Global Marketing Report: Crew Clothing's Expansion Strategy Analysis

This report provides a comprehensive analysis of global marketing strategies for Crew Clothing, a UK-based SME. It begins with an introduction to global marketing, emphasizing its importance for business expansion. The report then explores the development of the global marketing concept, supported by academic resources, and identifies opportunities for Crew Clothing in the international market. Task 2 delves into the Brazilian market, examining its background, political risks, trade barriers, and economic environment. It also evaluates the advantages and disadvantages of entering the Brazilian market for Crew Clothing. Task 3 focuses on the company's overview and analyzes internal and external factors influencing market entry modes. Finally, Task 4 evaluates franchising as a market entry method, including its advantages and disadvantages, and recommends it for Crew Clothing. The report concludes with a discussion of the benefits of franchising and references to relevant academic sources.

global
marketing

Table of Contents
INTRODUCTRION.........................................................................................................................3
TASK 1............................................................................................................................................3
Development of the Global marketing concept ........................................................................3
Discussion on the development of a global marketing concept with 3 academic resources ...3
Opportunities for Crew Clothing company from Global marketing ........................................4
TASK 2............................................................................................................................................4
Background of the Brazil ...........................................................................................................4
Political Risk For Crew clothing.................................................................................................4
Trade ,tariffs & non tariffs barrier between the UK and Brazil..................................................4
economic environment of the Brazil...........................................................................................5
Advantages and disadvantages for the Crew clothing in the Brazilian market...........................5
TASK 3............................................................................................................................................5
Company overview.....................................................................................................................5
Internal and external fractures which affect Market entry modes...............................................6
PART 4............................................................................................................................................6
Franchising .................................................................................................................................6
Market For fashion retailer.........................................................................................................7
With the help of 4 academic sources to evaluate advantages and disadvantages of using
franchise method.........................................................................................................................7
Benefits Of the Franchising business..........................................................................................8
CONCLUSION ...........................................................................................................................8
REFERANCESS ...........................................................................................................................9
The Pros and Cons of Franchising Your Business.........................................................................10

INTRODUCTRION
Global marketing is an process to implement strategies of to company to the other
country market so they can adopt the marketing conditions of the other country. Global
marketing help to expand business and company can increase their growth more then the
domestic. In a international market there are more opportunities as compare to the domestic
market. This report will take Crew Clothing SME company to study on Global marketing. And
this report will cover 4 task ,in a first task this report will explain the development of the global
marketing concept , task 2 review of merging BRIC market ,task 3 this report will explain the
factors of global entry and in the task 4 report will analyze franchise of the company.
TASK 1
Development of the Global marketing concept
Global marketing simply means company do marketing in the target market throughout
the global and and this is imperative for the all kind of business (Al‐Khatib And et.al ., 2016). In
a international business language always come's into the companies path because every country
have different language and different culture, because of the communication accordingly this all
take is to know about language of that place or country
Online professional language transaction service agencies helping companies to flourish
their business to globally (De Mooij., 2018). They are helping companies for the better
communication so companies marketers can do proper marketing in the other countries
Discussion on the development of a global marketing concept with 3 academic resources
According to the (International Marketing vs Global Marketing. 2019) in the global
marketing companies can increase their business more then the domestic marketing they can get
better results and new customers. Opportunities are more in the global market as compere to the
domestic market.
As per the (Global marketing concept. 2009) global marketing refers to the situation in
which company opens a subsidiary in any other country and they take permit of the subsidiary
after the analyzes of that region and pay considerations to the local customer such as
lifestyle habits , religions Etc.
according to the (International Marketing vs Global Marketing. 2019) UK companies
engage to the global marketing for many reasons, one of he most attractive reason is to increase
profitability and opportunities in the international market.

