This report provides a comprehensive analysis of Apple's global marketing strategy. It begins with an explanation of globalization and the reasons driving organizations like Apple to expand globally, including market diversification, gaining geographic advantage, and risk diversification. The report then delves into Apple's internal and external environments, utilizing SWOT and PESTEL analyses to assess strengths, weaknesses, opportunities, threats, and the political, economic, social, technological, environmental, and legal factors influencing the company. It further examines the impact of globalization on marketing, emphasizing technological advancements, global communication, and enhanced capital mobility. Finally, the report discusses the competitive advantages Apple gains from globalization, highlighting the need for strategic innovation, supply chain optimization, and protection of intellectual property through patents and copyrights, referencing the legal challenges Apple has faced. The report concludes by emphasizing the importance of adapting to the dynamic market conditions created by globalization to maintain competitiveness.