Recognizing Business Strategies for Expansion: Tesco Case Study

This report provides a comprehensive analysis of business expansion strategies, using Tesco as a case study. It begins with an introduction outlining the research aim and objectives, which is to identify strategies that can help businesses expand internationally, particularly focusing on Tesco's approach. The literature review explores the concept of globalization, its advantages, and the benefits for organizations, while also examining various strategies for market entry. The research methodology section details the research philosophy (interpretivism), approach (inductive), strategy, and method (qualitative research using questionnaires). It also addresses ethical considerations, including informed consent and confidentiality, and discusses sampling techniques. The report then delves into data analysis, presentation, and discussion, followed by recommendations and a conclusion summarizing the key findings and insights into Tesco's successful strategies. The report includes references to support the analysis and recommendations.

Business Research
Plan

Contents
INTRODUCTION.................................................................................................................................4
Research aim and objectives..................................................................................................................4
LITERATURE REVIEW......................................................................................................................5
Research methodology..........................................................................................................................7
Research Philosophy..........................................................................................................................7
Research Approach............................................................................................................................8
Research Strategy..............................................................................................................................8
Research method...............................................................................................................................8
Accessibility......................................................................................................................................9
Ethics.................................................................................................................................................9
Sampling............................................................................................................................................9
Data analysis, presentation and discussion......................................................................................12
Recommendation.................................................................................................................................18
Conclusion...........................................................................................................................................20
Business research plan.........................................................................................................................21
REFERENCES....................................................................................................................................26

TITLE – “To recognize various strategies which help the business entity to expand and
diversify tasks in appearing market. A case study on Tesco.
INTRODUCTION
Globalisation can be regarded as the basic procedure that can be used for purpose for
increasing the interaction among companies and institutions that are part of other countries. It
enables various businesses to expand successfully to other markets (Paus, 2020). The present
research report is used for purpose of gathering information at both the primary & secondary
sources that can be used by Unilever for the purpose of entering in markets that are emerging.
Based on research conducted by researcher there has been some recommendation that are
being drawn for purpose of achievement of certain laid objectives.
Research aim and objectives
Aim of the research: The major aim of the research is identification of some strategies that
can be helpful for a organisation in entering in international markets. A case study on Tesco.
Objectives of the research: The objectives of present research are :
 To understand the basic meaning of the tern Globalisation
 Understand the advantages and benefits that are associated with a organisation
adopting the process of globalisation
 To form some of the strategies that can be applied in Unilever for entering in such
markets
Research Questions:
 What can you understand by the basic concept of Globalisation?
 What are some advantages associated with Globalisation for a retail organisations like
Tesco?
 What can be some of the strategies that can be used by organisations so that they are
able to expand themselves across global markets?
Rationale of research:
The present research report is very useful in development of the understand of the concept
and other scenario related to globalisation. Also, there is understood of the benefits associated
with this concept for emerging and growing retail organisations. Research report will be very

helpful in collection of primary and secondary form of available data that can be applied on
course of business function for drawing various conclusion and making some useful
recommendations (Leeand Eckhardt, ., 2017).
LITERATURE REVIEW
Concept of Globalization
As per the point of view of vim tyar, (2017)it has been said that globalization refers to
a terminology where different types of business entity expand their functionality across the
world. In general term, globalization define as the connection of various parts of world which
results in the business expansion from one place to another in order to gain opportunity
available at the new marketplace. This is a method where companies perform their business
operations at international marketplace so that they can enhance their market share and
profitability. In addition to this, it has also been identified that by adopting globalization
method in an effective manner, sales margin of the company will be enhanced. According to
the current environment, it has been identified that globalization is a tool which helps in
performing business operations at international level in an appropriate and effective manner.
This will help large number of organizations in order to grow and get success at the market
area. Apart from this, it has also been analysed that by adopting this technique, management
team of the organization can effectively operate their activities at new marketplace which
leads towards the enhancement of profitability. Different authors have there own view point
where they says that globalization is an effective tool which assist a business entity in order
to expand their business functions at global market place so that they can grab ample number
of opportunities available at the market in an effective manner. This will also help them in
their growth and development at the competitive marketplace and beat the level of
competition.
Furthermore, it has also been said that globalization define as a tool commonly used
by management team of each and every business organization in the current business
environment so that they can effectively expand their business functions at the international
market. As a result, adopting globalization in an effective manner help a business entity in
order to increase their sales and profitability of the company. Therefore, it has concluded that
globalization is an effective method with the help of which business organization can
effectively do business expansion at new marketplace which leads towards the
accomplishment of organizational goals and objectives in an effective manner.

