This report delves into the impact of global economies on international markets, with a specific focus on Unilever. The introduction provides background on global economies and the company overview of Unilever, establishing the rationale for the study. The literature review explores the concept of the global economy, market entry strategies such as direct exporting, licensing, and direct investment, and the benefits and challenges faced by Unilever in the global market. It also investigates ways to overcome these challenges. The methodology section outlines the research approach, followed by a budget and conclusion. The report aims to determine the impact of global economies on international markets to achieve a competitive advantage, addressing research objectives and questions. The study highlights the importance of adapting to customer demands, understanding market environments, and developing cultural knowledge to enhance Unilever's performance. The report concludes by summarizing the key findings and recommendations for Unilever to succeed in the global market.
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