Oscar Technology: Global Marketing and Sales Development in Hungary

This report provides a comprehensive analysis of Oscar Technology's global marketing and sales development strategy for the Hungarian market. It begins with an introduction to global marketing and sales development, followed by an overview of Oscar Technology and its IT services. The report then delves into the external factors affecting the company's entry into Hungary, using a PESTLE analysis to assess political, economic, social, technological, environmental, and legal factors. Growth strategies for the Hungarian market are examined using the Ansoff Matrix, exploring market penetration, product development, market development, and diversification. The competitive landscape is analyzed using Porter's Five Forces, evaluating the threat of new entrants, the threat of substitution, competitive rivalry, the bargaining power of suppliers, and the bargaining power of buyers. The report also covers the marketing mix, SWOT analysis, and market entry methods. The conclusion summarizes the key findings and recommendations for Oscar Technology's successful expansion into the Hungarian market. References are provided to support the analysis.