This presentation provides an overview of the global events industry, focusing on the impact of the macro environment on event planning and decision-making. It explores various external factors such as political, economic, social, technological, legal, and environmental influences, highlighting their positive and negative effects. Furthermore, the presentation includes a SWOT analysis for event planning, examining the strengths, weaknesses, opportunities, and threats associated with mega and sports events. The presentation concludes by emphasizing the importance of analyzing these factors for successful event management and brand image development, offering valuable insights for those in the events industry. References are provided to support the analysis.
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