Global Marketing Environment Reflective Report: Insights and Analysis

This reflective report analyzes the challenges and learnings encountered while studying the global marketing environment. The report discusses the difficulties faced in accessing relevant information and understanding the complexities of the subject. It highlights the importance of authentic sources and the significance of new learnings in personal and professional development. The report defines international marketing and explores the environmental factors, including political, technical, social, and economic factors, that influence global markets. The report also examines the impact of political environments, differentiating between home, domestic, and international political factors. It concludes by emphasizing how the acquired knowledge can benefit future marketing endeavors and improve professional profiles. The report references key academic sources, including books and journals, to support its findings.

Reflective Report

Reflective Essay
With the starting of new module i.e. everyone faces issues because they don't know the
meaning and purpose of the module (Dutta, 2016). So that's why when I was starting global
marketing environment module I was faces many problems and challenges in the beginning of
the module. I was faces issues like I didn't get the source of informations that helps me to
complete the module. It was difficult for me because I was not aware about this module. So I
need resources that helps me to understand the module in a better way. When I start to write a
module I was find material but what I get almost were irrelevant. We all know that the relevancy
of material is important to complete the task, because relevancy gives the excellence in work. I
was chose both primary and secondary source that helps me to understand the global marketing
environment. Global marketing environment has the wider scope so that's why I faces issues to
find the relevant material. After the findings of sources I was select authentic material because it
is the essential part of my report i.e. authenticity. My module success is only depends on the
authenticity of materials that are used in my writings. I started to complete the task and
understand the new topics that enhance my knowledge and experiences. In this assessment I
found that new learnings is very important for continue growth of our personality. It improves
the way of thinking that means how I perceive the things.
When I started learning International marketing then I found the exact meaning. It is the
market where the multinational companies is trading of products and services in the other
countries (Kotler and et. al., 2018). In the given assessment I learnt about the environment that
effects the global market. There are many environmental factor that includes political, technical,
social and economical factors that directly or indirectly affects the global marketing. I learnt the
impact of these factors such as in political factor there are many situations where the global
marketing get effected. I found three types of political environment i.e. home, domestic and
international. Home political environment includes the political factors of within the country for
example if I starting to do a marketing job then firstly I have to analyse the home market that
covers only city. Domestic political environment includes the whole nation that effect the
marketing of products and services(Priporas and et. al, 2019). Finally the last one is international
political environment that include the political stability of more than one country that effects the
marketing process. There are many more factors that effects the global market all of them are
mentioned in the module that give the detailed knowledge. These findings enhance my

knowledge so that if I have a plan to do a marketing job or start my business then at that time I
have the knowledge to work efficient in the global market. It improves my profile in front of the
interviewers so that it increase the chances of selection in the good corporate.

References:
Books and Journals:
Dutta, G., 2016. Global Marketing. Pearson Education India.
Kotler, P. and et. al., 2018. Marketing management: an Asian perspective. Pearson.
Priporas, C. V. and et. al., 2019. The impact of the macro-environment on consumer scepticism
towards cause-related marketing. International Marketing Review.