Research Project: Impact of Globalization on Pizza Hut's Performance

This research project investigates the impact of globalization on Pizza Hut's performance, focusing on the challenges and strategies involved in international expansion. The study begins with an introduction to globalization and its effects on businesses, particularly the increased competition and global integration. The report establishes research aims, objectives, and questions to evaluate the relationship between globalization and Pizza Hut's business performance, including the challenges faced and strategies for success. A literature review explores the existing research on globalization, its influence on company performance, and the specific challenges Pizza Hut faces, such as cultural differences, organizational communication, and political risks. The methodology section outlines the research approach, including qualitative research, interpretivism, and inductive research. Data collection tools include questionnaires and secondary data from various sources. The report concludes with ethical considerations and the use of thematic analysis for data presentation. This research aims to provide insights into how Pizza Hut navigates the complexities of the global market, and what strategies are most effective for its global operations.

Research Project

Table of Contents

Title: Impact of Globalization on the performance of Pizza Hut.
INTRODUCTION
Globalisation is a force that directly affect business, environment and society as it
increased competition in various businesses. Along with this, it is also integration among people,
government and companies worldwide. As it is also increased global integration in which
company get possibility to spread out operational functions for generating profitability. The main
reason of increasing globalisation is to advances in technology, communication, ideas, culture
and many more. All these are may impart in capture market share from competitors (Al-Absy,
Ismail and Al-Dubai, 2016). It also includes growth of international trade, ideas, culture, free
flow of finance and many more. These are the important aspect show a crucial role in processing
growth of economy. Furthermore, concept of globalisation is considered as an ability to move or
communicate with other in over the world with the aim of running business at global level.
Current investigation is supported on Pizza Hut, is a famed American restaurant chain or
international franchise operate their enterprise at global phase for establishing its agonistic
image. Company was founded in 1958 by Dan and Frank Carney. This organization is famous
for its Italian American cuisine menu that consist pizza, pasta, dishes and desserts. Report is
going to discuss about globalisation and its effect on overall performance of company. As Pizza
Hut run their business globally in which they focus on serving best quality services to customers
for achieving their satisfaction. It imparts in enhancing market share and also make its image
more competitive.
Research aim
“The primary aim of this investigation is “to evaluate the impact of globalisation on the
overall performance of company. A study in Pizza Hut.”
Research objectives
 To assess the impact of globalization on the performance of Pizza Hut business
 To analyse the relationship between globalization and business performance
 To identify the challenges faced by the management of the Pizza Hut business during
expansion around the world.
 To asses’ suitable strategies for the Pizza Hut.
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Research questions
 To analyse the impact of globalization on the performance of Pizza Hut business?
 To assess the relationship between globalisation and business performance?
 To analyse the challenges faced by the management of the Pizza Hut business during
expansion around the world?
 Recommending suitable strategies for the Pizza Hut?
Rational of research
The important aim of undertaking this inquiry is to analyse the contact of globalisation on
organisational performance. At global level, various organization wants to run operations for
establishing their competitor image. This is the reason that researcher undertake the study in
which they evaluate the effectiveness of globalisation concept for company and its image as well
(Ganzarain, Ruiz and Igartua, 2019). As commercial function of company also get various
opportunities to expand operations and tries to attain high level of success at global level. In
researcher context, this study is also beneficial for investigator to heighten their cognition
towards the globalisation concept. Through this, research worker easily attempts the same
investigation in future time and attain positive and reliable outcomes. It also improves the
possibilities of making research is more authentic.
LITERATURE REVIEW
According to Naor, Linderman and Schroeder, (2010) globalisation is change the whole
world like change in political, economic and business activities as well. It increases due to
advancement in technology, communication, transport and many more. All these are support
enterprise in operating activities in smooth way. When a company run their commercial activities
out from the national borders then it completely changes the entire process and working abilities
as well. Mainly, it is refers to the business activities which consist cross border transactions of
goods and services that invite more and more customers over there. This will positively influence
over the company image and also increase its profitability. By globalizing, organization can
fulfil their strategic and operational needs through which firm can established their competitive
and famous image at global market. Along with this, due to globalisation, company offer
standardized products and services in over the work that may influence more customers in front
of its offerings. This will improve profit and also may cut down cost of the firm through which
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they easily compete their competitors at global market. By this, business also attain sustainability
for longer period that explore opportunities for attaining competitive advantage and support in
expanding business outside of domestic market. It helps in devising brand image of more
positive and competitive in market.
