Pharmacy 2U: Global Marketing Report - Market Entry Strategies

This report provides a detailed analysis of Pharmacy 2U's global marketing strategy, focusing on its potential expansion into international markets, particularly the U.S. market. It begins with an introduction to the company, its motivation for internationalization, and an overview of the global marketing model. The report compares the U.K. and U.S. markets, highlighting factors such as market size, online presence, and consumer behavior. It explores various market entry methods, including licensing, partnering, exporting, foreign direct investment, and wholly owned subsidiaries, recommending the most suitable approaches for Pharmacy 2U. The report also outlines effective marketing strategies, such as web design, search engine marketing, email marketing, social media marketing, and product descriptions, to enhance the company's presence and attract customers. The conclusion summarizes the key findings and emphasizes the importance of global marketing for Pharmacy 2U's growth and profitability.

Global marketing

Table of Contents
Introduction......................................................................................................................................3
Global marketing report of company...............................................................................................3
Introduction of company.............................................................................................................3
Motivation to become international............................................................................................3
International markets In which company is operating ....................................................................4
Global marketing model .............................................................................................................4
Comparison between international market .................................................................................5
Method to enter a international market. .....................................................................................6
Marketing strategies ...................................................................................................................7
Conclusion ......................................................................................................................................9
References .....................................................................................................................................10

Introduction
Global marketing help companies to develop their business in different economies by
adopting techniques and policies used in different economies. Marketing help business to
develop at an extreme level and help attract large number of people towards their services.
Pharmacy 2U is U.K based company which wants to develop their business in an new economy
and need an effective plan that help them in developing their business. Report shows motivate
that plays and important role to enter in an international market for company. Require different
models that help company to enter in international market. Comparison between different market
and how they help to develop business of Pharmacy 2U at a large scale. Different marketing
strategies are used to increase presence of business.
Global marketing report of company
Introduction of company
Pharmacy 2U is an U.K based company and trying to develop their business in a new
market to attract large number of customers towards their products and services and work to
develop their business at a large scale and to make effective utilization of services. They provide
their products and services online. Customers are able to get medicines with their prescription
online. And able to order medicines at their home(Keegan, 2017.) . They provide services and
effective utilization of their services and require to develop and innovate their products and
services. They provide online consultancy to their customers and all the information are kept
confidential. Company is founded in 1999 by Daniel lee and have employees around 360. they
are develop surgery facilities in their business to their customers that help them to develop and
attract customers.
Motivation to become international
Each and every company wants to develop their business at a large scale and to attract
large number of customer with their products and services and require to develop and innovate
their products and services.
Orders from abroad

Pharmacy 2U wants to develop their business at international level to get orders from
abroad countries that help them to expand their business in different territories and develop their
abilities and effective innovation of their services and require at each and every level in an
organization. Getting orders from help them to develop reach and increase profitability of their
business.
Increase sales
Getting orders from abroad countries help company to develop and innovation in their
services. Help them to increase sales of their products and services and require to develop and
innovate their organization and have ability to engage large number of customer. Increase in
sales(De Mooij, 2018.) . They are able to grab new market which help them to develop their
business at a large scale. Effective utilization of services help them to attract large number of
customers with their products & services.
Increase their online presence
While expanding their business at an international level help Pharmacy 2U to develop
their business at a large scale. They are able to develop their online presence all over the globe
and different territories which help them to get orders from different countries and territories.
Increase profit
Developing business at an international level help them to increase sales of their products
and services and help them in development of profitability in their products and services. Help
them to engage and attract large number of customers with their products and services.
International markets In which company is operating
Global marketing model
Model help Pharmacy 2U to develop and their business in different countries with help of
effective utilization of marketing activities that help them to develop their business at an extreme
level.
Analyse customers
Company need to analyse their customers while selecting a new market for development of
their business in a new territory. As they provide their services online need to know effectiveness
of internet and its importance for customers of those new territories and how they develop their
products according to wants of their customers.

Tax rates
To select a new market Pharmacy 4U need to analyse impact of government on their working
and effectiveness of their policies that impact their overall development(De Mooij, 2019.) . Tax
analysis help them to expand their business.
Technology availability
They provide their services online with use of internet. Pharmacy need to know availability
of internet and its importance in life of people of those economies and how they use those
services. Because without internet company is not able to develop and innovate their services
they need effective utilization of services at a large scale to develop their business.
Health consciousness of people
Company need to analyse concern of people of a country towards their health and how it will
effect their overall development. Concern towards health help them to engage customer easily
towards their products.
Comparison between international market
UK market U.S. Market
IN U.K pharmacy 4U there are large number of
stores are available for medicines where
customers are able to get easily medicines with
help of their prescription. In U.K pharmacist
stores are only provide medicines and also
need to get prescription.
Where as in U.S large number of facilities are
available for Pharmacy 2U because in their
stores they offer different type of products like
Cat food(Gillespie, 2015.) , Fragrances that
help company to develop their business by
bringing diversity in their services.
Pharmacies market of U.K is bored looking and
kids would not like interact with this markets.
IN U.S pharmacies are a fun place for families
and kids where they provide candy bars and
toys in their stores for kids with make
pharmacies company a fun place.
IN U.K you require prescription to get
medicine for treatment. Without prescription
they will not provide medicines.
In U.S they provide medicines without any
prescription and people are free to take any
medicine that increases chances of side effects.
U.K is smaller than U.S market and have large U.S is really big that help them to attract large

