A Study on the Impact of Globalisation on British Telecom's Functions

This report analyzes the impact of globalisation on British Telecom (BT), a UK-based multinational telecommunications company. The introduction highlights the positive effects of globalisation, including economic, cultural, and ethical impacts on businesses. The report provides background information on BT, its operations, and its expansion plans. It then outlines the aims and objectives of the project, focusing on determining the impact of globalisation on various business functions within BT, such as operations, marketing, HR, and accounting. The research methodology includes a project plan with cost estimations, scope, timeframes, quality control, and risk assessment. The work breakdown structure and Gantt charts are also included to illustrate project management. The report discusses the research methodology, including the use of questionnaires for data collection. The findings are then summarized, and recommendations are provided based on the research, concluding with a summary of the key points and the references used.

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
Positive impact of Globalisation in general to the business in the UK..................................1
Background of the Research...................................................................................................2
Work Breakdown Structure for the Project............................................................................6
Research Methodology and Data collection...........................................................................8
Recommendation on findings...............................................................................................18
Conclusion to the research....................................................................................................19
REFERENCES..............................................................................................................................20
APPENDIX....................................................................................................................................21

INTRODUCTION
Globalisation means trading a business across worldwide which makes better relations
among others nations. Every organisation irrespective of the sector whether engaged in banking,
automotive or retail are always tried to expand its business operations at global level which can
make hugely impact on their business functions. It may quite difficult in expansion of business
due to having huge competition which drives an organisation to bring something innovative to
compete with them in more effective way. It requires supports from different business functions
such as operations, marketing, HR and accounting. The present assignment report is based on
British Telecom which is engaged in providing communication services whose headquartered is
located in London, UK. The project includes aims and objectives on the basis of which research
has been conducted. In addition with this, suitable project management plan, qualitative and
quantitative methods of research, data analysis and an appropriate recommendation are briefly
discussed under this report.
Positive impact of Globalisation in general to the business in the UK
Economic impact: Globalisation increases competition in market which brings huge
impact on the economy of the operated nation in terms of generation of employment
opportunities, payment of taxes to the government etc. It directs makes positive impact on the
standard of living of people which support growth in an economy of a nation (Boserup, Tan and
Toulmin, 2013).
Cultural impact: Different nations have different cultures which need to understand by
an organisation who decides to expand its business. It can be possible through taking support of
employees who have sufficient knowledge about particular culture so that the needs and
requirements of people of new market can easily fulfilled. It supports in expansion of business in
more successful manner.
Ethical impact: There are specific norms, beliefs and rules which are made for
organisations with the purpose of directing them to perform in an ethical manner. It is easiest
way of achieving good reputation at global level. Therefore, different business functions need to
be directed to perform in right and ethical way (Crane and Matten, 2016).
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Background of the Research
British Telecom is UK-based multinational organisation which is engaged in providing
telecommunication services in more than 180 nations. It serves approx. 18 million customers in
Great Britain due to which the company has recorded around 12.5 billion pound as net revenue
in the year 2016. The company now looking forward to expand its business operations at global
level in order to increase their existing customer base and revenues. Such decision makes huge
impact on their business functions due to requiring huge support from them in further expansion
of business. Therefore, it is important to understand first the impact of globalisation on different
business functions which are determined as under:
Operations: This is the department which is responsible to create synchronisation in
different departments working for British Telecom. It minimises the chances of duplication of
activities which drives an organisation to execute its decision of expansion within a specified
budget. For this, proper communication is required to transmit information to all departments in
an effective way (Doherty, Ashurst and Peppard, 2012).
Marketing: It is another important business function which promote the brand identity of
company at global level. For this, marketing manager need to make suitable marketing plans in
order to capture the attention of customers in new market and drive company to achieve huge
sustainability within shorter period of time.
Human resource: HR is a department who is a liable to recruit and retain employees in
an organisation for longer duration. Every nation has its own culture and geographical
backgrounds therefore, it is important for such department to recruit candidates from operated
nations who have knowledge about specific culture. It makes easy for company to identify and
meet customers’ requirements of new nation in more effective way.
Accounting: Expansion of business requires lots of transactions which need to be
recorded by an organisation to analyse the total cost incurred in expansion of business at global
level. It directs an organisation to set their pricing strategies. Apart from this, an organisation
must required to understand the accounting policies of different nations so as to record data
accordingly. This will help stakeholders of company to get accurate knowledge about the actual
financial position of company (Florén and Frishammar, 2012).
Aims of the Project: “To determine the positive economic, cultural and ethical impact of
globalisation on various functions of an organisation”- A case study on British Telecom.
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Objectives:
 To acquire knowledge about the concept of globalisation.
 To determine the impact of globalisation on various business functions in British
Telecom.
 To identify the challenges faced by British Telecom while expansion of business.
Research Plan
Project Title “What are the positive economic, cultural, and ethical
impacts of globalisation on distinct business functions
within an organisation”. A case study on British
Telecom .
Project Plan
Company Name: British Telecom
Cost Cost is the concept which need to be determine first by
British as all the activities executed in business
expansion requires particular amount of funds. It
