Evaluating Brexit and COVID-19's Impact on Global Marketing and Sales

This report explores the effects of Brexit and the COVID-19 pandemic on global marketing and sales development in the UK. It examines how Brexit has led to trade barriers, supply chain issues, and economic uncertainty, impacting industries like finance, automotive, and pharmaceuticals. The report further analyzes the impact of COVID-19, highlighting reduced investment, decreased exports, and disruptions in the global market. It discusses the challenges faced by businesses and the overall impact on the UK's economic stability and global market position. Desklib offers a variety of resources, including past papers and solved assignments, to aid students in their academic pursuits.

Global Marketing and Sales
Development

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Brexit political and trade development effect..............................................................................3
Impacts of COVID on the global marketing in the UK...............................................................6
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Global marketing involves the planning, promoting of the products of the
organisation in an international market. Global market offers the maximum opportunities
to the businesses to establish themselves in an international market to increase their
brand reputation as well as to increase their revenues (Knight and et.al 2020). Due to
the rise of globalisation it mainly offers the many opportunities to the organisation to
review their supply chain and move forward to expand the business in international
market. Sales development can be understood as the business which is intermediator
between the marketing function and the sale function, also charge of the sales cycle. It
is the field or area in which the sales team focus on the sale cycle which involves the
consumer research, starting engagement. UK Market offers the opportunities to the
businesses to establish themselves for earning better revenues. This report lays out as
how UK global market is affected by the Covid-19 pandemic as well as with the political
development which is Brexit.
MAIN BODY
Brexit political and trade development effect
UK is consists of England, Wales, Northern Ireland, Wales and the Scotland. The
region involves the practices which states that the UK has the independent market
economy, that implies that the vendors and the consumers have their own decision
power without any influence of the government policies. As UK has no significant trade
barriers and no restrictions for the capital transfer and other aspects related to the trade.
Before Brexit effect UK trade policies are handles by the European Union, they manage
the great international trade deals on behalf of the UK. But now Brexit changes all
situation. Brexit defines as the Nick name of the British exit, as it states that the Britain
and the European union now has no agreement, they are separated. This effect took
almost four years in order to come in force. It means that the new trade law between the
UK and EU keep the tariff free status.
As before there were no tariff implies for the company trade in international
market. There were no custom checks for the organisations on the border, but after
Brexit all scenario has changed for both EU and for UK. many organisation which is

originated from the EU has moved from the UK as well as many trade problems has
been occurred for the businesses (Jame and Quaglia, 2019).
Brexit impact over the global market:
It is estimated that the UK product exports to the EU has been fall down by the
45 percent. Due to these industries like finance, automotive, pharmaceutical suffers the
most because of this effect. as they were not prepared for the Brexit, therefore it
enables the industries to rethink about their future strategies and to take immediate
action in order to prevent from major finance losses (Fetzer, 2019). This effect hits hard
the Britain, it also drives the loss of employment in the region also about the third of the
organisation has planned to move to the Europe which means that loss of jobs for the
employees and fall of Britain economy. Because of the Brexit effect it falls down the
both Euro and Pound currency ultimately it enhances the power of the dollars. That
means that the American shares now increasing in the foreign investors.
Economic impact of the Brexit:
Brexit effect cause the supply chain problems in the UK also there is a shortage
of the lorry drivers which describes that the businesses have no product to make it
available in the market for the customer (Latorre, Olekseyuk and Yonezaw, 202).
Because of the supply chain issues it forced the British government to limit the visas of
the EU people for the short time who are working at different industrial sectors. The
major disadvantage of the Brexit effect is that it damages the major economic growth of
the UK, as there is uncertainty in the final results. UK face the major fall in the
employment as due to this many employee has lost their job because most of the EU
based organisation has left the UK. for the trade purpose it creates the major
uncertainty for the businesses due to this it decreases the major investment also lowers
the productivity of the businesses. For example: Mark and Spencer company forced to
close their French stores due to the major problem in supply chain as in delivery of the
fresh food also they face the loss in revenues due to this, but the major price has been
paid by the automotive and finance companies (Hosoe, 2018).
This effect also cause that the company is facing problem in maintaining their
food supply standards. Therefore, Brexit affect the food and beverages industries as for
the UK their nearly 80 percent Food is imported from the EU, therefore it hit hard the

