Impact of Globalisation on Nestle's Business Expansion in UK

This research project investigates the impact of globalisation on the business expansion of Nestle, specifically focusing on its operations in Gatwick, UK. The study begins with an overview of globalisation, emphasizing its role in facilitating international trade and investment. It explores the rationale and significance of the research, highlighting the opportunities and challenges globalisation presents to businesses like Nestle. The project aims to understand the relationship between globalisation and business expansion, analyze its influence on Nestle's expansion strategies, and recommend policies for future growth. The literature review examines existing research on globalisation's impact on business expansion, focusing on factors such as technological advancements and increased competition. The research methodology outlines the timeframes and activities involved in the study. The project also covers data analysis, research outcomes, recommendations, and reflections, culminating in a conclusion that synthesizes the findings and offers insights into Nestle's global expansion strategies. The project also explores the ethical considerations and research questions that guide the study, providing a comprehensive analysis of globalisation's influence on Nestle's business operations.

Research Project

Table of Contents
Topic: “The impact of globalisation on business expansion”, A study on Nestle office Gatwick,
UK....................................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Overview of research ................................................................................................................1
Rationale and Significance of study...........................................................................................1
Research Aims............................................................................................................................2
Research Objectives....................................................................................................................2
Research ethics ...........................................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
Relation between globalisation and business expansion.............................................................3
Influence of globalisation on business expansion strategy.........................................................5
Set of recommended policy of Nestle for business expansion....................................................6
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................7
Time frames and activities..........................................................................................................9
CHAPTER 4: DATA ANALYSIS ...............................................................................................13
CHAPTER 5: RESEARCH OUTCOME ......................................................................................21
This part is covered in PPT.......................................................................................................21
CHAPTER 6: RECOMMENDATION AND REFLECTION ......................................................21
CONCLUSION..............................................................................................................................22
REFERENCES .............................................................................................................................24
.......................................................................................................................................................25

Topic: “The impact of globalisation on business expansion”, A study on Nestle
office Gatwick, UK.
INTRODUCTION
Overview of research
Globalisation is a vast process that has facilitated free movement of people, goods and
services across the boundaries of nation. It is a process that has increased integration and
interdependency among economies and lead to geographic dispersion of industrial and service
activities (Faghih, 2019). Thus, globalisation has driven and foster international trade and
investment through bringing people, communities, companies, society closer. Globalisation has
eliminated the barriers of national boundaries and facilitates buying and selling of goods and
services across different nation which has created a vast opportunity for business organisations to
grow and expand from domestic level to international level. Government of various nations are
also adopting policies of free market economic system for increasing their productivity and
employment which is further crating myriad new opportunities for international trade and
investment thus, creating new and better opportunities for corporations to built foreign factories
and establish and developing better production and marketing arrangements with foreign
partners. The main factors that has increased the phase of globalisation and act as a driver of
foreign integration is technology which has dramatically transformed economies and provided a
valuable tool for identifying and pursuing economic opportunities, including faster and more
informed analyses of economic trends around the world and also facilitates easy transfers of
assets, and collaboration with far-flung partners (Djelic and Quack, 2018).
Thus, to have a better understanding about impact of globalisation on expansion and
growth of a business following research is conducted on Nestle office Gatwick, UK. Nestle is
basically a Swiss multinational drink and food processing company headquartered in Switzerland
but it is having its business operations in various parts of world including UK.
Rationale and Significance of study
This research report is based on impact of globalisation on expansion of business
operations. Globalisation is a concept that has created vast and enlarge opportunity for all
organisations through facilitating better integration and transfer of goods and services beyond or
across the boundaries of nation which has created an opportunity of target market expansion
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thus, lead to better growth of organisations. The significance of this research report is that it will
enhance the knowledge and understanding about the implication and effect of globalisation on
growth and expansion of a business (Pauluzzo and Shen, 2018). This report will provide a
evaluation that how globalisation has created vast business opportunities for business
organisations like Nestle. Further, thus research topic also creates relevant opportunity for
researcher to undertake and expand its business operation beyond national level and facilitates
analysis of impacts of globalisation on development and growth. Many organisations are facing
issues in expansion of their business operation at international level thus, this research topic is
important for investigator to easily explore business at global and international market
(Vestergaard and Etter, 2018). Along with this, the other significance of this research is that this
topic of research is related with educational background of researcher thus, boost career of
investigator and also boost and enhance knowledge of individuals and people regarding
globalisation and its impact on international business market which further increases significance
and scope of this research.
