Global Events & Macro Environment: Impact Assessment & SWOT Analysis

This presentation explores the impact of global events on the macro environment and how these events influence organizational decision-making. It utilizes a PESTLE analysis to examine political, economic, social, technological, legal, and environmental factors. The presentation includes a SWOT analysis of the ICC World Cup 2019 to assess the strengths, weaknesses, opportunities, and threats related to the event. Key recommendations focus on preventing unethical practices and implementing advanced technology for efficient event management. The presentation highlights factors crucial for successful event planning, such as proper scheduling, budget allocation, and team coordination. It concludes that the ICC considered various external and internal factors while conducting the World Cup 2019, contributing to cultural exchange and social engagement.