businesses. due to the high trade barrier there is a reduction in the average living
standards. Also organisation have been facing problem in trade with the EU after the
Brexit effect, due to these organisations has to face the higher non-tariff barrier which
involves the custom checks and to follow the regulatory policies.
Brexit impact on the export and import:
Every business have been majorly impacted they face the loss in revenues and it
also affect their potential economic growth. Some other sectors are majorly impacted
with this effect which are finance organisations. Huge amount of the banking
organisation leaves the UK and reallocated to the EU therefore due to this major
amount of financial job services also moved from UK to EU. Because of this trade with
the EU countries has been decreased for the UK as before Brexit there were no custom
check at the borders but now organisation has to follow all regulations (Jessop, 2018).
For the supermarket chain there is rise in import tax, therefore which implies that
companies also increase the cost on product and services. It is not good for the
customer that due to this effect they have to face the high cost on the product. it is loss
of revenues for the organisations. Also because of this people has to face the increase
in price in air tickets and have to face the restrictions in country access, or people also
faced the major problems in the services. Due to the border disruption companies have
been facing problem in importing the food products from the EU therefore it is also
causing delay in their functional process, consumer in the marker also facing problem
as limited products are available in the market (Bloom and et.al 2018).
Because of the Brexit UK international trade has collapsed and their trade with
the EU fell with the greater margin. the negative impact of the Brexit on the organisation
describes as implement of the tariff law for the British exports, but luckily UK secure
their trade deal with the EU which enables that the organisation can easily continue
their business with the tariff free trade (Hope, 2019). Due to the Brexit it also impacted
the other developing countries as they are now no longer able to enjoy the preferential
tariffs in the UK international market. Developing countries are no longer competitive in
the country they are hardly hit by the high tariff. But for the developed countries they are
not majorly hit by the high tariff and with the other non-tariff barriers. As for the
developed countries whose economy is not well as compare to the developed countries,

they suffer more due to the Brexit effect as it enhances the Export shares with the UK.
Due to this there is also factor that other countries who have least economy might suffer
from extreme poverty.
Importance of emerging market in the UK after BREXIT:
Before Brexit organisations were free to export or import their goods and services from
the EU. But now they have to demonstrate the origin of the goods. For example: if the
product is related to the agriculture then they have to show that it is generated from the
British or either from the EU soil. And they need to change if it is originated from outside
of both regions. For the organisation if their product does not match their rule then those
products are subjected to the tariff (Sampson, 2017). Gross domestic product rate of the
UK also reduces due to the Brexit. In order to make economy more stable it is important
that the markets has to be emerged. So, the large number of opportunities can be
provided to the businesses in order to increase their operations. And this will ensures
the effective cash flow in the economy. As a result, the economy will become more
financial stable.
Impacts of COVID on the global marketing in the UK
In UK the global market has always shown the high rate of growth and due to this
the economy always touched the higher rate of growth and success. The economic
stability of the country has always been highly effective. It has been found from various
studies that, UK has helped many countries in order to emerge their economies. But,
the pandemic has been proven drastic over the economy of the UK. The COVID
resulted in affecting the different sectors in drastic manner and this leads to reduce the
effectiveness of the stability in the global marketing and sales development (Kim and
Asbury, 2020). There are large number of different sectors that are contributing towards
the stability of the economy.
The one of the major component that is globalization. This leads to open up
various opportunities for the people of the UK. And along with this, the globalization was
contributing to the major part of the GDP in UK. The economy was emerging on high
note. The sales development was leading to the high gain by the business organizations
in the UK (Bloom and et.al., 2019). But, the pandemic resulted in changing this gains

