Globalization's Impact on British Telecom's Marketing Function

This report investigates the positive economic, cultural, and ethical impacts of globalization on the marketing function, using British Telecom (BT) as a case study. It begins with an introduction to globalization and its various impacts, particularly on marketing. The report outlines the aims and objectives, followed by a detailed project management plan encompassing cost, quality, resources, communication, and risk assessments. A work breakdown structure and Gantt chart are presented to illustrate project timelines and task management. The research methodology, employing an interpretivism research philosophy, is explained, covering research design and data collection methods. The report includes data analysis, recommendations for improving BT's performance in a globalized market, and a reflection on the research process, concluding with references and appendices. The study aims to provide a comprehensive analysis of how globalization affects BT's marketing strategies and offers practical insights for the company.

UNIT 6

Table of Contents
TOPIC: ............................................................................................................................................3
ACTIVITY 1 ...................................................................................................................................3
P 1 Aims and Objectives .......................................................................................................3
P 2 Project management plan ................................................................................................4
P 3 Work breakdown structure and Gantt chart ....................................................................6
Gantt chart: ......................................................................................................................................7
P 4 Research Methodology ....................................................................................................8
ACTIVITY 3 .................................................................................................................................13
P5 Data analysis...................................................................................................................13
P6 Recommendation.............................................................................................................22
P7 Reflection........................................................................................................................23
CONCLUSION..............................................................................................................................24
REFERENCES..............................................................................................................................25
Appendix........................................................................................................................................27

TOPIC:
“To examine the positive economic, cultural and ethical impact of globalization on
marketing function- A study on British Telecoms.”
ACTIVITY 1
P 1 Aims and Objectives
Background of Study
Globalization is distributed of goods, technology, information and jobs across
international boundaries and cultures, it describes mutuality of country around the globe
supported through free trade in economic terms. It can increase standards of living in poor and
leas developed nations through giving job chances, improvement and improving access of
products and facilities. Globalization is social, cultural, economical, political and ethical aspects
in the nation (Baylis, Smith and Owens, eds., 2017). These kinds of aspects influence on
different functions like marketing, operation, human resources and accounting of business.
Globalization leads to larger communication between many population in relation to social
impact on marketing activities of business. It stand for exchange of thoughts, values and
expression between cultures in relation to cultural impact on marketing functions of company.
Globalization has changed attention to intergovernmental companies like World Trade
Organization by this way it impacts politically on marketing functions of company. It is define
the growing interdependence of economies, culture, populations of world. It is brought about
through cross-border trade in products and facilities, tech, flow of investment, people and data
(Crane and Matten, 2016). The broad range impacts on globalization are difficult and politically
charged. Its benefits on overall society as with leading technological advances. The relative
costs and benefits can setting mode for improving difficulties while sustaining the broad pay-
offs.
Globalization allow developing nations to catch up to industrialised countries through
raised manufacturing, diversification, economic growth and development in living of standards.
In order to that outsourcing by firms brings jobs and technology to evolving nations. It has
advanced social judicature on global scale which its has directed attention on human rights
international level. In addition to that, globalization aid to increase sales and profits as well as
market share of companies in the industry in which they operate. It has raised the competitive

advantages and productivity of company. Also, it improve the performance and culture of firm in
the industry.
The present study is based on British Telecom. It is the British multinational holding
organization in the United Kingdom. It has operations in across 180 nations. Also, it is biggest
provider of fixed line, broadband and mobile services in the United Kingdom. Company controls
number of big subsidiaries. BT global services division and BT consumer in great Britain to
across the 18 million consumers. BT consumer divisions suppliers telephony, broadband and
subscription television facilities. The majority of their business and assets are held by its entirely
operated subsidiaries British Telecommunications plc.
Aims:
“To examine the positive economic, cultural and ethical impact of globalization on
marketing function- A study on British Telecoms.”
Objectives:
 To determine the concept of globalization.
 To analysis the positive ethical benefits on growth of British Telecom at the global level.
 To examine the importance of globalization in the marketing functions of British
Telecom.
 To recommend the strategies that can help for improving overall performance of British
Telecom.
P 2 Project management plan
Project management plan is formal, approved document which determine ways of project
is executed, displayed and controlled. It can be summary or detailed document and can involve
baseline, accessory management plans and other planning documents. There are many elements
of project management plan involves standard of scope, cost and schedule, quality,
communication, risk and resources (Lambregts, Beerepoot and Kloosterman, eds., 2015).
Effective create project management plan will aid to accomplish the aims and objectives of
research that is positive economic, cultural and ethical impact of globalization on marketing
function of business. Here are elements defines below that are utilised to make project
management plan:
Cost: It is the leading work of the investigator that scholar have to set the cost or plan the
budgeted cost in which research is completed. Therefore, appropriate management of costing is

