Internal Analysis of Marks and Spencer: Global Business Environment

This report offers an internal analysis of Marks and Spencer (M&S), a multinational retailing company. The analysis includes an examination of the company's strengths, such as its brand identity and wide store network, and weaknesses, like past supply chain issues and lack of product offerings for younger demographics. The report also explores opportunities for growth, particularly in e-commerce, and threats from competitors in the retail market. The report then delves into the functional areas of marketing, including advertising, direct marketing, and personal selling, and finance, covering identifying financial needs, selecting sources of funds, capital budgeting, and profit planning. The conclusion summarizes the key findings, emphasizing M&S's brand strength and the need for a strong business strategy to overcome competitive challenges. The report references several academic sources to support its analysis.

Global Business Environment

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
1. Internal analysis of Marks and Spencer...................................................................................3
2. Functional area of Marketing and Finance in M&S................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Global business environment refers to the environment in various countries along with
factors externally to residence environment of organization while by influencing decision
making on resource capability and funds are utilized (Akhmetshin and et.al., 2018). Marks and
Spencer is multinational retailing company which has many stores with many products such as
clothes, beauty, toys, electric and other products. This report analysis internal factor of company
along with functional areas of organization.
1. Internal analysis of Marks and Spencer
Main products of M&S are clothing, home products and many others goods. Here are
interior analysis-
Strengths:-
M&S has many stores in different countries which has mostly in developed placed at domestic or
internationally. While having more stores they have got well experienced and made them to big
that they have large number of customer of customer in their stores. The company have their
own brand identity and they sale its own manufactures products with their products, so that is
why when people usually goes out for shopping they mostly prefer M&S goods and service in
making them more attractive. As company offers more online store as well as having offline
store in various developed countries. Online and offline stores helped out company to expand
their business in worldwide with more capital, M&S have variety number of goods for their
customer along with that vegetables which being from last many years. The brand has good
relationship with some local farmers and they serve best products to customers (Anderson,
Chandy and Zia, 2018). Large number of famous designer well to deign bets brand for stores and
have best collection of every clothes and many other products.
Weaknesses:-
M&S in past few years have decline sales it was just because of poor supply chain and some time
non-availability of products. The same things was happened at time of Christmas season many
more customer have demanded very different goods but company could make them available for
their loyal customer and have bad impact on company image as well brand. Many people from
M&S have problems that they do not offers clothes for young and teenagers as most of time

company receive only oldest clothes for people, which have high cost for their customers
(Eriksson, Robertson and Näppä,2020). Many other companies or organization have adopted
many new technology along with that they have various process for consumers but M&S now
adopted somewhat technology to save their time and cost.
Opportunities:-
As M&S is multinational company which has developed them in globally with various products
and their own brand name. But still company ahs dream to open their stores in more different
countries, so it means that brand has to play an active roles to keep by increasing more and more
stores in various countries. M&S has hold up online stores but while in comparison with other
company M&S is far away from that competitors in business of e-commerce. Even through
company has build up very strong brand image plus well experienced. In coming times people
are avoiding public area so for that company more need to focused on growth of online business.
In recently M&S has announced that brand is planning to bring out many clothes online and
some other home products.
Threat:-
High competition among retail market of UK and also worldwide. Here are some of competitors
of M&S such as Amazon, Tesco and Lewis etc. If in coming times company do not their
business strategy then they have to huge amount of losses because they have very strong with
brand name competitors at marketplace (Kratzer, Meissner and Roud,2017). M&S economy is
going downwards and having large number of conflicts in creating them more many different
countries.
2. Functional area of Marketing and Finance in M&S
Marketing helps business in various activities to bring out their products into marketplace. Here
are some of functional area of marketing in M&S-
Advertising:-
For any promotion of products M&S market use advertising for selling and buying goods. In this
some of goods are sponsor by any other organization along with radio, newspaper etc. They have
weekly advertise about their stores to local or international through mails or preparing banner
which helps them in promoting their products and services.
Direct marketing:-

This method aims to sell out their products and services which are directly going to consumer
through retailer (Ortiz, Montoya and Munuera,2020). Some of common traditionally direct
marketing including telemarketing, television and shopping channels. Now coming up generation
direct marketing through Email or mobile marketing.
Personal selling:-
Personal selling in M&S supermarket used people to develop their target customer for selling
their goods and services. They try to emphasis while having face to face interaction,
understanding their customer needs and wants.
Customer forces:-
Penny also provide their customer in products and service to make them more satisfied and
happy. This might also help them to develop them in different countries and more to developed
in another countries.
Some functional area in finance management for developing M&S-
Identifying needs of finance:-
A finance manager in M&S market needs to developed their enterprise along with determines
needs of finance in company (Tallman, Luo and Buckley, 2018). As they calculated about funds
and some assets which support their more investments in other business depends on scale of
operation plus working capital.
Select source of funds:-
Number of source are available for making their business more developed in some other
countries it might be concern with share capital and debentures. A finance manager must be clear
about their source of funds in organization and they have to proper arrangements of funds that be
taken to raise in other departments of organization.
Capital budgeting:-
This helps in M&S to take decisions in capital and have expenditure for benefits which are being
expected to received over the period of time or after long one year. In making their right capital
budgeting decisions they should have some basis knowledge about techniques to keep support
for their business.
Planning for profit and controlling:-
Planning is most important part for business that helps them for more developed in finance or
any other departments. The expenditure includes trading costs, expanses and offices expanse,

selling and distribution and other financial costs (Taylor,2019). Profit is more necessary for
M&S business which keep support them in building more good relationship with some other
business sector.
CONCLUSION
This report concluded about interior analysis of M&S when it comes on their reputation
company has become too strong along with their brand image and provide very good quality of
goods and service to their customer. But company has threat from other strong brand, for that
they have to make create best business strategy. M&S have best functional area in marketing and
finance as they have very best strategy for them in developing more in marketplace.

REFERENCES
Books and journals
Akhmetshin, E.M and et.al., 2018. Internal control system in enterprise management: Analysis
and interaction matrices.
Anderson, S.J., Chandy, R. and Zia, B., 2018. Pathways to profits: The impact of marketing vs.
finance skills on business performance. Management Science. 64(12). pp.5559-5583.
Eriksson, T., Robertson, J. and Näppä, A., 2020. Functional top management teams and
marketing organization: exploring strategic decision-making. Journal of Strategic
Marketing. pp.1-18.
Kratzer, J., Meissner, D. and Roud, V., 2017. Open innovation and company culture: Internal
openness makes the difference. Technological Forecasting and Social Change.119.
pp.128-138.
Ortiz-Rendón, P.A., Montoya-Restrepo, L.A. and Munuera-Alemán, J.L., 2020. A study of
cognitive results in marketing and finance students. Simulation & Gaming. 51(5). pp.666-
684.
Tallman, S., Luo, Y. and Buckley, P.J., 2018. Business models in global competition. Global
Strategy Journal.8(4). pp.517-535.
Taylor, A., 2019. An exploratory study of the relationship between job insecurity and employee
engagement focusing on temporary employees in the retailing industry in the United
Kingdom| Case study: Marks and Spencer Group plc.
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