Detailed Report: Global Events Analysis - Olympic Games 2012, London

This report provides an analysis of the 2012 Olympic Games, examining various factors that influenced the event's success. It begins with an overview of the macro environment, including political, economic, social, and technological factors, and highlights the involvement of various agencies. The report then delves into a SWOT analysis, emphasizing its importance in understanding the event's strengths, weaknesses, opportunities, and threats. The conclusion underscores the overall success of the London 2012 Olympics, highlighting its positive impact on the country and its people, along with a list of references used to compile the report.

GLOBAL EVENTS

TABLE OF CONTENTS
 INTRODUCTION
 P 5 Positive and negative impacts on macro environment
 P 6 SWOT Analysis
 CONCLUSION
 REFERENCES

P 5 Positive and negative impacts on macro environment
 There are a lot of factors which influence the factors in the global event which is of
Olympic games of 2012.
 The factors which influence the macro environment of the event are as follows
political, economic, social and technological factors.
 There were a lot of agencies which came together for making this event a success
which are London fire brigade, London Ambulance, department of transport, etc.
 The security was extended so much for the security purpose.

P 6 SWOT Analysis
 This is the most important factor of any company or event because they have got to do
this to know where they strand in the market or in the world.
 The analysis of all the factors can make the event improve and get the best out of it by
improving it.
 SWOT stands for strengths, weaknesses, opportunities and threats.
 Therefore, it is very important for them to do this because it tells the actual situation of
the company or the event.

CONCLUSION
The global event which was held in London in 2012 was famous and a lot better than
people had expected it to be.
The country gave all the participants and the people of the country safe and did not let
anyone disturb the beautiful and successful event.
There are a lot of factors which can effect an event but the organizers of the event did not
let that happen and made the event a lot better than people had expected.
The event not just got the country a pride but also helped a thousands of peoples in the
country by getting employment because of this event.

REFERENCES
 Arrobbio, O and et.al., 2016. Global issues and events. Relationships,
understanding and actions at individual and community levels.
 Brown, G and et.al., 2017. Event satisfaction and behavioural intentions:
examining the impact of the London 2012 Olympic Games on participation in
sport. European Sport Management Quarterly. 17(3). pp.331-348.
 Calberto and et.al., 2016, October. The frequency and effects of weather events
on banana productivity-results of a global survey. In X International
Symposium on Banana: ISHS-ProMusa Symposium on Agroecological
Approaches to Promote Innovative Banana 1196 (pp. 179-186).
 Giulianotti, R and et.al., 2015. Global sport mega‐events and the politics of
mobility: the case of the L ondon 2012 O lympics. The British journal of
sociology. 66(1). pp.118-140.

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