This report provides a comprehensive analysis of the impact of global events on the business environment. It begins with an introduction to the event industry and its significance in revenue generation, followed by an examination of the positive and negative impacts of global events on the macro environment, including political, economic, tourism, legal, and safety considerations. The report then presents a SWOT analysis of Olympic Games events, evaluating their strengths, weaknesses, opportunities, and threats. It delves into stakeholder roles, sponsors, and media influence as strengths, while also addressing weaknesses such as doping and political boycotts. The analysis explores opportunities for event tourism strategy development and addresses potential threats like terrorist attacks. The report concludes with a summary of key findings and references relevant literature, providing a holistic view of the challenges and opportunities within the global event landscape.
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