Advantages and benefits associated with the organisation adopting the process of
globalisation
According to the view point of Tejvan Pettinger, (2019), globalisation have many
advantages and benefits to an organisation. One of the major advantage is it develop the
opportunities for company to strengthen their market position and earn higher profits as well.
Due to globalisation, there is decline in global inequality that has a positive influence on the
productivity as well as efficiency of staff members prevailing at workplace. The company
have the benefit to enhance their revenue level which leads to increase in market share of an
organisation. Another benefit associated with the globalisation is access to new talent that
assist company to increased productivity in an effective and proper manner. Sometimes
company choose to do international expansion with an aim to attain competitive advantage at
marketplace (Levius, Safa, and Weeks, 2018). The company often have first-mover
advantage that allows to develop a string brand image at marketplace that leads to increase in
efficiency and profitability of an organisation.
Strategies that can be applied in Unilever for entering in such markets
On the basis of view point of (Brown, 2020), it has been analysed that there are
various types of strategies which need to be adopted by the management team of an
organization while entering into new marketplace. It is said that there are different types of
strategies which needs to be adopted by the management team of a business entity so that
they can attain their organizational goals and objectives of the company in an effective
manner. By implementing all the strategies related with globalization in an appropriate
manner, it has been said that managers will be to perform their functionality in new
marketplace effectively. It is said that managers need to adopt all these strategies and plans in
an appropriate manner so that they can perform all the operations in an effective manner
while expanding their business functions at international marketplace. In addition to this, it is
said that strategies need tobe formulated by the higher authorities after examining the whole
marketplace so that they can take effective decisions within given time frame. It can easily be
understood with an example that management team of Tesco decided to expand their business
functions at new marketplace and for this, they need to adopt various types of strategies such
as pricing strategy, marketing techniques and many more (Popple, 2018). In reference to

pricing policy, price penetration, management team needs to lower down their Price as
compared to other competitors company so that they can maintain their position at the
marketplace in an effective manner.
Apart from this, it is also very necessary for the higher authorities to identify the
strategies followed by rivalry companies so that they can modify their plans and policies
according to the requirements. This will help them in grabbing large number of customers
towards the company and increase their profitability in an effective manner. On the other
hand, another essential strategy is marketing techniques with the help of which company will
be able to create awareness about the products among customers. This is a technique where
both online and offline methods are adopted by the management team so that they can attract
large number of customers towards the company in an effective manner. Therefore, managers
need to adopt all these strategies and policies while expanding their business functions at
international marketplace. These plans and strategies helps an organisation in order to gain
competitive advantage at the market place and maintain long term sustainability within the
market area.
Research methodology
Research Philosophy
Research philosophy is a belief in which a investigator has to follow a complete
research in a more appropriate manner. There are majorly two types of research philosophy
that can be sued by a researcher (Rosskam, ., 2018). Such as it consist of positivism &
interpretivsim. In the present research report there is use of interpretivsim philosophy for the
purpose of collecting accurate data and with the help of various methods such as personal
interview, observation and generation of more positive outcomes, the overall research

philosophy consist of various research approaches, collecting data techniques such as
qualititative and quantitative data, various identified sources of collecting data etc.
Research Approach
There are mainly two major approaches that have been identified to be used by a researcher
that is deductive and inductive approach. These tow approaches are discussed below:
Inductive approach: It is a research approach in which the investigator has to develop a
detailed knowledge about the basic understands of a particular topic and then carries out
research in a more effective manner (Clandinin, Cave. and Berendonk, 2017). Addition to
this there are various methods that are used by researcher for purpose of enhancement of their
overall knowledge and skills related to some specific topics of a research.
Deductive research: It is a approach that is used based on past data and is used for purpose
of collection of data that is not based on the present information (Mohajan, 2018). The
present research report is done based in the collection of qualitative form of data and used for
completion of investigation in a more appropriate manner.
Research Strategy
It can be defined as action or a plan that can be used by researcher for the purpose of
implementation of activities that are being associated to carry out the research in a more
effective manner (Fletcher., 2017). Additionally, it is also assisting the researcher in
completion of the whole research in the provided time period.
Research method
There are majorly two types of research methodology that can be used in a research such as
qualitative and qualitative research. Qualitative research is based in the observation, images
and so, on n the other hand the quantitative form of research is based on collection of the
numerical or quantitative nature of the information for purpose of carrying on the research in
a more effective way (Bresler and Stake, ., 2017). In case of present research there is use of
quantitative form of research in this there is questionnaire as a method of collecting data that
has been applied by researcher for purpose of collecting he information related to a particular
topic or area of research.

