Comprehensive Analysis: Global Events' Impact on the Macro Environment

This report provides an analysis of the impact of global events on the macro environment. It begins with an introduction to global events, emphasizing the multidisciplinary teams and international standards involved. The report then explores both positive and negative impacts on the macro environment, considering social, cultural, and economic factors, along with the use of PESTLE and SWOT analyses. Recommendations for improvements are provided, including Corporate Environment Management (CEM) and the Balanced Scorecard (BSC) strategies. The report concludes by highlighting the importance of strategic analysis for identifying opportunities and fostering diversity in event development. References to relevant academic sources are included.

GLOBAL EVENTS

TOC
Introduction
Positive and negative impacts of global events on macro environment
Recommendation
SWOT analyses
Conclusion
References

Introduction
Global events are the events which used to happen at large
scale and involves large amount of investment in which
live events are shown. Multidisciplinary team is made in
the global event which professional and dedicated towards
the work. There standard is of international level
PESTLE as well SWOT analysis is discussed in which the
positive as well as negative factors influencing the analysis
are discussed in detail.

Positive and negative impacts of global events on macro environment
Social as well cultural
Positive impact
Social value are impacted environment in positive way by giving social message in which how
to protect the environment is given.
Negative impact
The negative impact for London's Excel Exhibition centre of the social and culture over the
environment is the environment pollution in which water bodies will be effected and also the pollution
will increase. The short tern impact will be increase in the audience and collecting revenue and long
term impact will be meeting out the expenditure which occurred in the event.

evaluate the macro environmental factors, their influence on global
events industry;
For the macro environmental analysis PEST analysis is used and the same is used for the global
events.
Economic factors
Economic factors are the factors which include inflation and change in exchange rate.
Positive
Economical factor impacting global events positively is the change in exchange rate
which will attract more tourism in the global event due to cheap fare price.
Negative
Negative impact over the global event due to economical factor is rise in inflation due to
which the price of the ticket will increase and which will result in rise in cost of the materials

recommendations for improvements
Corporate environment management model (CEM)
As per this strategy the employees of the London's Excel Exhibition centre will be taught how to
address the issues related to environment by increasing the value of the stakeholder (Demaria,
Goodrich. and Kunkel, 2019).
Competitive strategies are taught under this strategy in which how to manage the perception of
different communities is very important. According to this strategy it is very important to find out
what are needs and wants of the audience and then designing appropriate event for them is must.

Balanced scorecard (BSC)
BSC is used in order to find out the strategic performance of
London's Excel Exhibition centre by finding out what are the
factors the company is strong at and what are the factors
London's Excel Exhibition centre is weak at (Jiang, 2019).
The main objective of this strategy is to meet out the aims and
objectives of London's Excel Exhibition centre by converting
the objectives into actions.

SWOT analysis
Strength
The major strength of the Olympic 2012 is that it results in the wide media coverage and
thus has rake the brand message to within wider audience. Besides this, the another major
strength is that the well known sportsmen form all over the world participated in this Olympic
due to which there has been a large number of audience in the Olympic and thus also attracted a
large number of visitors
Weakness
The main weakness which has dominated the Olympic 20123 us that the various acts of
the terrorist put a question mark in the athletes safety and thus resulted in the compromise of
their health and safety.

Conclusion
As per the study it is concluded that it is very important to do analysis by which proper decision
can be taken in order to find out the opportunities for the events.
It is also very important to find out diversity in the event in which different types of business and
its evaluation is must. The events are developed globally and the factors for that are the
development of the event using appropriate strategies.

REFERANCES
Rist, G., 2019. The history of development: From western origins to global faith. Zed Books Ltd..
Ruebsam, W., Mayer, B. and Schwark, L., 2019. Cryosphere carbon dynamics control early
Toarcian global warming and sea level evolution. Global and planetary change. 172. pp.440-
453.