required, so that all the actions of study carried in effective mode. In conducting this present
study, £10000 is needed for accomplishing aims and objectives by performing all the activities
because globalization is very wider theme and investigator has to research all the narrow view,
so that outcome obtained will be authentic (Martín‐Dávila and et.al., 2018). In order to that,
project manager needs to determine the all the costs like technology, marketing, labour and so
on. This can aid to accomplish the aims and objectives of research that is positive economic,
cultural and ethical impact of globalization on marketing function of business.
Quality: It is the also very essential to achieve the aims and objectives as well as to
resolve the issues in the study. All the info or facts that are gathered through the investigator can
have reliability and believability. Investigator can assure that from collecting information to
interpretation for that quality must be maintain (Rashid, 2018). Therefore, project manager will
assure the utilisation of appropriate quality of resources for accomplishing the aims and
objectives of study that is positive economic, cultural and ethical impact of globalization on
marketing function of business. This can aid to complete the project according to timeline.
Resources: Adequate resources are needed to conduct the whole study in effective
manner. If investigator dose not have capable resources than quality of research will be
influenced. It is the very essential which needed resources can be collected. Resources involves
laptop, storage devices and stationery items (Cunningham and Ferrell, 2015). Effective and
appropriate resource will be utilised which can aid to accomplish the aims and objectives of
study that is positive economic, cultural and ethical impact of globalization on marketing
function of business. This can aid to complete the project according to timeline.
Communication: It is the keystone when it comes to conduct any study on any topic.
There can be effective interaction among the operation of business and all the actions related to
the aims of globalization. Investigator will utilise emails circular are chosen for impressive
interaction. Thus, project manager needs to focus on effective interaction between workers or
staff which are involved in this project or research (Rinallo, Bathelt and Golfetto, 2017). This
can aid to accomplish the aims and objectives of research that is positive economic, cultural and
ethical impact of globalization on marketing function of business. This can aid to complete the
project according to timeline.
Risk: In relation to conduct the study effectively, it is the very essential that there can be
appropriate measurement of risk which will aid the company and researcher to maintain the

useful of research of the study. There are many risks like theft of data, security of issues etc.
Therefore, it is very essential which investigator can ensure and mitigate the risk through making
appropriate plan and management (Gachoka, 2015). Therefore, project manager needs to ensure
that all the risks will be effectively and appropriately assessed by creating the risk registers. This
can aid to accomplish the aims and objectives of research that is positive economic, cultural and
ethical impact of globalization on marketing function of business.
Risk Description Likelihood of risk occurring Impact if risk occur
Financial Risk Medium High
Technical Risk Low High
Human Resource Risk Low Medium
P 3 Work breakdown structure and Gantt chart
Work Breakdown Structure:
It is dividing difficult projects or tasks to simpler and manageable activities is the
procedure determined as work break down structure. The project managers utilise method for
simplifying in project execution. There are many causes for making WBS in relation to accurate
and readable project company, indicates the project milestones and control points (Martín‐Dávila
and et.al., 2018). This can aid to complete the each and every activity of project on set up
deadline. Through this, project manager easily and effectively accomplish the aims and
objectives of research.
Task
Mode Task Name Duration Start Finish Predece
ssors
Auto
Scheduled Identification of market 8 days Mon 03-12-
18
Wed 12-12-
18
Auto
Scheduled Selection of market 9 days Thu 13-12-18 Tue 25-12-18 1
Auto
Scheduled conducting market research 9 days Wed 26-12-
18
Mon 07-01-
19 2,1
Auto
Scheduled
formulating of goals and
objectives 7 days Wed 26-12-
18 Thu 03-01-19 2
Auto identification of audience in new 4 days Tue 08-01-19 Fri 11-01-19 3,4

