This report, prepared for B-Health, a Queensland, Australia-based baby food company, analyzes the economic, political, and business environments of New Zealand and Hong Kong to determine the optimal market for expansion. The report examines key factors like GDP, unemployment rates, political stability, tax rates, ease of doing business, and market potential. It provides a comparative analysis, including a weighted index to assess market attractiveness. The findings indicate that Hong Kong presents a more favorable environment for B-Health's expansion, due to its higher market potential, lower tax rates, and stable business environment. The report concludes with a recommendation for B-Health to focus its expansion efforts on the Hong Kong market, supported by detailed analysis and data from sources like Trading Economics and Statista.
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