number of customer base. number of customers. Company is able to
develop their business due to large number of
services and customers are available in
country.
U.K people have less online presence and
people also spend less as compare to U.S in
digital platforms
Pharmacy 2U is online pharmacy and people or
U.S are spending their large number of time
online. And also familiar to online shopping on
digital media which help company to develop a
strong customer base.
Why company choose market
U.S. Market help Pharmacy 2U to develop their business. Company need to choose this
market because large number of customer are available for their products and services and which
help them to attract large number of customers with their products and services. Due to large
number of people are using online platforms that help them to engage and increase their presence
in market. Help to establish their business at a large scale and innovate their products and
services and develop resources according to their requirement.
Method to enter a international market.
Licensing
Pharmacy 2U want to develop their market in U.S to expand their services and to develop
their overall presence. To develop their working in new market they need to make effective
utilization of products and services. License is require to develop or expand business in new
economy for smooth working of their business.
Partnering
Company can develop partnership with some other companies of new market to develop
business. Partnership help to reduce risk and help in overall development of organization at a
large scale.
Exporting
Company need to develop direct selling in an new economy(Quelch, 2017.) . Products are
produced in their home country U.K which help them to minimize cost of production in an new

economy and help them in overall development of their business. Whereas company need to
incur transportation cost for providing their services in an new economy that will not effect
overall success of business.
Foreign direct investment
Company is able to invest in already established company in an new economy. They can
acquire an already existing company which help them to reduce cost of hiring staff or using a
new technology and or building. Company is able to save large amount of money by following
this method.
Wholly owned subsidiary
Pharmacy 2U also able to acquire a new company that help in development and effective
utilization of their products and services and able to explore and develop effectiveness of their
products and services.
Piggybacking
Company is able to develop their business by working with a non competing company with
their business. Two companies are able to work together by cross selling their products and
services in their home country. It help pharmacy 4U to develop new relation and are able to
develop their business in a new economy with less efforts and problem while expanding their
business.
Set time to enter
Company need to set time when they are going to enter in a new market(Davies, 2019.) .
Time is appropriate to develop their business in a new economy and also help them in expanding
their business. Need enter a new market before competitor enters that help to explore business in
a new market more effectively and get timely result.
Market research
Pharmacy 2U need to analyse new market where they are going to develop their business.
Analysis help them to take decision and prepare policies that help them I developing their
business in an new economy and require at each and every level for success of organization at a
large scale and help to improve effectiveness of their products and services.
Marketing strategies
Invest in web design

Company need to invest large amount of their income in preparing design for their products
and services(Ryan, 2016.) . Whenever a buyer visit their site to buy medicine it need to be
effective attractive to buyer and also help to engage them effectively with products and services.
Need to develop their website mobile friendly that help visitors to easily manage and improve
potential of their products & services.
Search engine marketing
It help pharmacy 2u to look hire or on top of the list in search engines that help them to
increase their presence and they are easily able to engage large number of customers with their
products and services. Company need to use effective key words that help them to gain attraction
of their customers. It increases chance for company to attract large number of customers.
Email marketing
Pharmacy need to analyse their customer and then develop their marketing strategy to
influence those customers towards their products and services. They need analyse purchasing
habit of customers and prepare information and develop plans for marketing by using those
information of their customers.
Social media marketing
Large number of people are online and using social media that help company to engage those
customers easily with their products & services. Pharmacy 2U is an developing company and
want to explore their business in an international market like U.S. Where large number of people
are online and using online platforms which help company to easily those people with their
product and services(Ottman, 2017.) . Social media marketing help to develop presence all over
the globe and develop effectiveness of company by engaging large number of customers.
Provide proper description about product
Company need to provide description about their products and services that help them to
engage customers with their services easily and develop their ability to expand their business.
Description about products help to provide information about medicine to their customers which
help to choose easily what they want to buy and also help them to know way to consume those
medicines.

Conclusion
Global marketing help Pharmacy 2U to develop and innovate their services. Help business to
explore and expand their services at a large scale. Motivation to increase profit and develop
business to increase online presence help company to achieve their goals objectives of an
organization. Different method to enter new market help company to develop. Comparison help
company to analyse best way to enter in a new market that is required for overall development of
their organization.

References
Books and Journal
Davies, J., 2019. Online commerce company Amazon could be setting its sights on the US
pharmacy market. Prevention, 10, p.00.
De Mooij, M., 2018. Global marketing and advertising: Understanding cultural paradoxes.
SAGE Publications Limited.
De Mooij, M., 2019. Consumer behavior and culture: Consequences for global marketing and
advertising. SAGE Publications Limited.
Gillespie, K., 2015. Global marketing. Routledge.
Jarach, D., 2017. Airport marketing: Strategies to cope with the new millennium environment.
Routledge.
Keegan, W.J., 2017. Global marketing management. Pearson India.
Ottman, J., 2017. The new rules of green marketing: Strategies, tools, and inspiration for
sustainable branding. Routledge.
Quelch, J.A., 2017. Global marketing management: a casebook.
Ryan, D., 2016. Understanding digital marketing: marketing strategies for engaging the digital
generation. Kogan Page Publishers.