Scheduled market
Auto
Scheduled creating marketing plan 6 days Tue 08-01-19 Tue 15-01-19 3
Auto
Scheduled implementing of marketing plan 10 days Wed 16-01-
19 Tue 29-01-19 5,6
Auto
Scheduled testing of product 8 days Wed 30-01-
19 Fri 08-02-19 7
Auto
Scheduled
final launch of product in
market 5 days Mon 11-02-
19 Fri 15-02-19 8
Gantt chart:
It is the kind of bar chart which example project programme. This chart lists activities to
be acted on the vertical axis and time intervals on horizontal axis. The dimension of horizontal
bars in the graph displays the duration of each activity. This can aid to identify the completing
the each and every activity on fixed deadline (Lambregts, Beerepoot and Kloosterman, eds.,
2015). Also, this can aid to plan, coordinate and track particular activities in project. Through
this, project manager easily and effectively accomplish the aims and objectives of research.

Illustration 1: Gantt Chart

Illustration 2: WBS
P 4 Research Methodology

RESEARCH METHODOLOGY-
Research methodology refers to the detail process of gathering data and information that will
help the business in taking the decisions of the business in effective manner. Research
methodology involves the use of various techniques for conducting the research, conducting
survey and interview etc(Pitard, 2019). The data may include current as well as past data.
RESEARCH PHILOSOPHY-
Research philosophy refers to the ways in which the information will be collected for developing
the knowledge of the phenomena. Research philosophy also involves the various types of process
in which data will be collected in respect of the situation that is happening. The choice of a
particular research philosophy is affected by the implication of the philosophy in practical
manner.
There are various types of Research philosophies that can be used for gathering data
related with a phenomenon. Such as Pragmatism, under this type of philosophy it is considered
that, any of the concepts are correct only when they support the action. There are different ways
of analysing a particular situation a particular point of view cannot provides the complete
understanding of the situation. Another type of Research Philosophy is Interpretivism, it says
that, human factor should be considered while conducting research. Various social constructions
such as language, meanings and consciousness helps to analyse the reality. Realism Research
Philosophy, it considers the scientific method for developing the knowledge. Positivism
Research philosophy, the knowledge can be developed with the help of observation through the
senses. In this the researcher plays a limited role in collecting and interpreting the data. The
study will be quantifiable.
The researcher chooses Interpretivism Research Philosophy for gathering data in order to achieve
the aim and objectives To examine the positive economic, cultural and ethical impact of
globalization on marketing function and HR function of research in more precise manner.
RESEARCH DESIGN-
Research design is an overall plan that involves the methods and strategies related with
collecting and evaluating the data for answering the various questions of research. Research
design involves choosing a particular method for gathering the data as well as to analyse the data
that has been collected. Research design defines the type of research study like descriptive,

experimental etc. It also defines the sub-type of the research, the assumptions taken by the
researcher, variables and experimental design etc.
Research design is of two types such as Exploratory research, it is related with exploring
and evaluating a particular aspect of the area of research. It does not aims to provide complete
solution for the research questions. The purpose is to develop views in respect of a particular
situation. There is no particular procedure for collecting data(Taylor, Bogdan, R. and DeVault,
2015). Conclusive research, the requirement of the data is clearly defined by the researcher. It is
very helpful in developing the solution for effective decision-making. It mainly involves the use
of quantitative methods for gathering and analysing the data. The process of conducting the
research is properly structured and formal in nature. The output of Conclusive Research helps in
effective decision-making. The analysis of data is qualitative in nature.
The researcher chooses descriptive research for collecting the data so that, researcher will
achieve the aim and objective that is to examine the positive economic, cultural and ethical
impact of globalization on marketing function and HR function of research in more effective
manner.
RESEARCH APPROACH-
Research approach is an overall plan that consists of the assumptions that are being taken for
using the method of gathering, evaluating and interpreting the data. The choice of research
approach depends upon the nature of the problem. Deductive Approach, related with
constructing hypothesis on the basis of theory after this, researcher will develop the strategy for
conducting research to test the hypothesis that whether the assumptions are right or
wrong(Kumar, 2019). Inductive approach, starts with the theory and process of observation that
involves the process of searching the pattern from explanations and observation. It does ot
involve any type of hypothesis or theories.
The approach helps to measure research concepts in quantitative way. The approach is related
with deriving conclusions from the propositions. Inductive Approach starts with various theories
and observations of researcher and then the process of conducting the research is developed.
Abductive Approach, the researcher will make efforts for choosing best alternative from various
available alternatives for explaining the surprising facts.

