Business Project Report: H&M's Project on Global Market Expansion

This report provides an analysis of a business project focusing on the impact of globalisation on companies. It begins with an introduction, followed by the aims and objectives of the project. A key element of the report is a thematic analysis, which explores various aspects of globalisation through a case study of H&M, including the launch of a new shoe during London Fashion Week. The analysis covers areas such as the concept of globalisation, its impact on new product launches, the importance of international market presence, challenges faced by companies, and the role of new strategies. The report concludes with a summary of the findings, emphasizing the complexities of successful project implementation and the role of globalisation in facilitating communication and trade. The report also includes a list of references. The project aims to enhance the understanding of globalisation and its impact on business strategies, particularly in the fashion industry.

Managing a successful business project

CONTENT COVERED
 Introduction
 Aims and Objective
 Thematic Analysis
 Conclusion
 References

INTRODUCTION
According to rapid change in time, globalisation is playing an important role for both
small as well as large scale organisations. Companies can operates its activities due to
globalisation and it also gives a platform where they can communicate with various
other industries. Thus, it can be analysed that globalisation has supported companies
in doing expansion of their business operations in various other regions.

Aims & objective
 Aim: “To launch new shoe in London fashion week in order to compete with
big brand and for enhancing business profit”. A Case Study on H&M.
 Objectives: To enhance sales of Hennes & Mauritz by 10% within 6 months
after launching new summer shoe in event of London fashion week.

Theme 1: Concept of globalisation
Q.1. Are you aware about concept of
globalisation ?
Frequency
Yes 20
No 10

Theme 2: Globalisation helpful in launching new
products (summer shoe) of Hennes & Mauritz company
Q.2 Is globalisation helpful in launching new
products (summer shoe) of Hennes & Mauritz
company?
Frequency
Agree 18
Disagree 12

Theme 3: Importance of launching new products in
international market place
Q. 3What are importance of launching new
products in international market place?
Frequency
Gaining high income and revenue 10
Improvement in reputation of organisation 20

Theme 4: Challenges faced by Hennes & Mauritz while
launching new product (summer shoe) in global market
area
Q.4 What are the challenges faced by Hennes &
Mauritz while launching new product (summer
shoe) in global market area?
Frequency
Change in technology 14
Attracting customers 16

Theme 5: Does adopting of new strategies will help in
obtaining market presence for a company
Q.5 According to you, does adopting of new
strategies will help in obtaining market presence
for a company?
Frequency
Yes 20
No 10

Theme 6: Different ways by which Hennes & Mauritz
can easily launch their product in international market
place
Q.6. What are different ways by which
Hennes & Mauritz can easily launch
their product in international market
place?
Frequency
Developing effective strategies 14
Concentrating on political rules and
regulations
16

CONCLUSION
From above mentioned report, it can be concluded that implementing and
completing a successful is not an easy task because it includes various complex
functions as well as activities. Globalisation has increased for communication of
technology and transportation in an effective manner. It is a method that aids in
selling services and products across countries. It is a document which is needed
for explaining, creating, putting together and collaborating different activities and
functions in a proper manner.

REFERENCES
 Ahmed Dine Rabeh, H., Jimenez-Jimenez, D. and Martínez-Costa, M., 2013.
Managing knowledge for a successful competence exploration. Journal of
Knowledge Management. 7(2). pp.195-207.
 Crane, A. and Matten, D., 2016. Business ethics: Managing corporate
citizenship and sustainability in the age of globalization. Oxford University
Press.
 Den Hertog, P., Van der Aa, W. and De Jong, M. W., 2010. Capabilities for
managing service innovation: towards a conceptual framework. Journal of
service Management. 21(4). pp.490-514.

THANK YOU