MKT744 Global Marketing: UK Trade Opportunities in Emerging Markets

This report examines the recent developments in UK's international trade, focusing on the impact of Brexit and Covid-19. It highlights the importance of emerging markets like India and China for boosting foreign trade and discusses the challenges and opportunities for UK businesses in these markets. The report analyzes the pre- and post-Brexit and Covid-19 scenarios, including the effects on trade tariffs, supply chains, and consumer behavior. It also discusses the role of emerging markets in providing investment opportunities, leveraging new technologies, and generating higher profits. The case of Sainsbury's entry into the Chinese market is used as an example. Desklib offers more resources like this for students.