Qualitative research approach refers to the method that helps to understand the phenomenon
which is derived from the data. The approach requires careful observation and the experience of
observation during the process of collecting data.
The researcher chooses deductive and inductive research approach for collecting data for precise
understanding of the aims and objective to examine the positive economic, cultural and ethical
impact of globalization on marketing function and HR function of research in more effective
manner.
DATA COLLECTION-
Data collection is a process of gathering information from various sources to find out the
solutions for research problem, for testing the assumptions made by the researcher and to
evaluate the results of the research. There are two different types of methods for gathering data.
Primary data, the data collected by the researcher for the first time. For gathering primary data
researcher can use different methods. Such as Quantitative methods that are based on figures.
Quantitative methods involves questionnaire that involves close ended questions , method of
regression and correlation, mode, median and mean. The findings of the research can be
compared in easy way(Pramanik, Mondal, S.C. and Haldar, 2019).
Researcher can also use qualitative methods can be used for collecting primary data. It does not
involves qualitative figures. Non- quantifiable elements such as feelings, words etc are used in
qualitative research method. There are various ways of collecting data in qualitative research
method such as conducting interview, observation, interaction in focus group, conducting case
study etc.
The choice of using the method for collecting data will depend upon the aims and objectives of
conducting research. Secondary data that is published in different magazines, books, online
portals etc. Researched is responsible for applying proper criteria while selecting secondary data
to improve the reliability and validity of the research.
The researcher chooses primary and secondary methods for collecting data so that relevant
conclusions can be drawn to achieve the aims and objective to examine the positive economic,
cultural and ethical impact of globalization on marketing function and HR function of research in
more effective manner.
DATA ANALYSIS-

It is a process of using various techniques to illustrate and evaluate the data. It helps to ensure the
relevancy and correctness of the findings of the research. Researcher can use two ways of
analysing the data that are qualitative and quantitative data analysis. Quantitative data analysis, it
involves analysing and evaluating the quantitative data to determine the rationale for the findings
of the research. In case of qualitative research that is conducted with the help of interview,
experiments etc the data will be analysed by determining the common patterns and analyse them
to achieve the objectives and aims behind conducting the research activity. The comparison of
the findings of research with the literature review is very important in case of quantitative as well
as qualitative research. Thematic analysis is one of the most common method of qualitative data
analysis under research(Young, 2016).
The researcher chooses Thematic analysis under Qualitative data analysis method for attaining
the aims and objective to examine the positive economic, cultural and ethical impact of
globalization on marketing function and HR function of research in more effective manner
because thematic analysis involves various themes that are helpful for understanding a particular
phenomenon and these themes are related with particular research question. Thematic Analysis
under qualitative data analysis method helps in finding precise conclusions of the research
activity with the help of questionnaire.
SAMPLING- Sampling refers to the method of selecting a sample from large population. While
selecting a sample the researcher should ensure that sample will represent the characteristics of
whole population. There are various advantages of the sampling such as there is no need to
measure the whole population and it also helps to collect the data at low cost.
There are two types of sampling probability sampling and non-probability sampling. Under
Probability Sampling, each of the member in the population has a certain chance of selecting
under the study. There are various stages in probability sampling such as determining the size of
sample, choosing a proper technique of determining the size of the sample, examining whether
the sample is representing the characteristics of the population. Another method of sampling is
non-probability sampling, all the members of the population does not have a chance of selecting
in the sample(Hillson, 2017). This is opposite of probability sampling.
There are various benefits of non-probability sampling such as it does not involve high cost, it is
highly effective method etc. Simple Random Sampling is one of the most common method of
probability sampling. In case of Simple random sampling, each and every member of the