Research Aims
The main aim of conducting this research is, “To study the impact of globalisation on
business expansion”, a study on Nestle office Gatwick, UK.
Aim of this research is to analyse impact on globalisation on business success. While
expansion of business, there is requirement of analysing changes which are taking place. With
the help of this study, it will be clear to reader and researcher that they have to analyse market
properly and then frame policies. There is difference in working policies of different countries,
hence it is essential to understand it and then planning has to be done about expansion. This
assist in getting positive outcome.
Research Objectives
The objectives and target of research provide a guidance and framework for researcher
through providing a base for measuring effective outcomes of research. The main objectives of
this particular research conducted on Nestle office Gatwick, UK are as follows:
 To understand the relation between globalisation and business expansion.
 To analyse the influence of globalisation on business expansion strategy (Zhu, 2018).
 To determine a set of recommended policy of Nestle for business expansion.
Research questions
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 What is the relation between globalisation and business expansion ?
 What is the influence of globalisation on business expansion strategy ?
 What is the best and recommended policy of Nestle for business expansion ?
Research ethics
Ethics are the representative of the moral principals that a researcher must follow while
conducting any research. It involve doing right thing at right time and maintaining the research
integrity through providing due respect and importance to feeling and behaviour of participants
and respondents (Koziol, 2018). It is necessary for a researcher to follow are the ethics and
should not harm and hurt feeling of any living or dead person as well as should not create any
threatening or harm for animal for completion or betterment of research report. The questions
asked during this research work on analysis of impact of globalisation should be asked after
proper consent of respondent.
CHAPTER 2: LITERATURE REVIEW
This part of research report provides a discussion and critical analysis of published
sources, or literature on a particular research topic. Literature review is a comprehensive
summary or description about research topic on the basis of review of surveys scholarly articles,
books, online sites and other relevant sources associated with that particular research (Stringer,
2018). This literature review or analysis is made for meeting the requirements and determining
the nature of current research topic i.e. To study the impact of globalisation on business
expansion a case study conducted on Nestle office Gatwick, UK.
Relation between globalisation and business expansion
Globalisation is the concept which has increased the integration, relation and
interdependency between different nations and economics thus, when economies and nations are
coming together it should definitely yield a better opportunity for business organisation to
expand and operate their business at different countries beyond the boundaries of their domestic
nation. Thus, a close relation is exits between globalisation and business expansion. As per the
view point of Mike Myatt, 2019, who has explored more than 22 countries of world has found
that globalisation has increased and provided more opportunities to organisations to expand and
transact their business operations in various parts of world like Asia, Middle east, Canada, Latin
America, Russia and many more locations of world. The improvement in technology and
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enhancement in integration among economies has opened doors for business organisations like
Nestle to develop better relation with foreign customers and can attract international market for
its quality product for expansion and growth of business.
According to the view point of Fredrik Erixon, 2019, globalisation has enabled firms to
specialize their product and increase intensity of their research and development, innovation and
also improved the capital and investment for having better output and productivity through
facilitating improved technology and better human resource across boundaries of nation thus,
globalisation lead to expansion of business operations. Globalisation has spurred the spread of
new technology and enhanced the creativity of organisation like Nestle helps them in making
economies greener and add more productive. The other reasons which has created a boost and
drive the expansion of business organisations is enhancement in competition which is also a
consequence of globalisation. Thus, to handle the grater level of competition organisations need
to have more focus on their management and strategies and should become more cost effective
and ensure timely technological adaptation to have quick responses against random changes
going on in business market. These efforts of organisation to counter competition created by
globalisation make an organisation able to increase its market share at global and international
level. Thus, it can be said that globalisation is a concept that facilitates and lead to better growth
and expansion of Nestle in various countries of world including UK and other regions like
Europe, US and many location of Asia, etc.
With respect to the relation of globalisation and business expansion, Kuepper, 2019, is
having a view point that globalisation have a great role and impact in expansion of business as it
aim at providing benefit to individual economies around the world by making markets more
efficient, increasing competition, limiting military conflicts, and spreading wealth more equally
thus, creates better opportunity and chances for expansion of business organisation. The main
factors or reasons of globalisation that has lead to better expansion of business operation across
different countries includes increase in foreign direct investment, technological innovation and
globalisation also enable companies like Nestle to have better economies of scale through
reducing costs and prices which supports better economic growth.
