Global Marketing: Analysis, Strategies and Recommendations

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Added on  2023/01/23

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This report provides a comprehensive global marketing analysis, focusing on strategies and recommendations for a specific market. The report begins with a situational analysis, including strengths, weaknesses, opportunities, and threats. It then outlines specific objectives, strategies, and tactics, including the use of the Ansoff matrix, digital marketing tools, and pricing strategies. The report considers the target audience, and the importance of the marketing mix. It also discusses the control and evaluation methods, such as benchmarking, to monitor progress and activities. Finally, the report concludes with a summary of key findings and recommendations. The report also includes references to relevant literature and research.
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Global marketing
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GLOBAL MARKETING
Introduction
Founded by Holland and Barrett, leading health and wellness
1.0 situational analysis
strength and weakness
Reliable brand name and extensive product portfolio
Top competitor- GSK Morocco (Lovelock and Patterson 2015, p. 8).
Opportunities and threats
Moroccans maintain healthy diets, especially young individuals
lack of transparency and presence of GSK Morocco (Stephen 2016, p 20)
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2.0 OBJECTIVES
Sell: signing new customer engagement
Objective: increase its users’ connection and involvement within the four months
of its operation
Serve: emphasise to adding worth
Objective: hire experienced personnel and upsurge media platform
Save: identify novel methods to reduce the financial burden
Objective: use digital marketing tools which are cost friendly
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3.0 STRATEGIES
Segment, target and position (STP)
College students, young people, women, and exercising and playing sports fanatics
Delivery centres to all retail outlets
Fluent and non-fluent English speaking audience (Kottler, Bowen, Makens and
Baloglu 2017, p. 14).
Ansoff’s matrix
LinkedIn, Twitter, Google plus, Facebook, and Instagram
Metrics such as referrals and likes (DeMooj 2018, p. 22)
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4.0 Tactics
Product: health supplements, vitamins, minerals, and natural beauty
products
Place: Rabat, and main port, Casablanca
Promotion: in-store sales, event sponsorship and internet programs
Price: penetration strategy (Kannan 2017, p. 44).
Physical evidence: brochures, business cards, internet presence and
equipment, office outlet, production plan, and medical literature
Process: procedures, mechanisms, and flow of activities
People: patients, clients, customers, prospective patients, providers,
staff, and management
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6.0 control
Experienced sales personnel team
Products compatible with the needs of the customers
Offers and discount strategies
Outlets and segmented markets (Chaffey and Ellis-Chandwick
2019, p. 12)
50% of total return on investment to progress promotion in one
year
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Control
Benchmarking in monitoring progress and activities
Expected performance with actual outcomes.
Conclusion
Morocco is a country with a significant population
Adopt strategies and actions, set SMART objectives and control goals.
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References
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
DeMooji, M., 2018. Global marketing and advertising: Understanding cultural
paradoxes. SAGE Publication Limited.
Kannan, P.K., 2017. Digital marketing: A framework, review and research
agenda. International Journal of Research in Marketing,34,(1), p. 22-45.
Kottler, P., Bowen, J.T., Makens, J. and Baloglu, S., 2017. Marketing for
hospitality an tourism
Lovelock, C. and Patterson, P., 2015. Services marketing. Pearson Australia.
Stephen, A.T., 2016. The role of digital and social media marketing in
consumer behavior. Current Opinion in Psychology, 10(2016):17-21
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