EGMC7012: Developing a Global Marketing Plan and Strategy

This report provides an overview of global marketing strategies and planning, focusing on a startup developing household assistance robots. It emphasizes the importance of product differentiation and aggressive pricing as key strategies for international market success. The report also highlights the significance of the marketing mix (product, price, place, promotion) in developing a global marketing plan, recommending a focus on unique products, competitive pricing, strategic establishment placement, and effective promotional activities such as social media marketing. The conclusion underscores the need for organizations to identify and implement suitable global marketing strategies and plans to achieve success in new markets. Desklib offers similar solved assignments for students.

EGMC7012
Global Marketing
planning and strategy

Contents
INTRODUCTION.......................................................................................................................................3
MAINBODY...............................................................................................................................................3
Global marketing strategies.....................................................................................................................3
Global marketing plan.............................................................................................................................4
CONCLUSION...........................................................................................................................................4
REFERENCES............................................................................................................................................5

INTRODUCTION
Global marketing strategy is a crucial concept for an organization that is focused on
expanding their business into the international market. The global marketing strategy consist of
aspect of promotion and advertising in order to promote products and service in an effective
manner in the international market (Samiee., 2019). The following report is based on a start-up
that is focused on developing range of robots that can provide household assistance along with
provide support to individuals through entertainment. The report will highlight global marking
strategies along with plans that can help the organization to expand its market at an international
level.
MAINBODY
Global marketing strategies
It is crucial for an organization to develop and implement effective global marketing
strategy in order to be successful and attain growth in the market. Given below are some global
marketing strategies:
Product differentiation:

This strategy will allow the organization to offer products and service in the market that
are unique in nature. This will allows the start-up to attract customers in an effective manner and
ensure they are able to grab market share in an optimal manner (Rana and et. al., 2020).
Aggressive pricing:
The global marketing strategy will allows the organization to price their products and
services at aggressive price points. This strategy can allow the business to attract customers in an
effective manner through their lower price products when compared to their competition in the
international market.
Global marketing plan
It is vital for the startup up to focus on its marketing mix when developing global
marketing plan in order to be successful in the new market. Given below is the marking mix in
context to the start-up:
Product:
The unique robot products of the organization can provide assistance in product
differentiation in the market and help expansion of the business.
Price:
The organization should focus on keeping the price of products and service low in order
to gain competitive advantage in the international market (Pegan, Vianelli and de Luca., 2020).
Place:
The organization should focus on establishing multiple establishments in the international
market in order to offer their products and services in an effective manner to their customers.
Promotion:

The organization should focus on utilizing effective promotional actives such as social
media in order to attract customers in an effective manner in the international market and gain
large market share (Palmatier and Sridhar., 2020).
CONCLUSION
From the above report it can be conclude that, it is vital for an organization to identify
and utilize a suitable global marking strategy in order to be successful within the new market. In
addition to this the report was also able to conclude that an organization should have an effective
global marking plan in order to allocated its resources in an optimal manner while promoting
business products and services.

REFERENCES
Books & Journals:
Palmatier, R. W. and Sridhar, S., 2020. Marketing strategy: Based on first principles and data
analytics. Bloomsbury Publishing.
Pegan, G., Vianelli, D. and de Luca, P., 2020. Introduction to the country of origin effect in
international marketing strategies. In International Marketing Strategy (pp. 1-21). Springer,
Cham.
Rana and et. al., 2020. Digital and Social Media Marketing.
Samiee, S., 2019. Reflections on global brands, global consumer culture and
globalization. International Marketing Review.