Influence of globalisation on business expansion strategy
Globalisation is having a positive influence on business expansion strategy through
providing different opportunity to built better international relation through the way of free trade
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opportunity, international franchisee, partnership, joint venture, etc. According the view point of
Patrick Gleeson, 2019 before expansion of any business in new market a proper analysis about
the cultural, social, political and other necessary factors is required on which the strategy related
with expansion of business in a particular environment depends. Globalisation plays a crucial
role in making organisation and people aware about the social, culture and political scenarios of
different countries through integrated economies and nations thus, have a positive impact and
influence on formulation of business strategy for growth and expansion at international level.
Nestle is also benefited with concept of globalisation as it has provided a better way to have an
effective relation and connection with customers and also helps in producing all relevant
information about a target market so that best expansion strategy can be adopted by management
of Nestle to counter and grab more customer and market area across the world.
On the basis of opinion of Neil Kokemuller, 2017, Globalisation has created and
influenced the way of doing business through providing an easy way for expansion of business
across domestic boundaries of economies. Globalisation has created a numerous effect on the
operations, marketing, partnership, distribution and other business strategies. Globalisation has
created influence and exerted pressure on organisations to have a careful and effective strategy
and critical planning so that string global presence can be achieved for better expansion at
international level. The influence of globalisation on operations and strategy of organisations
includes need of having different set ups and office at each country to effectively manage the
operations regarding warehousing of products, distribution, store operations, etc. Beside this a
huge impact and influence of globalisation is also seen on marketing and distribution strategy of
organisations. The expansion strategy are mainly related with growth of organisation through the
means of partnership, joint venture, mergers, etc. Globalisation also have a significant impact
and influence on business strategy as company wishes to operate and expand its business
operations at global level have greater need for having reliance and effective partnership with
foreign suppliers who are having effective local presence in their country so that better image
and effective operations can be conducted in that company as success of business expansion
strategy of any organisation in foreign market is solely dependent on local partner and home
county workers.
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Set of recommended policy of Nestle for business expansion
For effective business expansion certain strategies and polices are adopted by every
organisation which are related with marketing strategies, HR policies, investment planning, etc.
A proper study and analysis of business environment is necessary before adopting any business
strategy to ensure the free and smooth flow of various activities and operation especially for the
organisations like Nestle which are operating at global level. With the expansion of business at
international level, risk and threat of competition and technological advancement, etc. has also
increased thus proper set of policies and strategies are required by Nestle to have better business
expansion. As per the view point of Don Sadler, 2019, the best set of strategies and policies that
can be adopted by any organisation for better business expansion includes adding new products
or new features and services in their current product mix to attract more customers. Use of
effective advertising and promotion policies and strategies to increase the sale of product in
current market as well as foreign market. It can also recommended for Nestle to have new and
better sales and delivery channels to improve and foster its expansion at global level. Use of
online advertising and search engine optimization techniques can also be made by Nestle to
reach a broader audience across the boundaries of its domestic nation. Further, merger and
acquisition of any established organisation and having a partnership or joint venture with foreign
partners are also good policies or strategies that can be used by Nestle for business expansion.
Further, on the basis of view point of Lee Frederiksen, 2019, business development or
expansion is a process that is used to identify, nurture and acquire new clients and business
opportunities to have and drive better growth and profitability. Business expansion is a critical
and vast concept that require different policies and strategies. The important strategy on which
Nestle must focus is related with marketing registry that shod be focused on acquiring new
marketing and distribution channels and better relationship at global level. The main focus of
Nestle should be on getting better sponsorships and conducting various events and advertisement
to transfer and communicate relevant content about its product and brand to attract ,more
customers. The other polices for effective business expansion that can be adopted by Nestle are
setting up or defining a target audience, analysis of their desire and preference, identifying
strengths and weakness of competitors, selection of best business development strategy that aim
at achieving the objective of cost efficiency and better quality product to have better competitive
advantage at global level for effective expansion of business.
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As per the view point of Professor Richard Lynch, 2014, on global strategy for business
expansion, Globalisation has two characteristics from perspective of business organisation.
