Event Management: Global, Local Contexts, and Relevant Examples

This report delves into the multifaceted world of event management, examining how events are intrinsically linked to both global and local contexts. It underscores the influence of these environments on event formation and evolution, portraying events as potent tools capable of shaping national and international perceptions. The report explores the connection between events and the broader context, emphasizing their role in fostering growth and development, particularly within cities. It classifies events into private, corporate, and charity categories, providing real-world examples like SpaceX's holiday parties, Google's virtual corporate events, and charity galas. Furthermore, the report highlights the significance of post-event analysis and return on investment in the event industry, referencing online event management systems and the nuances of business events compared to festivals. Teamwork and communication are also discussed as crucial elements for effective event management, particularly within the context of Australian hotels. The report concludes by emphasizing that events serve a significant purpose in achieving goals and bringing people together for specific activities.

Events do not exist in a
vacuum They influence and
are influenced by a range of
things at a global and local
level

Table of Contents
INTRODUCTION...........................................................................................................................3
An understanding of how events are connected to a broader context at both a global and local
level........................................................................................................................................3
An ability to draw upon relevant examples to demonstrate key points in your response......3
An ability to communicate the ideas in a clear and coherent manner to draw the appropriate
academic literature..................................................................................................................5
REFERENCES................................................................................................................................9

INTRODUCTION
The event management is considered as the most divers profession in the industry. As in the
current scenario the business of event handling and managing is the most pervasive function that
is needed at each and every level. If something exists or happens in a vacuum, it seems to exist
or happen separately from the things that you would expect it to be connected with. Property
values do not exist in a vacuum. In the project it has been considered that event can be formed
and evolved by the national or global environment, both the parameters impacts the event in their
very own manner. The events are also considered as the force or a tool that can be used to make
an impression on the country and the world as well. The connection of the events to the global as
well as national level.
An understanding of how events are connected to a broader context at both a global and local
level.
As part of mission to engage with business, government and society, the hosting of several
national and international events throughout the year - from research conferences to application
workshops, admission information sessions, speaker series, and more. Use the various search
options to find an event corresponding to a specific programme or in a particular
industry/academic area, at a venue and time convenient for you. While The hosting of global
events such as the Olympic Games, Expos, World Cups, Cultural Festivals, and many more have
long been seen as opportunities to stimulate growth and development in the countries, and
particularly the cities, that host them. Hosts increasingly seek to ensure that such events act as
catalysts for local development, are used to leverage long-term infrastructure investments, boost
tourism and trade, create jobs and promote community development. To deliver on these
promises, events must be deliberately designed and executed to generate long-term benefits.
They need to clearly demonstrate how they impact upon communities to contribute to economic
growth and development. Tax incentives, investment and sponsorship deals must be thoroughly
assessed and managed to ensure that each event benefits host cities and the awarding body.
An ability to draw upon relevant examples to demonstrate key points in your response.
An event can be described as a public assembly for the purpose of celebration, education,
marketing or reunion. Events can be classified on the basis of their size, type and context. There

are three main categories which events go under. These events are private, corporate and charity
which are explained below.
Private
Private events are used for individuals who want certain guests to arrive at the venue.
Private events will have a guest list to ensure the venue is not open to the public. There are a
large number of private sector organisations involved in commercial activities in the events
management business. Clients who are looking for a suitable venue for their event can do so
themselves, which can be time consuming, or they can place their enquiry with an agency such
as Intel, which will lessen their effort and possibly benefit them by obtaining more competitive
rates for venue. The recent example of the private event is the holiday party in the company
Space x. Holiday parties are events celebrating one or more traditional yearly events These can
be planned around large holiday seasons or lesser known ones that are important to the company
and brand SpaceX is famous for their holiday party extravaganzas. From renting out a large,
multi-level warehouse in a secret location to creating more than a dozen themed spaces, SpaceX
provides an example of an event worth looking forward to all year. Even if any other firm don’t
have Elon Musk’s budget, holiday parties are a great way for employees to (responsibly) let
loose and celebrate their achievements.
Corporate
A business will use corporate events to help build professional relationships between
employees which will benefit staff communication to make a business expand. Corporate events
can be used by businesses of all sizes to solicit new business, create a corporate or brand image,
and retain and build loyalty with existing suppliers and customers. They can also be used
effectively to elicit suppliers and customers. They can furthermore be used effectively to elicit
peak performance from employees and produce camaraderie and teamwork among co-workers.
The corporate bar has been raised dramatically and the competition to craft something original
that will help a business create public awareness as well as industry and media buzz is fierce . the
example of corporate event is the virtual corporate event that was organised by Google .
Virtual events include digital channels for participation in a live lecture or seminar. This
type of event is especially useful for participants with travel or budget restrictions, giving them
an opportunity to get involved. At Google I/O, organizers used a 360 degree camera to record
keynote speeches so virtual attendees could watch live from all over the world. They even hosted