population has an equal chance of getting selected in the sample. The method helps in removing
the biasses from the procedure of selecting the sample.
The Researcher chooses Simple Random Sampling for choosing the sample from whole
population for the purpose of research activity. The method of choosing the sample is very easy.
The researcher chooses the sample of 20 senior managers of British Telecommunications, UK
for conducting the research activity in effective manner. So that, the aims and objective to
examine the positive economic, cultural and ethical impact of globalization on marketing
function and HR function of research in more effective manner can be achieve in conscise
manner.
ACTIVITY 3
P5 Data analysis
RESULTS AND FINDINGS
Theme 1: Innovation is the positive impact of the globalisation on business
Trade Opportunities 2
Economic Development 6
Innovation 10
Increased Competition 2

Interpretation: As per the illustration, it can be seen that out of 20 managers, 10 of them
finds innovation as one of the major positive impact on the globalisation and on the business of
British Telecom. Globalisation has allowed the company to serve more customers on large scale
and has made the company to constantly innovate new products and services. This has allowed
new development to take place and has made the company to achieve new growth. Also, British
Telecom has seen to be achieving better growth and development from its practices of
innovation. It is recommended to the organisation in order to gain a better marketing advantage
its should observe its competitors and develop its products and services accordingly. Along with
it, the organisation should keep a track of its activities on growth and development of its own and
how it should maintain this by regularly maintaining its market advantage practices.
Trade Opportunities
Economic Development
Innovation
Increased Competition
0
1
2
3
4
5
6
7
8
9
10
2
6
10
2

Theme 2: Lower cost on consumption are the economic impact on the accounting activities
of British Telecom
Lower cost of consumption 15
Difficulties in managing prices 3
Difficulty managing price fluctuations 2
Interpretation: As per the above interpretation, it can be seen that British Telecom has
seen lower cost of consumption as the economic impact on its accounting activities. Out of 20
people, 15 says that lower cost of consumption is the main factor faced by the organisation. It is
because, at times when the economy is seen to be flourishing. The organisation tends to observe
the lower cost of consumption in its sold products and services. At times when the organisation
sees that it products and services are being sold in low prices in the market, it allows the
organisation to achieve good profitability. It is because when the economy of the country is in
good condition it makes it easy for the organisation to manage its products and services. The
15
3
2
Lower cost of consumption
Difficulties in managing prices
Difficulty managing price
fluctuations

organisation makes use of this opportunity and markets and advertises itself on large scale and
gains better competitive advantage and achieves set growth.
Theme 3: Increase in responsibility of the employees is the positive ethical impact on the
marketing activities of British Telecom
Increase in responsibility of the employees 16
Customer orientation towards the products because of its high-selling factor 2
Increase in understanding of the employees in marketing practices 2
Interpretation: It is important for the organisation to have employees which are
responsible and skilled. The marketing department requires such employees on large scale. As
per the above illustration, it can be seen that increase in responsibility of the employees is the
major positive ethical impact which the organisation has seen on its marketing activities. The
employees of the organisation has observed more responsibility because of the increase in the
activities of globalisation on the organisation. It is making the organisation achieve better growth
and development and its leading it towards better development. It is one of the most important
Increase in responsibility of the employees
Customer orientation towards the products because of its high-selling factor
Increase in understanding of the employees in marketing practices
0 2 4 6 8 10121416
Column B

requirements of the organisation that its employees work at their complete potential and helps it
achieve set goals and objectives. It enables the organisation to ensure that its activities are safe
and it is moving towards and are making it to reach new personal growth and development.
Theme 4: Rise in the income level is the social-cultural impact of globalization on the
Human Resource employees of British Telecom
Increase in standard on living of the marketing employees 2
Better provision of training and education to the employees 3
Rise in the income level of the employees 15
Interpretation: As per the above illustration, it can be seen that the employees of the
organisation also sees and observes the social-cultural impacts of globalisation. They are the
ones which tends to make the organisation achieve set growth and development and it is the
responsibility of the organisation to provide them with effective salaries. A rise in income level
2
3
15
Increase in standard on living
of the marketing employees
Better provision of training and
education to the employees
Rise in the income level of the
employees

of the employees is the positive social-cultural impact of the globalisation which the employees
of the organisation has seen. It is keeping the employees of the organisation satisfied and is
making them achieve required development and growth. The employees of the organisation are
satisfied and they are helping it to reach new growth and development. It is one of the most
important aspect that the employees of the organisation are satisfied and growth-oriented. This
makes the organisation focused towards it goals and objectives.
Theme 5: Yes, globalisation has brought forth productivity in the human resource
employees of British Telecom
Yes 13
No 3
Maybe 4
Yes
Yes
Maybe
0 2 4 6 8 10 12 14
13
3
4
Column B