Firstly it involves growing interdependency between countries and economies and the other
perspective is multi faced which has crested many different business aspects and opportunities
for expansion and growth. The multi faced aspects of globalisation includes various area like
political, economic, sociological, technology, culture, finance and production which have
significant effect on polices and strategies of any organisation related with business expansion.
Nestle should focus on its research and development to produce and develop new feature and
better creativity in its product to have better expansion at global level. Efforts and policies should
be made by Nestle regarding technology advancement and better innovation for operating
successful at global level. For better business expansion policy and strategy of providing timely
training to employees to enhance and sharpen their skills and productivity is also recommended
for Nestle as it yield better scope for business expansion.
CHAPTER 3: RESEARCH METHODOLOGY
Research methodology provides a set of specific procedure and techniques which are
used by a researcher or manager to identify, select, process and analysis information and data
related with a particular topic (Saud and Chen, 2018). The research mythology provide
information about how data is collected and interpreted for reaching the outcomes and
conclusion of research.
Research Philosophy
It provide a belief about the ways in which data about a topic or phenomenon should be
collected, gathered, analyses and used by a researcher. The two main research philosophy that
can be used by a researcher are described below:
Positivism- This type of research philosophy is used by a researcher who is more focused
with predicting and observing research outcomes. Positivism method is also known as scientific
method as it is measurable and highly structured method that is not much influenced by
researcher's values and behaviour.
Interpretivism- This philosophy is used by those researcher who are concerned with
collecting and gathering rich insight or detailed and subjective data for providing better
generalisations.
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For this particular research use of Positivism philosophy is selected for investigation as
main focus of this research is on predicting and getting outcomes on important aspects.
Research approach
It basically represent the plan or procedure used for research and include various steps
and board assumptions foe effective method of data collection, analysis and interpretation.
Research approach is of two type which are explained below:
Deductive- This approach includes selecting theory, developing hypotheses for that
created theory and finally collecting and analysing data on the basis of these hypotheses. Thus,
main focus of this approach is on testing theory (Gilpin, 2018).
Inductive- The approach of research is concerned with generation of new theory
emerging from the data. It provides a more logical process in which multiple assumptions and
premises are involved and all belied and found true and are combined with specific conclusion of
research.
For this research use of inductive approach is made to reach a specific conclusion and to
focus on all offshoring and outscoring of function.
Research method
Research method provides a systematic plan for conducting and meeting objectives of
any research. There are two main types of research method which are described below:
Qualitative research- Use of this method is made by researcher when in depth and
detailed knowledge about the attitude and behaviour of respondent is collected for the purpose of
research (Gopinath, 2018).
Quantitative research- Under this research method data is collected in form of numeric
or arithmetic form and only reflects the point of view or brief perspective of participant and not
much importance is given to in-depth knowledge.
For this research use of Quantitative research method data is made as it provide better
perceptive and opinion of respondent and its representation is form of graphs, tables, etc. is also
easy thus, helpful in making proper decision and recommendations to meet the objectives of
research.
Source of data collection
It basically represents the origin of data from where data is actually collected or gathered.
The main source of data are as follows:
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Primary source- Data collected from this source provide the first hand data which is
most reliable and authentic form of data, collected by self efforts of researcher. Use of different
techniques like invteriews surveys, polls, etc is made to collect data from primary source.
Secondary source- This source provides the accessibility to data which is already in
existence and collected by some past researcher for any other research work (Kopnina and
Blewitt, 2018). Secondary data can be easily collected from past records, documents, literature,
books, online website, etc.
For maintaining the reliability and authenticity of data collected for this research use of
both primary and secondary data is made by researcher. For collection of data from primary
source use of questionnaire is made and to support findings of primary source use of different
online websites and secondary information is made for this research.
Time frames and activities
For effective time frames and evaluation and conduction of all actives properly and
within provided time frames use of Gantt chart is made:
Gantt chart
Gantt chart is a horizontal bar graph that provides graphical presentation of different
tasks and steps related or associated with a research thus, facilitate transparency, clarity and
simplicity in research. Gantt chart is useful for a research as it facilitates time intervals for each
and every task which lead to better understanding of starting and ending of a particular task and
also lead to completion and fulfilment of a work on time through identifying, reducing and
eliminating bottlenecks and other wasteful activities from various tasks and activities(Robinson,
2018).
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proposal
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