Opportunities for Crew Clothing company from Global marketing
Crew clothing is SME company from the United kingdom and recently they are selling
their product on the domestic market of the UK (De Mooij., 2019). If they will do marketing in
the global level then they can increase their profitability and show their presence on the global
level. They have to find proper market and proper market entry strategies so they can do
marketing on the international level. It will be beneficial for them because international market
have more potential market as companies to the domestic market. They will get more customers
and if they are expanding marketing the global level then it will also help them to expand their
business more then the domestic market. There are many other brand who have make their name
by expanding their business on the global level. Crew clothing have more opportunities on the
global level and they can make better strategies to expand their business on the global level.
TASK 2
Background of the Brazil
Brazil is 5th largest country in all around the world In terms of area and the population
and also largest in the south America and Latin America Region and this country is known as
Federative republic of the Brazil (Gillespie., 2015). Population of this country is 200 Million and
Brazil on the 7th rank in the largest economy in the worldwide and this country is an home of
natural resources , wildlife and natural environment this will be beneficial for Crew clothing to
expand their business in the Brazil because they can get quality row material in less price.
Political Risk For Crew clothing
One of the major issue in the Brazil is corruption. Government and leaders are corrupted
and if any small size company want to open their business in the Brazil then they have to pay to
the government officers. It will be major risk for the Crew clothing company if they will enter
in the Brazil market they have to make payment to the officials,m government representatives.
This can affect the probability of the crew clothing company because they will open their
business for the first time in the international market.
Trade ,tariffs & non tariffs barrier between the UK and Brazil
Trade and tariffs brrior in UK
In the united Kingdom there are no significance trade or any investment barriers and
there are no restrictions on the momentum of capital or representation of the profit . There are
some barriers which is all attribution to the UK implementation of UE regulation and direction.

Trade tariffs barrier in the Brazil
fast years , most the the Brazil's non tariff barriers to the trade which for more tears were
the hallmark of the Brazil's restrictive regime (Keegan., 2017). Import duties in 50% in the
1980s to the 14.2 % and maximum of the 35%.
Brazil has low trade , non tariffs and tariffs barriers as compeir to the united kingdom It
will be better if Crew clothing company will do trade with Brazil
economic environment of the Brazil
Brazil come 8th on the list of largest economy in the world, in the 2002 to 2013 they take
strong growth in the economy but in the 2015 Brazil entered into the worst economic condition
in his history. GDP rate decreases to - 3.8 5 and in the 2016 -3.6%. GDP of the country fall
down because of the drop in the commodity price and investment and suppression . They take
pro9grassion in the 2018 with the 1%. and in this year they confirmed the rebound and the GTP
drop 1 % to 1.4 , in the 2019 they reach growth rate of the 2.4 % .
Advantages and disadvantages for the Crew clothing in the Brazilian market
There are some disadvantages and advantages for the Crew clothing company in the
Brazilian market (Quelch., 2017). Their is to much corruption the Brazil country and they have
to gave payment to the government and government officers if Crew clothing company want's to
enter in the Brazilian market. In the Brazilian county labor cost is very low and company can get
labor in chip price. Company do not have to recruit labor from the other country because they
will get labor ion very low price.
TASK 3
Company overview
Crew clothing company is retailer company in the united kingdom and this company was
founded in 1993 by Louise Barnes Alistair Parker -swift they are specialist in the casual
wear , accessories for woman and man , shoes . This company i89s selling their product
through the mail order and they are having shopping stores in UK (Al‐Khatib And et.al ., 2016).
This company is inspired by the being British and influenced by the British sporting ,casual
wears and yachting tradition . One of the first sore was op0end in the London on new York road.
They are small company but with time they are expanding their business to all over the UK.
They are havi8ng better opportunities in the global mar4ket because of increasing demand in the
casual clothing most of the people around the world like to wear casual cloths. This company's

product are unique and design are better then most of the companies. They can expand their
business on the global level. They are famous in the UK for making casual cloth and they are
also using quality material for making clothes.
Internal and external fractures which affect Market entry modes
External Factors
Market size
Market size is one of the important factors which Crew company should keep in their
mind during the selection of the market entry mode (De Mooij., 2018). Countries who have
large market ion the size justify the entry6 modes with huge amount of the investment.
Market Growth
Most of the lar4ge size m markets like Japan, Europe Etc have more less reached a point
of saturation for the customers goods . That's why growth in those countries is showing
declining trends they have to choose market where they can get better growth.
Internal factors
Objectives of the company
Companies operational in internal markets with small-scale aspirations generally enter
international markets as a result of a reactive formulation to Global marketing opportunities.
Arability of the company's resources
If crew clothing company wanted to enter in the international market then they have to
see their financial conditions and their available resources because in the international market
they will sale their product on the large quantity so they have to make more product and they will
need more resources as compare to the domestic market , it means they have to spent money on
the resources and before entering in the global market they have to arrange enough resources
Steenkamp., 2017). If they are not having proper resources then they should use partisanship
market entry mode because with this entry mode they will have more investment and resources
to enter in international market.
PART 4
Franchising
Crew clothing company will choose Franchising market entry method because this is one
of the most famous method and this will give better reach and growth to this company. In a
franchising method Crew clothing company will give their rights to businessman from the