the videos on YouTube, making the whole experience free and easy to access. While the
conference was a living, breathing in-person event, the option to attend virtually provided those
who were unable to attend with a taste of the experience.
Charity
The charity events industry is a very diverse industry due to any one can go to a charity
venue, contribute to a charity event or even run one supporting the community that supports your
local business by picking a worth able local charity or charitable event you can gain much
goodwill by contributing to a charity within your community and over the long run it will benefit
your business through the contacts you make and the relationships you build this is due to the
public and community getting involved to help raise money for charity. Sponsorship represents a
give and take between a non-profit and a business. The business donates money toward costs
associated with a charity event, and in return, the charity event affords the business low cost
public exposure and marketing. A charities sponsorship success rate is strongly dependant on the
perks that it can offer to the potential trading units. The efficient example of the charity is the
Gala event that was organised to gain the amount for the charity donation.
are crucial to non-profits, but not all fundraising events are the same.
Fundraising galas are a more formal take on garden variety philanthropic events. Guests at
this type of event include former donors, corporate sponsors, leaders within the community,
board members, and perhaps a celebrity or two. The Canadian Cancer Society’s Daffodil Ball
exemplifies the level of class required for a successful fundraising gala. They added live jazz
music and invited guests to wear masks to add an extra element of fun to the evening. If you’re
interested in hosting a fundraising gala, make sure to heavily invest in decor, entertainment, and
general atmosphere building elements.
An ability to communicate the ideas in a clear and coherent manner to draw the appropriate
academic literature.
Event management is the application to manage and development of festivals, events and
conferences. Proposed work Involves study of identifying the target of budget, cost, and analysis.
Post event analysis and ensuring a return on investment have become significant drivers for the
event industry. This is an online event management system, software project that serves the
functionality of an event manager. The project provides most of the basic functionality required

for an event .It allows the user to select from list of event types. Events Management System is
very helpful for events.
However, business events differ from festivals, cultural and sporting events because they
are draw on different resources, are managed differently, and produce different outcomes.
Conventions are the largest business events. The trading conventions as formal gatherings of one
or more groups and corporations within a given industry who meet at planned places to engage
or discuss common issues. The most common meetings are centred upon the profession, fandom,
and industry. Furthermore, the conventions focus on a certain industry or industry section and
feature important speakers, vendor’s displays and other information fundamental to the group or
the gathering. They claim that such gatherings are prepared by the community or the society with
the aim of promoting a topic of interest. Fan conventions usually pertain to sales and shows
based on guest celebrities and pop culture. Science fiction conventions generally combine the
forms of a fan and professional convention. Additionally, conventions also exist for other
hobbies such as games or modelling rail roads. They are naturally multifaceted with guest
speakers, seminars, market places, and other activities. Conventions are similar to trade shows in
that they last for more than one day. They also have specific events and programs intended to
occupy the participants during their stay. Participants choose from the various activities of their
choice that they are interested in. In many cases, conventions draw large numbers of participant
in the hotel and may occupy the whole facility, which has an impact on the transportation
services, room occupancy, the restaurant business, and other commercial sectors. For this reason,
conventions are considered an invaluable economic contributor for those cities that have enough
resources to support such event
This application being as a platform to know the events, to apply for the events. Event
organizer is an application under project management for managing festivals or social events like
gathering, colleges, events, conferences etc. To understand use of this application consider the
flow of actions happening, by this application user can register the students, after registering,
user can login, after login, event details including name ,contact, address, venue of the event,
date, event conducting time, cost of events etc. After receiving SMS student can register through
application. Teamwork is essential in an event management company because an individual
cannot manage the work of an entire event. Thus, this research aims to identify the factors that
influence communication within particular environments. It also seeks to understand techniques

to increase the effectiveness of teamwork and to consider whether clear team roles impact upon
the performance of the team. It also focuses upon how communication between departments can
be improved. All of these issues are assessed in regard to the effective management of events
within Australian hotels. Arguments and insights are then used to develop a conclusion and
suggest areas for future research

CONCLUSION
The details that have been incurred in this report has a significant meanings and with the
terminology of the meaning it can be concluded that the event is the assembly of people
resources and all the respective elements for the significant purpose and achievement of goals. .
As the event are considered as the gathering of people for a specific reason that includes some
significant activities, the event can be varied from a low level that includes a limited members to
take part in it and to the larger levels where millions of people come together with the invitation
to take part in respective event

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