Accessibility
The overall information that is provided in relation to a particular topic that has been selected
by the researcher is accessible to the researcher as the information provided by various
respondent have to be in such manner that positive outcomes can be collected and then this
outcomes can be further used for drawing right amount of conclusions.
Ethics
 Informed consent: It is a major issue that can be developed at the time of study is
being conducted or a research is taking place. According to these respondents posses
the complete right to understand the information that is provided by them will be kept
confidential or not (Basias,. and Pollalis, 2018). The researcher and others who are
involved in the collection of data have the right authority to provide a informed
consent related to this particular aspect.
 Respect for confidentiality and anonymity of the information provided: It is very
important for the researcher to make sure that the information provided is kept
confidential. Additionally the identity of the respondents also has to be kept
confidential so that they do not feel hesitant in providing the needed information by
researcher.
Sampling
It can be defined as the selection of number of respondents from a whole available
population. It is very helpful for a researcher in collecting the information and data related to
a particular topic and in a more effective manner. In case of present research there is use of
non-probabilistic sampling that can be used by the researcher so that interpretations can be
developed. Further random sampling is also a method that is applied as non-probabilistic
sampling (Snyder,., 2019). There is use of 40 respondents by the random sampling method
who are basically part of the overall workforce of tesco.
The questionnaire that has been developed has to be filled by the number of
respondents and according to their present level of knowledge they can use the
information.
In the present research report there are 40 respondents who are chosen by the
researcher for purpose of collecting the information.
Questionnaire

Q1. Do you have a basic idea related with the term globalisation?
a) Yes
b) No
Q2. Do posses knowledge that globalisation can be advantageous for organisation?
a) Yes
b) No
Q3. What can be some of the basic benefits that are associated with the concept of
Globalisation for tesco ?
a) Better opportunities of growth
b) helpful in development of Competitive advantage
c) Easy availability of all the required resources
d) All of the above
Q4. Do you posses a belief that globalisation may possess any negative impact on the
present practises of business For Tesco ?
a) Yes
b) No
Q5. What are some negative effects of the term Globalisation on Tesco?
a) present employees may get demotivated
b) occurrence of some Operational inefficiencies
c) No adverse impact
Q6. According to your view, what can be some of the challenges that can be faced while
entering in a emerging market?
a) Lack of some necessary resources
b) Loosing of cultural identity
c) Dominance
d) All of the above
Q7. What can be some of the most appropriate strategy that can be adopted by tesco
for purpose of entering in international market?
a) Human resource development
b) Institutional development
c) Both
Q8. Give some recommendations with which the company can improve their strategies
for entering into an emerging market efficiently........

Data analysis, presentation and discussion
Q1. Do you have a basic idea related with the term
globalisation?
Frequency
a) Yes 29
b) No 11
29
11
a) Yes
b) No
Interpretation: It can be said from the above graph that the basic meaning of the term
globalisation when this asked to 40 respondents. Out of 40, 29 respondents responded in a
positive manner and remaining 11 out of 40 respondents responded in a negative manner that
they do not posses any idea about the basic concept of the term Globalisation.
Q2. Do posses knowledge that globalisation can be
advantageous for organisation?
Frequency
a) Yes 29
b) No 11

29
11
a) Yes
b) No
Interpretation: From the above presented graph, when it was asked to respondents about the
advantages of globalisation 29 respondents felt that it can help in
Q3. What can be some of the basic benefits that are
associated with the concept of globalisation for tesco ?
Frequency
a) Better opportunities of growth 10
b) helpful in development of Competitive advantage 11
c) Easy availability of all the required resources 9
d) All of the above 10