Analyzing the Impact of Global Events on Macro Surroundings

This presentation provides an overview of the impact of global events on the macro environment. It begins with an introduction and then delves into the PESTLE framework, examining political, economic, social, technological, environmental, and legal factors. The presentation further analyzes the effect of the macro environment on the global event sector, followed by a SWOT analysis of the Winter Olympics. Recommendations are provided, focusing on ethical practices and technological advancements. Key factors for successful event planning, such as scheduling, resource allocation, and team collaboration, are also discussed. The presentation concludes by emphasizing the value of global events for society and the economy, referencing various research papers to support its claims.

Global Events

Table of Contents
• INTRODUCTION
• IMPACT OF GLOBAL EVENTS ON MACRO SURROUNDINGS
• EFFECT OF MACRO ENVIRONMENT OVER GLOBAL EVENT
SECTOR
• SWOT ANALYSIS
• RECOMMENDATIONS
• MAIN FACTORS FOR SUCCESSFUL EVENTS PLANNING
• CONCLUSION
• REFERENCES

Introduction
The power point presentation will demonstrate the
organizing and executing insights of global events with their
effect on the macro surroundings. In addition, it will also
highlight the several factors and different forces impact on
the global events( Wunderlich and Memmert, 2021).

Impact of Global events on Macro
Surroundings
PESTLE FRAMEWORK
This model is used for determination of several external forces which have the effect on the
operations of the business organization and its activities in affirmative or negative way. There
are many factors and forces which are classified further in various classifications as below-
Political Factors
Economical Factors
Social Factors
Technological Factors
Environmental Factors
Legal Factor

Political Factors
 Political Stability
 Taxes

Economical Factors
 Acceleration of growth of economy
 Employment

Social Factors
 Improving the engagement

Technological Factors
 Implementing the latest technology
 Reduced life cycle of product

Legal Factors
 Facilitating the rules and
regulations regulating

Environmental Factors
 Improving Sustainability

Effect of Macro Environment over Global Event
Sector
Macro Surroundings are determined as the total of external attributes and forces in
an economic country impacting the activities and operations performed in the specific
country. For example, there are several attributes and forces which leads to impacting and
influencing the global events consisting the societies demographics, policies of government,
cultural attributes, technology and others. Further all of these attributes effect the carrying
and organizing out the activities of international events in affirmative and negative way.

SWOT Analysis of Winter Olympics, 2012
Strengths
 More Participation
 Aggressive Advertising and Marketing

Weaknesses
 Doping unethical practices
 Lacking in latest Technology

Opportunities
 Showcasing the host nation towards
the other nations.
 Launching the Cricket as the main
game

Threats
 High Cost
 Health and Safety

Recommendations
 Extra focus and efforts should be put on the less use of unethical practices like doping in
the sports event.
 Adapting and implementing the latest and advanced technology in activities and
operations for regulating the events in a systematic and efficient way.

Main Factors for successful Events planning
 Planning the schedule and time management
 Suitable allocation of resources and budget
 Coordination and team collaboration

Continue;
Considering all these attributes as they effect in positive way in the environment
internally as it helps in giving the stability to carry the operations and effective task
completion. Mean, while it leads to improve the individual engagement and government of
varioys countries by performing the events in an effective way(Woods, Haag-Mikec and De
Ruyter, 2022).

Conclusion
By the above power point presentation it has been analysed that global events aids
in several values of society and economy of country with the engagement of individual from
various nations. Further , the presentation involves the several effects of global events on the
macro surroundings.

References
 Woods, K., Haag-Mikec, M. and De Ruyter, M., 2022. # RSM24—Lessons learned from
planning 30 global events on one day. Journal of Education Advancement &
Marketing, 7(2), pp.125-135.
 Wunderlich, F. and Memmert, D., 2021. Forecasting the outcomes of sports events: A
review. European Journal of Sport Science, 21(7), pp.944-957.
 Zhang, H., Li, Y. and Zhang, H., 2019. Risk early warning safety model for sports events
based on back propagation neural network machine learning. Safety science, 118, pp.332-
336.
 Ziakas, V., Antchak, V. and Getz, D. eds., 2021. Crisis management and recovery for
events: impacts and strategies. Goodfellow Publishers Ltd.