This presentation provides an overview of the impact of global events on the macro environment. It begins with an introduction and then delves into the PESTLE framework, examining political, economic, social, technological, environmental, and legal factors. The presentation further analyzes the effect of the macro environment on the global event sector, followed by a SWOT analysis of the Winter Olympics. Recommendations are provided, focusing on ethical practices and technological advancements. Key factors for successful event planning, such as scheduling, resource allocation, and team collaboration, are also discussed. The presentation concludes by emphasizing the value of global events for society and the economy, referencing various research papers to support its claims.