another country. They will use same name and they will make same product which Crew
clothing company used to make , only the difference is that the franchisee company have to
give share from the profit. This will increase the reputation of the company in the global level
and they will make new customer in the international level (Steenkamp., 2017). There are many
companies in the world who use this market entry method and now they are one of the famous
brand in all over the world. This method will directly affect on the companies probability and
they will earn more profit then the domestic market.
Market For fashion retailer
Casual Clothing Market
Crew clothing are specialist in casual clothing so this company should franchise their
company in the Casual clothing market. This can help them to get better profit according to the
demand of the market.
Footwear Market
With the casual clothing, Crew clothing also make footwear for man and woman.
Company can try on this market as well.
With the help of 4 academic sources to evalute advantages and disadvantages of using franchise
method
Advantages
 Crew clothing can get high success rate from the and the Franchise company because
they can increase their growth through the Franchise method (GREEN and WARREN.,
2019).
 They can grow business more then domestic market
 profitability of the company will increase
 they will show their presence in the international market and they will make new
customers
Disadvantages
 It can take lot of time and investment
 they have to provide financial help to the other franchise company if needed
 they have to give training and make them understand the whole process of the company.

Benefits Of the Franchising business
Franchise company will do advertisement for the franchiser company so Crew clothing
company can save money in the advertisement company will get support from the other
Franchise company this will motivate employees of the company and they will work more
effective to achieve objectives of the company this will make them success in their business
(Skarmeas and et.al., 2018). Crew clothing can help to unemployed people by giving them a
employment. This will increase their reputation in the market and they will gain customer
loyalty.
CONCLUSION
As per the above report has been analyzed the development of global marking and this
report also discussed about development of global marketing by using the resources from
research. This report has been analyzed the opportunities crew clothing company have on
international marketing, this all has been cover in the part 1 and in the part 2 provide
background of the company, political risk ,economic environment of Brazil and surmised the
advantages and disadvantages of the company in the chosen market. Task 3 properly explain
internal and external factors in the end report has been discus about franchise market entry.

REFERANCESS
Books and journal
Al‐Khatib, J. A. And et.al ., 2016. The ethical profile of global marketing negotiators. Business
Ethics: A European Review.25(2). pp.172-186.
De Mooij, M., 2018. Global marketing and advertising: Understanding cultural paradoxes.
SAGE Publications Limited.
De Mooij, M., 2019. Consumer behavior and culture: Consequences for global marketing and
advertising. SAGE Publications Limited.
Gillespie, K., 2015. Global marketing. Routledge.
GREEN, M. C. K. and WARREN, J., 2019. GLOBAL MARKETING. Pearson.
Keegan, W.J., 2017. Global marketing management. Pearson India.
Marketing, G., 2015. International Marketing. Social Cognition.26(2). pp.248-258.
Quelch, J. A., 2017. Global marketing management: a casebook.
Skarmeas, D. and et.al., 2018, July. ON RELATIONSHIP VALUE IN INTERNATIONAL
MARKETING CHANNELS. In 2018 Global Marketing Conference at Tokyo (pp. 1330-
1330).
Steenkamp, J. B., 2017. Global Marketing Mix Decisions: Global Integration, Not
Standardization. In Global Brand Strategy (pp. 75-109). Palgrave Macmillan, London.
Online
International Marketing vs Global Marketing. 2019. Online available through:
<https://www.educba.com/international-vs-global-marketing/>.
Global marketing concept. 2009. available Through : <https://www.citeman.com/7601-global-
marketing-concept-2.html>.

https://www.educba.com/international-vs-global-marketing/
https://courses.lumenlearning.com/boundless-marketing/chapter/introduction-to-global-
marketing/