into loses. In order to understand this with clearance here are the major points that are
efficient enough in proving the impact of COVID on the global market and sales
development in UK.
The global market refers to selling and buying of the goods and services at the
global level. Different economies get interacted and the process of imports and exports
has been performed. Due to the pandemic. The movement of the people from one
country to another has been stopped by the government in order to ensure the safety of
the people. Along with this process of imports and exports has also been stopped. This
resulted in experiencing the heavy lose by the business sectors. The process of exports
results in gaining the money and this adds to the GDP of the economy. And when there
is effective flow of cash in the economy then this results in opening various
opportunities for the people of the UK (Chen and et.al., 2020). But, when there is cash
flow has been experience in the economy then it clearly results in the less number of
opportunities in the global market. This is like the cycle.
Reducing the exports results in low profit. This further results in low cash flow in
the economy. And this again results in less investment towards the global market. The
major impact of the COVID was reducing the efficiency of the investment and profit
generation in the company. Most of the investors take their shares back from the
business organizations (Keogh-Brown and et.al., 2020). Those companies that used to
come on the top of the list in share market resulted in losing the value of the shares.
Here are the major impacts of the COVID on the Global market that leads to change all
the opportunities into the challenges:
No-investment:
Investors invest in the companies only when they get the good amount of the return. At
the time of COVID. The business organizations. Such as, construction sector was facing
the problem of no investment. As in UK the construction market is highly established.
And the sector is not limited to the UK only. The sector is flourishing on the international
level as well. The contactors also gets the international contract (Hu, 2020). But, due to
COVID most of the construction site gets blocked. As the safety of the workers was the
topmost priority of the government. Therefore, the site was ordered to stop their work.
And this resulted in the losing of the contracts that has been given to them. There was

no profit gained by the contactors at the global market. The same happened with the
retail and manufacturing industries. No profit leads to no operational activities in the
organizations and this further results in no investment in the company.
This was the situation of “No profit leads to no investment” and no investment
leads to no profit. No operational activity in the companies resulted in no production and
no production further resulted in the less number of exports at the global level. There
was no source of income for the organizations. There operational activities was not
getting processing and the global investors was not showing the interest towards
making investment (Griffith, Levell and Stroud, 2020). The global market was getting
highly impacted. In such situation, the government of the UK has helped in increasing
the effectiveness of the nation at the global level. The government ha opened up
various schemes in order to provide the financial support to the organizations. And
enables them to make the investment in their organizations with the help of government.
No resources affected the manufacturing firms:
There is uneven distribution of the resources in all over world. The economies are
interdependent on each other in order to acquire the resources. As the proliferation
enabling the economies in sharing the resources and adding effectiveness in the
business sectors. In Pandemic, there was the situation where the imports declined. This
resulted in no availability of the resources for the firms. If there is no amount of
resources has been acquired then this results in no output. And all the other firms are
dependent on the manufacturing firms in order to get their resources (Christley and
et.al., 2021).
As the manufacturing organizations highly contributes towards creating those
output that can be used for as the resources for the other firms. It has been found from
various studies that, at the time of COVID the manufacturing firm has shown the high
decreasing rate (Narula, 2017). The production of the firm was decreased and this
resulted in producing no output for making exports. The important resources was hard
to get from the different countries. In such situation the global market shows no
opportunities for the people in the UK.
No employment:

The globalized economy has always leads to provide the large number of employment
opportunities to the people. Due to COVID, there was situation of high unemployment in
the UK. The low investment leads to less or no project and this further leads to create
the less job opportunities for the people in the UK. In such situation there was situation
higher demand of job and low supply of the jobs (Blanchard-Rohner and et.al., 2020).
Even some people who already has the job was losing their job due to pandemic. In
such situation, it was hard to provide job to the new people. There was a drastic
situation on the global market. Those firms that are established at the international
market was providing the opportunities of the employment to the people in the UK. But
due to the restrictions of the COVID there was no job opportunities for the people.
Hospitality industries faced the hurdles:
In UK the hospitality industries are one of the biggest industries that encouraging the
globalization on high note. People from different nation come in UK and visit their and
lives in the hotels. The tourism industry contributes to the over all economy and
increases the value of the economy in both the aspects and that is economical and
social. The government has passed an order in order to restrict the international
tourism. As this was resulting in increasing the harm of the pandemic ( Davillas and
Jones, 2020). It was needed to do this for the safety of the people. But, this also
resulted in reducing the effectiveness of the over all financial stability of the economy.
The tourist spends large number of amount and this leads to increase the profit
margin of the tourism industry. The government use this money in order to implement
the various programmes in the favour of the economy. So, the every sector in the
economy can experience the development (Adlan and et.al., 2020). But the pandemic
resulted in reducing the profit margin of each sector. The less spending by the tourist
leads to less profit in the tourism sector.
Situation of supply not meeting demand:
In UK the people highly makes demand for the retail goods. The retail sector is
highly established in the UK. And in the global market as well. As there was restriction
on the offline shopping of the products in order to maintain the social distancing. Even in
the international market the retail sector was not able to earn the profit. The retail
sectors was given the order by the government in order to carry their production. As this