According to Balkyte and Tvaronavičiene, (2010) Globalisation and performance of
company are interrelate with each other as company operate at global level then they get various
opportunities in which firm amend their market share as compared to its competitors. In this
regard, globalisation increase competition, advancement of technology, innovation, transport,
communication, international trade and many more. These give assistance to enterprise
organisation to expand their operational activities and make entire function smooth and simple. It
contributes in accelerative profitability of establishment at international market. Apart from this,
globalisation also increase the speed of prevalence in which more opportunities are available for
company in which they effectively supply their production action in organized way. It may lead
in developing strong customers base, market share and competitiveness. By this, company
improve their rapid exchange of resources by which firm acquiring huge market share from its
competitors and established competitive advantage also.
According to Nickey, (2019), At the time of running operations worldwide, issues and
challenges faced by company that may adversely influence on brand image and reduce its
productivity. Therefore, it is crucial to effectively investigat all the risk factors and challenges of
international market to enter into new market and operate their functional activities. As there are
some situation of globalisation faced by Pizza Hut at the time of operating business at
international market are as follows:
 Strange Cultures: All countries have their personal culture and this is the leading
objection that mostly faced by the company at global level. For overcoming from this
type of issues, company needs to aware about culture of customers to easily realise or
measure their needs and choice of services.
 Organizational communication: Appropriate interaction is appropriate strategy for
enterprise while they globalise their operational activities. In this regard, company must
have effective system and set of protocols in particular place so that company can easily
lead at global market in appropriate way. This will improve the agonistical image and
also capture larger market share form its competitors.
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 Political risk: When company globalise their business that face risk related to political
uncertainty and instability. As it directly impacts on the organisational activities and also
may reduce its performance as well. Thus, risk assessment of the political condition so
that they easily operate their activities improve their social network.
According to Wendel, (2017), there are several strategies are there which applied by
company for change of location into new market for render profitability. These strategies can be
taken by following points:
 Direct Exporting: This is also an effective market entry strategy wherein organization
selling directly into market in order to generate larger profitability at market. By applying
this strategy, company set their performance and attain success.
 Licensing: This type of strategy is relatively sophisticated arrangement in which
company transfer all the rights of using products and services to another business
organisation to run the same. By adopting this, firm may change the possibilities of
accomplishing success at competitive market.
 Joint venture: This is kind of relationship that includes creative activity of third
independently managed company. Under this, two organizations are accepted to work
together in specified marketplace and also create third party to undertake the same in
market. In this regard, the main benefit of this strategy is to share all the risk and profits
in equal way.
RESEARCHER METHODOLOGY
This segment assumes a significant role in giving look into exercises as it gives way to
researcher to accumulate important information and data in effective way. It is considered as a
process that used by investigator to take correct and appropriate judgement within the
investigation (Manan, 2016). Furthermore, it also includes various methodologies that help in
developing overall investigation in systematic and authenticate way. For attaining the same, it is
crucial for investigator to choose exact and effectual methodology that put positive impact while
collecting data and information. Furthermore, it is a theoretical analysis in which investigator
evaluate the accomplishment and cognition about the specific issues and area in order to make a
significant finding. In this, there are different approaches and methods of carried out the research
activities. All these are as follows:
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Types of research investigation: It is crucial for investigator to choose right type of
research as every type of study is based on issues or problem. In this, researcher play a
significant role in overcoming from issues by collecting valid and applicable information.
Mainly, it depends on two sorts of methods, for example, qualitative and quantitative research
strategy (Marzouk and Fayez, 2018). Both are effective but for this investigation, examiner will
utilize qualitative strategy as it gives top to bottom data about research point. By this,
investigator take exact judgment and at the same time also draw a valid conclusion that make
whole research more successful.
Research philosophy: It is kind of cognitive content about the structure wherein
information needs to be gathered, analysed and used as well. As, it is classified in two methods
such as positivism and interpretivism. In this research, researcher will apply interpretivism
research formulation because it defines qualitative report in order to analyse or measure the
information in effective manner. This is the reason that, researcher undertake whole investigation
in organized way.