Interpretation: As per the above illustration, it can be seen that globalisation has brought
forth productivity to the employees of the organisation. It is important for the organisation to
have employees which are productive and are making its reach to its set goals and objectives.
Theme 6: Yes, globalisation has provided more opportunities to the organisation in order
to increase its ethical standards
Yes 12
No 6
Maybe 2
Interpretation: From the above illustration , it can be seen that globalization has
provided more opportunities to the organisation in order in increase its ethical standard. As it is
very important organisation to increase its ethical standards so to work in smooth manner. Out of
20 manager 12 states to yes as globalisation has provided more opportunities in order to increase
its ethical standards.
12
6
2
Yes
No
Maybe

Theme 7: Language Barrier is the biggest cultural challenge the organisation is facing
while expanding itself into new markets
Language Barrier 13
Selling of services to people of different ethnicities 6
Constant changes in the needs and demands of the people 1
Interpretation: From the above illustration , out of 20 managers 13 states that language
barrier is the biggest cultural challenges the organisation is facing while expanding itself into
new markets. As language plays an important role as setting the business in new country the
language plays an important role. While out of 20 managers 6 consider that selling of services to
people of different ethnicities. And only one manager consider constant changes in the needs and
demands of the people is the biggest cultural challenges the organisation faces.
Theme 8: Developing new strategies are the effort made by British Telecom in order to
deal with the challenges faced by globalisation
Increase in manpower 3
13
6
1
Language Barrier
Language Barrier
Constant changes in the needs
and demands of the people

Developing new strategies 12
Making changes in present products and services 5
Interpretation: From the above illustration , out of 20 manager 12 manager state that
developing new strategies are the efforts made by the British Telecom in order to deal with the
challenges faced by globalisation. As it is very important to develop the new strategies in the
business in order to get competitive advantages. While 5 managers states that making changes in
present products and services are the efforts made by the British Telecom to deal with the
challenges faced by the globalization. And only 3 managers consider the efforts that is increase
in manpower.
Ethical consideration
It is consider to be the most important part of the research that the researchers has to be
taken care in order to conduct the research in effective manner. As there are many points which
need to be consider. As in this the researcher should not be subjective to harm the research
participate in any which way. It is very important for the researcher to respect the culture and
dignity of the participate. And also there should be full consent of the participate while
3
12
5
Increase in manpower
Developing new strategies
Making changes in present
products and services

participating in the research. The researcher must ensure the protection of the privacy of research
participates. And also there should be adequate level of confidentiality must be present in the
research. Also there must be honesty and transparency between the participate and the
researchers while conducting the research. And also there must be effective communication and
easy to understand. And there should not be misleading information present in the research as
well as representation of primary data findings in a biased way must be avoided. And also any
deceptive about the aims and objective of the research report must be avoided. As conducting the
research in the ethical manner help the researcher to a large extent. Also association in any forms
, source of funding and possible conflicts of interest have to be declare in the systematic manner.
And also the researcher avoid using offensive , discriminatory languages while formulation of
question and interview.
P6 Recommendation
It has been seen that the organisation British Telecom is making use of globalisation
effectively and is reaching to new doors along with constantly expanding its product market. It is
helping the organisation to gain better profitability and have a better competitive advantage. In
order to deal with the negative impacts of the globalisation, it is recommended to the
organisation to set a team which can forecast the needs and requirements of the organisation in
the upcoming future. Forecasting its needs and requirements have advantages including gaining
an understanding of the organisational needs and identifying the resources it is going to require
in order to fulfil those needs (Pritchard, Beauchamp and Vadgama, 2017). It can help the
organisation to enhance its personal development and ensure that it is not facing any issues
regarding market growth and competitive advantage. Similarly, globalisation tends to make
British Telecom face large competition. It is because competition is one of the main aspect faced
by the organisation while being a part of the globalisation. British Telecom is a telecom operator
and there are a variety of telecom operators worldwide which are both successful and provides
better services than British Telecom. This makes the organisation hard to make use of
globalisation and achieve better market advantage.
In order to deal with such competition, it is recommended to the organisation to find out
the competitors and look what kind of services they provide to their customers. Also, it is
important to identify in what manner the services provided by them differ by the services
provided by British Telecom (Summanen and Pollitt, 2018). From identification of these factors,

