Global Marketing, Ethics, and Business Operations Analysis Report

This report examines the multifaceted impact of globalization and the internet on business operations and marketing strategies. It begins by exploring how the internet has revolutionized global marketing, offering new opportunities for product development, information exchange, and marketing reach, particularly for small businesses. The report then analyzes the broader effects of globalization, including increased market expansion, heightened competition, and the exchange of technologies. It further differentiates the impact based on organizational size, highlighting how small and large businesses are affected differently by global trends. Finally, the report delves into the complexities of ethics, morality, and corporate responsibility within a global context, discussing conflicting views and how businesses can reconcile them to achieve success. The analysis incorporates various academic sources to support the arguments and conclusions presented.

GLOBALISATION

INTROCUTION
Global environment affects the various operations of business in terms of positive and
negative terms. The report will cover changes made by internet in global marketing. The impact
of globalization on business and the way it is doing operations in the global environment will be
discussed in this report. Finally, the report will demonstrate conflicting views of ethics,
responsibilities and morality and how does one reconcile.
How the internet has changed the global marketing
It can be said that internet carries information and commerce and also affect the global
marketing in terms of more fast and effective. Small businesses have a major benefit from the
changes made by internet.
Product development: Business in this modern world running with latest and advance
technologies. This will help them to access more information and grow their business effectively.
Internet also provides relevant information regarding products that helps in their development.
Information exchange: The internet will help to exchange information regarding global market
easily and effectively (Skudiene, Auruskeviciene and Sukeviciute, 2015). This will also develop
the chain of suppliers and developers. This will also help to manage different branches of firm.
Marketing: One of the more significant effects that the Internet has on global markets for small
business is the ability for small businesses to reach an international audience for a very low cost.
Marketing is very easy now that internet helps to transfer information and data regarding
business operational activities.
Globalisation impact on the way business conduct their operations
Globalization may be defined as the integration of the world's people, firms and
government.
Expanded market: Globalisation major impact on the business according to their perspectives is
that it helps them to expand business activities.
Competition: In this modern world, globalization plays a major role of increasing competitive
advantage for the business (Sharma, 2015). The competition can be related to the products and
services offered by firm in the market towards customers.
Technology exchange: One of the most striking manifestations of globalization is the use of
new technologies by businesses and internationally oriented firm to exploit new organisation
opportunities and employment.
Effect of organization size
It can be said that business environment is heavily affected by global trends and forces
that describes that how will the organization assist their customers and respond to the other
firms. The size of organization also has a major role in g lobal environment that small businesses
are not largely affected by global position but large ventures are affected by such global factors.
In case, the global environment affects the business operational activities at international and
domestic level.

Small business: Small business sector and scope is limited that there is low impact of global
environment (Babin and Zikmund, 2015). The production and profitability are also limited.
Large business: Large firms in the market affected by global environment in terms of both
positive and negative terms. The development and improvement are necessary to achieve
environmental goals.
Thus, it can be said that size of business is affected by global environment in both
positive and negative terms effectively.
Ethics, morality and responsibilities
It can be said that the field of ethics is a philosophy branch that seeks to identify question
about morality. The morality is all about concept which can be good or bad or can be right or
wrong. Ethics affects many fields not just than business, medicines, government and science as
well (Kasemsap, 2018). Normative ethics takes on a more practical task, which is to arrive at
moral standards that regulate right and wrong conduct. This may involve articulating the good
habits that we should acquire, the duties that we should follow, or the consequences of our
behavior on others.
The extremes of cultural relativism and ethical imperialism in international business ethics.
Source such as Discrimination activities, Sexual harassments, Conflicts of interest, Customers
confidence, Organizational resource (Chesnoy, 2015). Finally, the ethics which are applied
include evaluation of major issues, environmental concern and capital effectively. The business
is able to reconcile conflicting views of ethics, responsibilities, duties, and morality. This will
lead towards success in point of view of global setting effectively.
CONCLUSION
It can be concluded from the above analysis that internet has a major impact on business
in terms of global marketing. Internet has changed the way of doing business and renovate ideas
and strategies. The globalistion has a positive and negative impact on business and its
operational activities. The size of firm also affected the way of business managed its operations.
The conflict view of morality, ethics and responsibilities is reconciling by business.

REFERENCES
Books and journals
Skudiene, V., Auruskeviciene, V. and Sukeviciute, L., 2015. Internationalization model
revisited: e-marketing approach. Procedia-Social and Behavioral Sciences 213 pp.918-924.
Sharma, S., 2015. Internet marketing: The backbone of Ecommerce. International Journal of
Emerging Research in Management &Technology 4(12) pp.200-202.
Babin, B.J. and Zikmund, W.G., 2015. Exploring marketing research. Cengage Learning.
Chesnoy, J. ed., 2015. Undersea fiber communication systems. Academic press.
Kasemsap, K., 2018. The roles of corporate marketing strategies and brand management in the
global retail industry. Digital Marketing and Consumer Engagement: Concepts, Methodologies,
Tools, and Applications: Concepts, Methodologies, Tools, and Applications, p.294.