includes installation charges, machinery maintenance
cost, labour cost etc. Apart from this, conducting
marketing research also required cost to be incur.
According to the researcher, the cost of conducting
research is around 50000 pound whereas the
management of British Telecom has estimated cost of
executing desired activities is approx. 560,000 pound.
Scope Scope of globalisation is always wider due to bringing
maximum possible result to company in near future. For
this, British Telecom need to follow trade policies of
operated nation in order to achieve strong brand image at
global level. Due to engaging in telecommunication
sector, British Telecom faces huge competition due to
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which expansion of business increases their revenue and
scale of operate after which it is quite difficult for other
companies to affect their business operations in adverse
manner. Apart from this, the scope of conducting
research is high as it facilitate an organisation to acquire
knowledge about the techniques and methods which can
drive them to achieve huge sustainability in new market
within shorter period of time.
Time Time enables an organisation to achieve competitive
advantage as setting time frame for each activities binds
the employees to perform with full dedication and
enthusiasm to complete allotted task within given time
period. According to the researcher, the research is
estimated to complete within 4 weeks. Whereas
according to the management of British Telecom , the
expansion of business takes approx. 4 months.
Quality Quality is major aspect which can drive British Telecom
to achieve huge customer base and revenue within
shorter period of time. Presence of lots of rivals in
telecommunication sector directs management to focus
on providing quality services in order to give them tough
competition. Apart from this, receiving valid outcome at
the end of research can be possible through using
qualitative method of research such as collection of
primary data, sampling method etc.
Communication British Telecom has different functions such as
marketing, HR, Operation etc. which are required to
perform with mutual support and contribution to reach
its business at global level. For this, proper
communication channel should be established which
makes easy for each division for better interaction with
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each other. On the other hand, researcher can achieve
valid and reliable data from selected respondents through
communicating with them in better way. Ways of
communication includes calls, mails, personal
interaction etc.
Risk Contingencies of business environment and huge
number of rivals at global market generates huge risk
which can affect British Telecom to execute its business
activities in desired way. For this, the management need
to handle such risk through conducting PESTLE, Porter
five force analysis etc. On the other hand, during the
research the risk may be generated in form of missing of
collected data, hacking of information, poor
communication etc.
Resources Resources build confidence among an organisation as
well as researcher to perform activities in desired way. It
includes employees, technical skills, funds etc. To
conduct research, researcher requires specific resources
which includes computer system, internet connection
etc.
Type of Research
Primary and Secondary
Two types of research methods are available for
researcher to conduct an appropriate research which
includes primary and secondary.
Primary research method is used if the researcher has
sufficient time and funds to incur as under such method,
researcher collects fresh information through using
various methods such as questionnaire, survey,
interviews etc.
Secondary research is adopted when the researcher has
limited time and funds as under this research. the
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Quality and Quantity
researcher collects second-hand information which may
be less reliable and accurate. It can be gathered from
internet sources, books, articles etc.
Qualitative method directs researcher to collect
information which are qualitative in nature. It is
observed and recorded in graphical representation.
Quantitative method is another way of collecting data in
which information is represented in statistical form
which requires specific knowledge to interpret in an
understandable manner.
Work Breakdown Structure for the Project
Work Breakdown structure: This is the management tool which is presented in diagram
format. Through this format, the research activities are divided into small parts in order to make
easy for researcher to focus on completion of each activity in more effective and efficient
manner. Work Breakdown structure is not limited up to the specified operations. Through such
structure, there of proper chunk of activities which directs researcher to perform research
activities in desired way (Furlong, 2013).
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Gantt chart: It is defined as graphical representation specifying the progress of different
activities executed under project. As there are several activities which are pre-determined by the
researcher, thus to analyse their progress and remaining work, it help them in estimating the time
and outcome received after the completion of entire research. Therefore, it is more useful for
researcher to manage different activities of events so as to draw a valid outcomes at the end of
the research.
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Research Methodology and Data collection
Questionnaire: It is reliable method of collecting data from the selected respondents
related with the topic of research. It is prepared by the researcher which contains the list of
suitable questions which further to be asked from the respondents in order to determine their
actual views and opinions related with the decisions of British Telecom regarding its expansion
at global market (Research Methodology, 2018). It assist researcher to draw a valid conclusion at
the end of research so that the management of British Telecom can take decision accordingly for
the betterment of an organisation.
For conducting an appropriate research, 50 employees are taken as a sample of
population whose views and suggestion can decide whether British Telecom can continue to its
decision of expansion or can wait for the right time. These respondents are the stakeholders of an
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organisation which includes employees, customers, suppliers and other interested parties
(Primary source and secondary source, 2018).
Questionnaire:
Q1) Do you have knowledge about the concept of globalisation?
a) Yes
b) No
Q2) Are the services and products offered by British Telecom maximises the satisfaction level
of customers ?
a) Agree
b) Disagree
Q3) What are the factors of globalisation that makes impact on various business functions
within British Telecom?
a) Cultural
b) Economical
c) Ethical
Q4) What are the types of entry mode useful for British Telecom to globalise their business
functions?
a) Joint venture
b) Strategic alliances
c) Exporting
Q5) What are the benefits of globalisation on business functions of British Telecom ?
a) Increase international productivity
b) Provide lower prices to consumers
c) Increased awareness among consumers
Q6) What are the positive impacts of globalisation on British Telecom ?
a) New opportunities for locals
b) Decrease high inflation rates
c) Raised household income
Q7) What are the challenges faced by British Telecom while expansion of business.
a) New regulations
b) Risk of proprietary information theft
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