Global Operations: Strategies, Benefits, Risks, and Practice Model

This presentation examines strategies for global operations, emphasizing the importance of market research, customer loyalty programs, and identifying new opportunities. It outlines the benefits of these strategies, such as smoother business functioning, customer retention, and increased sales volume, while also acknowledging associated risks like an unstable environment, information security threats, and the cost and time involved in implementation. The Ansoff Model is presented as a framework for minimizing the risks associated with global business strategies. The presentation concludes with a list of references used to support the information provided.

GLOBAL OPERATIONS
PRESENTATION

TABLE OF CONTENT
• Introduction
• Strategies in operating business globally
• Reason to choose strategies
• Benefits of strategies
• Risks of strategies
• Practice Model
• References

INTRODUCTION
Maximisation of profit is the
core aim for every business
organisation and it is important
to take business globally so as to
capture new market.

Strategies in operating business globally
• Research the competition
• Creation of customer loyalty programs
• Identification of new opportunities

Reason to choose strategies
• Research the competition – This strategy is very
beneficial to company as it allows to operate
business smoothly
• Creation of customer loyalty program -
Companies should keep in mind that its all
about customers and tries to offer quality
products and services to customer so as to retain
them
• Identification of new opportunities- There are
dozens of opportunities which lies in small
processes of business but needs to be identified.

BENEFITS OF STRATEGIES
Benefits of Research the
competition
Benefits of opting
customer loyalty
programs
Benefits of this
identification of
opportunities
Facilitates smoother
functioning
Facilitates in retaining
existing customers
Boosts sales volume

RISK OF STRATEGIES
Risk of Research the
competition
Risk of opting customer
loyalty programs
Risk of identification of
opportunities
Instable environment Risk of stolen
information and fraud
Costly and time
consuming

PRACTICE MODEL
• Ansoff Model – This business
framework can be used to
minimise risk associated with
global business strategy. Risk
cannot be eliminated but can be
minimised or altered by taking
corrective strategies.

REFERENCES
• Ansoff, H.I., 2017. A model for diversification. Management science, 4(4), pp.392-414.
• Coe, N.M., Johns, J. and Ward, K., 2016. Variegated global expansion: internationalization
strategies in the temporary staffing industry. Geoforum, 42(1), pp.61-70.
• Etgar, M. and Rachman-Moore, D., 2019. Geographical expansion by international
retailers: A study of proximate markets and global expansion strategies. Journal of Global
Marketing, 23(1), pp.5-15.
• Oh, C.H. and Contractor, F., 2021. A regional perspective on multinational expansion
strategies: Reconsidering the three‐stage paradigm. British Journal of

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