was considered as the necessary goods for the people. But the demands for the goods
was extreme high at the time of COVID. And the retail firm was not making the large
number of sales as the retail sectors was concerned with less resources and
investment. This resulted in creating the issues in managing the market. The customers
were making the high demand and in return the supply of the goods was less ( Wood,
2020). The retail sector was facing the huge loss as they need to produce the goods for
the customers. And on the other hand the people was also facing the problem of not
getting the products.
The market has shown the high rate of fluctuations. It has been found from
various studies that in order to make an economy effective it is important to have the
stability of the market. And an effective economy helps in flourishing at the global level.
Thus, in UK, due to fluctuation in market at the time of COVID. The public, the business
sector, the global market and government. Everyone has faced the large number of
issues.
No opportunities in order to show talent:
The global market was enabling the talented people to travel across the world
and getting the job. Due to COVID, In UK there was large number of people remain
jobless and got no opportunity for showing their talent. This resulted in losing the spirit
of showing their skills (Hussain, Mahawar and El-Hasani, 2020). In order to full-fill the
basic needs the people have to do those jobs that are exactly different from their talent
and passion. This was needed to earn the basic earning.
Less interaction between the economies:
The COVID resulted in losing the effectiveness of interaction between the
economies. There was no project has been established among the different nations.
Earlier, UK has made the partnership among the different nation in order to establish
the business projects (Gray and Sanders, 2020) This was results in creating the large
number of employment opportunities for the people and it was considered as the best
source for generating the income. But, after the COVID. Such projects get a pause and
this resulted in creating the huge lose for the economy. The interaction among the
economies also get declined.

Those sectors that were consistently contributing in the GDP of the country. The
stability of all those sectors went down. As at the time of crisis no one was investing in
the companies. The situation became drastic (Serletis and Azad, 2020). The cycle
became like this, low investment leading to low operations and this further leads to the
less financial stability. Total contribution of all sectors in GDP became less. Large
number of people have to give up on their jobs due to the crisis. It has been found from
various sources that the GDP of the UK was declined by 9.7% in 2020. The lock down
resulted in reducing the liquidity of cash in the market.
Importance of emerging market in the UK after COVID:
From the above discussion it has been found out that the global market is the
biggest platform for opening up the large number of opportunities for the people in the
UK. But due to pandemic all of these opportunities has been changed into the
challenges (Marsden and et.al., 2020) As the concept of proliferation leads to make
effective interaction among the different economies in the world. But, the crisis has
resulted in reducing the effectiveness of the interaction among the different nations. In
UK, there was the situation of low level of cash liquidity. But the government of the UK
has been proven effective enough in handling the situation of the crisis after facing large
number of hurdles. It is important that the market of the UK gets more emerged after the
crisis. As the emerging market provides the various opportunities to the business in
order to increase their trade activities. And this result in adding the GDP of the nation.
As a result, the economy becomes more stable.
CONCLUSION
From the above report it is concluded that the Global market has developed many
opportunities for the businesses to increase their revenues. This report covers that how
Brexit and COVID -19 impact the market chain of the UK. it involves the description
about the Brexit and how it majorly impacts the economy and supply chain of the UK.
this report also discusses that how the Brexit effect majorly impact the import and export
activities, as how it affects the various business and cause the employment issues for

the UK. It further describes as COVID impact the market chain and drives many
problems for the different industries. It further explains that how pandemic totally
changes the aspect of the global market and enables some industries to shut down their
doors.

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