the organisation can implement required strategies and ensure that better competitive advantage
is being gained by them. A better competitive advantage would lead the organisation towards
success and set growth. Along with it, it is also recommended to the organisation to develop its
products and services as per the needs and requirements of the global consumers. Developing
such products and services would lead the organisation towards better understanding of the
global markets and in what manner it can easily serve them. This can help the organisation to
ensure that appropriate growth and development is taking place and its global customers are
satisfied. Along with it, it is important for the organisation to enhance its products and services
as per the needs and requirement of the global consumer needs. In order to serve them well, it is
important for the organisation to understand what are their needs and wants. To do this, it is
recommended that the organisation makes use effective technologies and customer
understandings and ensure that set growth and development is taking place. British Telecom in
order to understand the customer wants should make use of Customer Management System or
CMS. The software is one of the most effective software to understand the needs and
requirements of the customers. It can enhance its personal growth and development and would
ensure that the customers needs and requirements are being identified.
P7 Reflection.
The present research has allowed me to learn about the globalisation and its impacts on
the operations and functions of British Telecommunications. I found out that the company is one
of the most effective companies in the global environment and is constantly reaching new growth
and development from its expansion practices. While I was starting my research, I prepared the
required aims and objectives. During the preparation of my aims and objectives I did faced some
troubles. This made it important for the me to take necessary help of my peers and friends. I
enjoyed the activity of preparing set aims and objectives. The next step for me was to prepare a
project management plan and a work breakdown structure. The project management plan
prepared by me allowed me develop the knowledge on which in what manner the plan is made
and how effectively is should be made in order to reach set goals and objectives of the project. I
also prepared a Gantt Chart which was interesting for me and I learned in what manner the
effectiveness of a project is earned and achieved (Sidak and Vassallo, 2015). The overall
activities were exciting for me and helped me in learning more about the globalisation and in

what manner appropriate growth and development can be achieved from the activities of
globalisation.
After the preparation of project management plan and Gantt chart, I moved forward in the
preparation of the research methodology. Preparation of the methodology was a very complex
process for me, as it involved an understanding of methods and analysis and data collection. The
techniques of data collection is very difficult and required an understanding of the overall
research. It is important to ensure that appropriate growth and development is taking place.
Along with it, in order to do this the tools and techniques used by me included internet. Internet
was one of the major source which I used throughout the research. Internet made researching and
things easy for me and allowed me to work faster and easier. I would recommend other
researchers to make use of internet at times of their research and ensure that set growth and
development is taking place. After the research methodologies I prepared a questionnaire and
according to it, I prepared appropriate results and findings (Goddard and Gillespie, 2017).
Preparation of questionnaire was interesting because it involved a lot of understanding of the
behaviour of human being and their understandings. At last, I provided the required
recommendation for British Telecommunications.
CONCLUSION
Globalisation has allowed the organisations across the world to develop new growth and
reach into different horizons of selling and buying of commodities. From the above drawn
conclusions, it can be seen that rise in customers, good profitability, better competitive advantage
are the major positive impacts British Telecommunications has seen from the globalisation.
Along with it, it has been seen that the organisation is having appropriate resources to deal with
the present economic conditions of globalisation.