Research Approach: It is crucial for investigator as it includes various ways or steps that
assist in collecting, analysing data with the aim of generating positive results in investigation. By
this, researcher evaluate the actual nature of the topic and area as well. As there are two type of
research approach like inductive and deductive research approach. In this context, researcher has
been apply inductive research approach because it is based on observation and existing facts
about research topic (Momani, 2018). By using this, researcher generate authenticate and
reliable data that provide right path to accomplish positive outcomes at the end of the
investigation.
Data collection tools: It is important to gather information in effectual way as help
investigator to evaluate the final decision in favour of inquiry of topic and area. Under this, there
are two type of data collection method such as primary and secondary method of data collection
(Odhiambo and Ntenga, 2016). Both methods are used by researcher to collect information about
selected research topic. Through this, researcher take appropriate conclusion to draw a valid
conclusion. By applying primary method, research worker set up questionnaire and whereas
secondary method provides in-depth information that is already published in books, articles and
many more sources.
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Data sampling: This method is play a momentous duty in selecting appropriate sample
size from the original group for knowing their views and opinion about research topic. Mainly,
data sampling is classified into two methods like probabilistic and non-probabilistic sampling
method. In this research, researcher will use random sampling methods to select sample size. The
main reason behind selecting this method is that it provide equal opportunity to respondents to be
selected. As it also help investigator by saving time and cost while collecting data. By using this,
they choose 40 participants who are the workers of business organisation and also provide
relevant information to take right decision within the study. For analysing data, research will be
adopt thematic analysis in which they present graphical representation of collected data.
Ethical consideration: It is crucial for investigator to tackle research in ethical way to
reduce the chances of arising negative impact. As, investigator face various issues while
undertaking research that adversely impact on the final outcomes (Parise and Shenai, 2018).
Thus, it is essential to research worker to take backup plan to resolve the issues arising within the
research activities. This will help in accomplishing positive and reliable results within the study.
Along with this, investigator needs to keep all the personal information of participants
confidential and also causing them to share their views. Through this, whole project can be
systematically carried out and provide authenticate outcomes.
In addition of this, the major limitation faced by investigation while carry out the
investigation is less time and cost. These are negatively impact on end results of the research.
Thus researcher needs to effectively manage time and cost by using Gantt chart. As it help in
managing time of research. Along with this, there are several limitation which will be faced by
the investigator at the time of undertaking research is selection of sample size, developing aims
and objective and so on.
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Time scale:
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DATA ANALYSIS
It is crucial subdivision of whole investigation because it includes investigating of data
and information which help in reaching at the reliable results. In this, investigator is responsible
for gathering authenticate content about the selected topic with the aim of attaining authenticate
data (Poorkiany and Abadi, 2016). For this, researcher use thematic analysis for representing
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gather data to increase the possibilities of accomplishing reliable results. By this, investigator
easily undertake a successful research project.
Questionnaire
Q1) Do you have any idea about the concept of globalisation?
a) Yes
b) No
Q2) is economic process is accommodating in rising up performance of business
organization?
a) Yes
b) No
Q3) What are the benefits of globalisation for Pizza Hut in foreign market?
a) Raise in competition
b) Enhance innovation
c) Improve international productivity
Q4) What are the major reason of Pizza Hut to run their business concern at international
level?
a) For increasing market share
b) For maximising strong customers base
c) Increasing profitability level
Q5) What is the influence of globalisation in Pizza Hut performance at international
market?
a) Positive
b) Negative
Q6) What are the issues faced by Pizza Hut while expansion of their business around the
world?
a) Culture difference
b) Change in market trends
c) Lack of manpower
Q7) What are the suitable strategies used by Pizza hut to enter into new market?
a)Licensing
b) Direct Investment
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c) Joint venture
d) Exporting
Q8) What are the ways by which Pizza Hut can overcome from globalisation issues at
global market?
a) Talented workforce
b) Cognition about government regulations
c) Proper knowledge about market trends
Q9) Is globalisation and business performance of Pizza hut is interrelated with each
other?
a) Yes
b) No
Q10) Suggest the ways to improve performance level of Pizza Hut at global market.
Theme 1: Ideas about the concept of globalisation.
Q1) Do you have any idea about the concept of globalisation? Frequency
a) Yes 25
b) No 15
10
25
15
a) Yes
b) No