Dissertation Proposal: Strategies for Small Business Global Expansion

This document is a dissertation proposal that investigates the feasibility and strategies for small-scale businesses to expand into the global market. The research aims to identify the factors essential for international expansion and recommend suitable strategies. The proposal includes a literature review, research questions, hypotheses, and a mixed-method approach for data collection, combining primary data from surveys and secondary data from journals and articles. The study will analyze capital requirements, target markets, product specifications, and market analysis to determine the optimal conditions for global expansion. The research questions focus on the feasibility of globalization and the factors crucial for success. The proposal emphasizes the contemporary business management, global expansion strategy, and feasibility study.

DISSERTATION PROPOSAL FORM
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Name Student Number
Course
Provisional Title of Your Dissertation.
How can a small-scale business go global?
Describe the topic(s) or issue(s) you wish to investigate for your Dissertation.
These must relate to the subjects that comprise your programme of study, and must
clearly indicate what your aims /objectives / research questions will be.
Research Scope
This research will identify the ways in which a small-scale company can expand their
business can expand their business into the global market. A decade ago it has already
been mentioned by Thomas Friedman (2005) that it is easier to communicate and
execute the business at a global scale. The domestic market has become saturated and
with increase in number of competitors in the market gaining competition using
innovative products is short lived and only boosts the short-term sales of the
organization (Carlson 2017). Moreover, the foreign competitors are also entering the
domestic market so global expansion as a strategic objective is a possible way. A
considerable amount of time has passed since then and with the advent of globalization
it has become much simpler for organization to expand their business in international
market. However, that does not mean that any company can haste into the international
market without any preparations. The study will initially validate the fact that whether it is
possible for the organization to expand into the global market and the different factors
that will have to be taken into consideration before making the expansion. This will
consist of developing a feasibility study where the capital requirements, target market,
product specifications, infrastructure and market analysis will be taken into account for
identifying the optimal situation for the small-scale businesses for making a global
expansion.
Research Aim
The study will start by analyzing the different factors essential for making a global
expansion. Initially the literature will validate the feasibility of a small-scale business in
making their international expansion. The different factors for making global expansion
will be identified and recommendations will be providing by linking with the analysis.
Research objective
 To examine the feasibility of a small-scale organization in going global
 To identify the different factors essential for making a global expansion
 To recommend suitable strategies for going global
Research Question

 What is the feasibility of a small-scale organization in going global?
 What are the different factors essential for making a global expansion?
Research Hypothesis
H0: Small scale companies cannot make a global expansion
H1: Small scale companies can make a global expansion
What facts or information will you need to gather? How will you access these?
The research consists of a mixed method which will consist of data collection from both
primary data and secondary data sources. The secondary data collection will consist of
data collected from peer reviewed journals and articles for developing the literature
review. The study will take into consideration relevant web articles that will facilitate in
establishing the literature. The primary data collection will consist of developing a closed
ended and open-ended questionnaire which will be asked to the management level of
employees of different organizations. The collected raw data will be converted into
meaning data using different analytical methods to derive relevant findings.
The data will be accessed through google scholar where websites like research gate
will be used to find relevant material for developing the literature. The survey for the
primary data will be executed through emails.
To which subject area(s) is this proposal - in your view - most strongly
related?
This dissertation will address the contemporary business management, global
expansion strategy and feasibility study
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References
Carlson, J., 2017. " Go Big or Go Away?" An Investigation into the Potential for Small-Scale
Tidal Energy Development in Canada, and Factors that May Influence its Viability.
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