REFERENCES
Books and Journals-
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technique for wireless communications enabled devices. U.S. Patent 9,369,936.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Cunningham, M. P. and Ferrell, O. C., 2015. Marketing’s Greatest Challenge: The Social Impact
of the Globalization of Markets. In Proceedings of the 1989 Academy of Marketing
Science (AMS) Annual Conference (pp. 231-234). Springer, Cham.
Gachoka, H., 2015. Impact of globalization on the human resource management function in
developing countries: a case study of Kenya public corporations.
Goddard, J. B. and Gillespie, A. E., 2017. Advanced telecommunications and regional economic
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Appendix
QUESTIONNAIRE
Name:
Gender:
Age:
1. What are positive impact of globalization on business?
 Trade Opportunities
 Economic Development
 Innovation
 Increased competition
2. What are economic impact of globalization on marketing activities of British Telecom?
 Lower cost of consumption
 Difficulties in managing prices
 Expensive advertising and promotion
3. What are ethical impact of globalization on marketing activities of British Telecom?
 Increase in responsibility of the employees
 Customer orientation towards the products because of its high-selling factor
 Increase in understanding of the employees in marketing practices
4. What are social-cultural impact of globalization on Human Resource employees of British
Telecom?
 Increase in standard on living of the employees
 Better provision of training and education to the employees
 Rise in the income level of the employees
5. Do you think globalisation has brought forth productivity in the Human Resource employees
of your organisation?
 Yes
 No
 Maybe
6. Do you think globalisation has provided more opportunities to the organisation in order to
increase its ethical standards?

 Yes
 No
 Maybe
7. What are the biggest cultural challenges the organisation faces while expanding itself into
new markets?
 Language Barrier
 Selling of services to people of different ethnicities
 Constant changes in the needs and demands of the people
8. What efforts does British Telecom tends to make in order to deal with the challenges faced
by globalisation?
 Increase in manpower
 Developing new strategies
 Making changes in present products and services

Template for evidence collection to be attached with the report by the learner:
Project Logbook for the chosen organisation:
Name of the learner: Name of
the
Supervisor:
Project Title: Date:
Update of weekly research/ tasks achieved (Account for a minimum of six
weeks with dates)
 What have you completed?
“To examine the positive economic, cultural and ethical impact of globalization
on marketing function- A study on British Telecoms.”
 Did you fulfil Task requirements?
Yes, I have completed the research project as per the assessment
criterion.
 Are you on track and within deadlines set?
Yes. I have completed the research project within the deadline set by
developing the time management strategies. Did you need to make any changes to your project management plan?
Yes, I will make some changes in the project management plan by according
to changes in situation.
Any risks and / or issues identified?
 Did you identify risks/issues with a lack of skills required for
undertaking research tasks?
I have faced issue in collection of data due to lack of depth knowledge
about research methodology. In addition to this, I have also faced issue
in collection of data related to topic due to lack of an effective

communication skills.
 Did you identify any additional risks/issues that have an impact on the
project management plan?
Yes, I have identified the risk of plagiarism as well as ethical issue.

Problems encountered
 What barriers did you face?
There has been barriers in collection of data which has taken place due
to absenteeism of participants.
 How did you overcome them?
It is the barrier which scholar has overcome by adopting the strategy
of distributing questionnaire among participants through E- mail.
New Ideas and change of project direction
The new ideas is that in order to overcome the limitation of time the advance
technology such as social media can be utilised for gathering the information
related to the topic.
What Have I learnt about myself this week? How did I feel when I had to deal with tasks/problems? I feel little nervous. Did I find it useful to complete the tasks? Yes
 How well have I performed? What did I contribute?
I performed good. I have made my valuable contribution in achievement of
desired research objectives.
 What can I improve on next week?
I need to improve my communication skills which is required in investigation
process for gathering the information related to topic.

 How might this learning apply in the future?
I will apply learning for conducting the investigation process on different topic
in the future.
Tasks planned for next week
 Which tasks are priority? In context of research, collection of data related to the topic is my first
priority. Have you set aside sufficient time for completion? Yes
Project plan status to date (on, ahead, behind)
Supervisor comments to address
Signature of the Supervisor and date:
Template for Performance Review to be attached with the report by the learner:
 What was the Project supposed to accomplish?
The project supposed to accomplish aim which is to To identify positive economic, cultural
and ethical effect of globalization onHr nad marketing functions : A study on John Lewis
 Did the project succeed in its aims/ how do you know? Specifically, please outline
any evaluation and assessment undertaken.
Yes, I have given such response as per the feedback from supervisor.
 What things do you think worked well and why? Evaluate all aspects of the project
(e.g initial inception, project activities and project outcomes) from a range of
perspectives.