating network value: the Barcelona Sónar Festival as a
global events hub. 4X CURSIEF] The value of events (forthcoming).
Ridder, N.N. and et. al, 2020. Global hotspots for the occurrence of compound events. Nature
Communications, 11(1), pp.1-10.
Song, K., Son, S.W. and Charlton-Perez, A., 2020. Deterministic prediction of stratospheric
sudden warming events in the Global/Regional Integrated Model system
(GRIMs). Climate Dynamics, pp.1-15.
Valaskivi, K. and et. al, 2019. Traces of Fukushima: Global Events, Networked Media and
Circulating Emotions. Springer.
Viehoff, V. and Poynter, G., 2016. Mega-event cities: urban legacies of global sports events.
Routledge.
Wang, W. and et. al, 2016. Growing pains for global monitoring of societal
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Yeung, W.H. and Aman, A., 2016. Sensitivity of stock indices to global events: the perspective
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