This report provides an executive summary of Walmart's global marketing strategies, focusing on market entry modes and international market selection. It examines Walmart's expansion into China and South Korea, analyzing the reasons behind market choices and the effectiveness of different entry methods, particularly joint ventures. The report also explores potential marketing strategies, including communication mix, discounts, and advertising, that can help Walmart attract customers and achieve its business goals. It highlights the factors influencing market entry mode selection, such as financial stability and supplier relationships. The report concludes by assessing the successes and failures of Walmart's international ventures and providing insights into effective global marketing practices. The analysis includes demographics, consumer spending power, infrastructure, and language considerations in the context of the selected markets. The document is contributed by a student to be published on the website Desklib.