Evaluating Global Events: Macro Environment Impacts and SWOT Analysis

This report examines the macro environment and SWOT analysis of global events, focusing on the positive and negative impacts across social, cultural, environmental, political, economic, and legal dimensions. It discusses how global events can foster national pride, introduce innovative ideas, and promote investment while also noting potential negative consequences such as increased pollution, community alienation, and financial risks. The SWOT analysis identifies strengths like established event reputations, weaknesses such as high costs and time consumption, opportunities to leverage weaknesses into strengths, and threats including climate and natural calamities. The report concludes by emphasizing the importance of understanding organizational behavior for successful event management and references academic sources to support its findings. Desklib provides this and other solved assignments for students.

GLOBAL EVENT
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Positive and negative impacts of
the global events
 Macro environment of the global event consist these factor to
influence the decision-making power. Event is the essential key to
maintain the dignity and showcase of the community where even is
held

Social and cultural impact
 Positive:- it builds the national pride wherever the national event is
going to held by which the community of that particular city or
country get pride and recognition all over the globe. With this they
introduced to a new innovative ideas and challenges to the
community of the country.
 Negative:- global event increases the community alienation and with
this it also increases the negative community impact on the world.
Social dislocation etc.

Environmental impact
 Positive:- increase in the showcase of the environment where the
organization happened. Increase in tourism because of the event and
global tourist.
 Negative:- increase in the pollution because of the tourism. Because
of the high tourism there is also destruction of the heritage in the
country where the global event held. Noise disturbance, traffic these
things will increase because of the high tourism. These effect the
environment.

Political:
 Positive:- increase in the internal prestige and improvement in the
education of the country. Promotion of the culture aid and
introduction with the new and diversify community. Promotion of
investment, development of administrative skills.
 Negative:- risk of the global event failure, misallocation of funds
provided by the investors or the government for the global events.
Lack of accountability, loss of community ownership and control over
the event.

Economic impact:
 Positive:- destination promotion where the event held. This increase
in the tourism, higher yield. Increase in tax revenue and increase in
the organization. It also increases in the business opportunities for
many people and job creation.
 Negative:- community resistance to the tourist in their area and loss
of authenticity. This also include the exploitation, financial and
management loss.

Legal impact
 positive:- the legal impact on the macro environment because of the
global event considered as a The legal law sets out employer's duties
for consulting with employees in relation to health and safety and
work of the events. The duties of the event present in the out in
contract, the scope and effect of any force majeure clause is
dependent on its construction and drafting.
 Negative:- legal factor of the global event affect that in many events
there is a illegal function happen. Selling of products like drugs, sharp
objects etc. which is totally illegal that consist a imprisonment and
charges with fine that also harm in many ways.

SWOT ANALYSIS
 Event is very big in size and need to be managed with effective
strategies, this strategies are many created to solve any problem that
might arrive before, during and after the event. Many event
organizers use SWOT analysis to identify the strength and weakness
of the event, for Beijing Olympic 2022, it is very important to identify
strength and weakness such as:

STRENGTH
 Strength: the strength of the global event lies in the name and
reputation of the event, many events are been continuing from more
than 100 of years which have great name and image, for upcoming
Beijing Olympic 2022, it is very important to identify the strength of
the event which help organizer to manage successfully.
 The history of the Olympic and the reputation will going to be
strength for this event. People are so much concern about the global
event especially for Olympic and cricket. This is the best
opportunities for the organizer to arrange this upcoming event
because they do not have to use many promotional strategies to
attract visitors as Olympic is already been well-established.

WEAKNESS
 Weakness: the weakness of global events are that they consume
more time and affords, it is very challenging for the organizer to
arrange global event and mainly it have risk of failure. For Beijing
Olympic 2022, the weakness of arranging such global event it going
to cost too much for the organizers because after the impact of
COVID-19 material and resources are getting high in prices.
 . High price will be the weakness of the Olympic 2022, another
weakness of this event is people are not ready to spend their budget
in participating in such event.

OPPORTUNITY
 Opportunities: opportunities of the global event lies in the
weakness, if the organizer have the ability to identify the weakness of
the event, then they can create opportunities out of such weakness.
The weakness of Beijing Olympic 2022 is required huge investment to
plan the event and if the organizer identify the investment sources
from various channels then it can be opportunities to arrange such
event.
 Global event themselves create various opportunities for the people
such as local economy and the business get huge amount of revenue,
the people gets opportunity to participate in event for their sports
career development.

THREATS
 Threats: the treats of the global event is the climate and the natural
calamity. The environmental factors plays an important role in the
success of the event, many events fail to meet the success because
they are not fully prepared for the natural issues.
 Threats: the treats of the global event is the climate and the natural
calamity. The environmental factors plays an important role in the
success of the event, many events fail to meet the success because
they are not fully prepared for the natural issues.