Business Communication: Analyzing Issues During the Global Pandemic

This report examines the communication challenges faced by businesses during the COVID-19 pandemic, highlighting issues such as physical separation, legacy systems, ineffective communication channels, understanding audience needs, distractions, and network problems. It links these issues to the Shannon Weaver model of communication, illustrating how these challenges disrupt the communication process from sender to receiver. The report also discusses strategies adopted by companies like Sainsbury's to overcome these barriers, including leveraging technology and mastering meeting strategies. Furthermore, it reflects on a presentation about these issues, suggesting improvements such as better visuals and font sizes, and emphasizes the importance of confidence and positive visualization in delivering effective presentations. The report concludes by summarizing the communication issues, the application of the Shannon Weaver model, and reflections on presentation improvements.

BUSINESS
COMMUNICATION

MAIN BODY
TASK ONE
Business communication is being regarded as the continuous process of sharing and
receiving the information between tow or more persons. The effective communication in various
businesses is mainly based on interacting with various personnel for achieving the organizational
goals this report will provide the details related to the topic communication during a global
pandemic and the potential issues, linking to various theories. The communication during the
global pandemic of Covid, various companies faced various problems regarding the effective

communication in the organization. This takes in many forms mainly the verbal, written, oral,
electronic, through voice mails, handwritten, telephone calls, and many others. Because of this
pandemic companies can have great impact on face to face meetings, or discussing various
guidelines policies, and records of the company in operating the businesses.
The crises and the pandemic in the word has created the various uncertainty and stressful
situation for conducting the businesses in the world. Communication during the global pandemic
issues, being faced by various companies. During crises in business effective communication is
very essential. As because the business needs to have face to face meetings related to dicussing
the policies, trainings, guidelines. Because of the pandemic issues communication in the business
faced various crises regarding the compliance of various risks associated with the health. Various
issues include:
Physical separation: due to not meting personally, will hinder the communication as
because f with pandemic the various benefits regarding the non-verbal communication and
personal meeting as of face to face contact will be less due to pandemic. So the languages,
expression, and the Bennetts of the non-verbal communication will be separated with the covid

pandemic and the audiences will be enabled get the accurate message which will hinder the
communication processes between the sender and the receiver.
Legacy systems: various outdated system for working from home will hinder the
communication possess as the incapability of the processors will lowers the opportunity for
communicating with various individual that is needed by the company.
Ineffective communication channels: due to pandemic there will be ineffective
communication challenges being used by the company in order to communicate with various
audiences about various policies, guidelines. This will create the barriers of understanding the
situation properly.
Not understanding the audience needs properly: for proper commutating with the
audiences, proper management with them is very necessary. So during the pandemic with
various dynamic changes in the world, will affect the management and audiences will be less
engaged, which will hinders the productivity and communication processes and the information
being communicated filters as the audience does not understand the exact meaning of message
which has being communicated via online platform as the message gets filer this enables the
receiver to get the complete picture of the exact things.
Distraction: various distractions during the crises will cases the problems for effectively
communication with the audiences as of noises, various disruptions will hinders the meetings
being communicated online platform. As various distractions during the video conferences
during the pandemic will leads to wrong understanding of the message and the information by
the audiences.
Network issues: Due to Covid pandemic the main challenge is of the issues related to the
network problems. As many individuals do not have the Wi-Fi and the proper networks
connectivity for the meeting made on the online platform in the areas where they live mainly the
rural regions.

Linking these issues with the communication Shannon weaver model As various issues
being face-by the audiences of communication during covid pandemic crises are: this
model is mainly comprises the sender this is an individual which will communicate the
message via online platform or the Goole meet, zoom. The massage containing various
guidelines, policies for the business to be conducted during pandemic. As due to pandemic
various retail business stores has drastically shifted to online platform. Encoder will be
using the machine for converting the message into various signals Which is to
communicated to the receiver via various channels that is the online platforms for face to
face meetings, using various social media app(channels), sites for transmitting the
message. The information being received by the receiver will be decoded in language also
the information being transmitted will move thorough various distractions and noise which
will mould the meaning of the message being decoded by the receiver. Lastly the feedback
is being given by the audience to the sender of the message.

Sainsbury has adopted various strategy for living the issues mainly the company which
feature its various home and various appliances in magazines this is the major tool being used by
the company in order to communicate with the external and internal stakeholders which resolves
the barriers. Also, various newsletters is being used by the company in ordered to communicate
the information about the company related to personal, social, items with the internal audiences
and also to the external ones.
Leveraging the technology in the proper way: By using efficient mails and proper text
message about the meeting with detail description must be given to the audiences in to resolve
the barrier and receiving instant feedback for the communicated message which help in
understanding the message accurately.
Mastering the meeting in the better way: As coping with the strategic meetings must be done
an aligned with the short message for understanding the message accurately.

According to you what are the major communication issues faced by company due to covid
pandemic?
Ans. The major issues that is being faced due to pandemic criers are mainly the network
problems for concerning the online platform for communicating various policies with the other
person, also various hinders related to receiving the proper message.
State the solutions to communication problems being faced by company in pandemic situation?
Ans. proper communicate with the text mails about the important information also the company
must provide the proper network ability and system for working.
TASK TWO
While making the presentation about the topic potential issues due to pandemic being faced
by various companies. All the content of the presentation was went well. As the issues being
mainly faced by the audiences will hinders various operations which needs to be communicated
by the audiences in well manner. All the content used in a proper and systematic way which
helps in understanding the information in the clear and precisely. As by keeping the simple
content will benefit the audiences in remembering the information of presentation for the longer
time. As the content of the presentation went well because I have used various key outs for

explaining the issues being faced during the Ovid pandemic by various companies for shifting
the business to the online platform. Also by describing the real examples of the company has
helped in defining the solution for the communication issues. Also by providing detail
understanding on various issues of communication has helped to understand the challenges with
the content in accurate manner.
Improvements that I need to make in the presentation includes about the images and the
graphics can be in the better way. Also, using the bigger and expanded font size will help in
understaffing the information in the better way. As for making the eye catchy presentation the
bigger font size with the improved graphics will helps in engaging the audiences in proper way.
As with the better pictures will aims in viewing the clarity of message easily this will increase
the audiences interest which restores the message in the memory by remembering the pictures.
Also, by using the clear images will help in better engagement of the audiences to memorize the
content in easier way. As for instance using different visuals which are not related to topics will
hinders the content of the presentation. So needing improvements By adding the pictures
appropriate pictures with the key statements of the content will helps in supporting the content
being used for transmitting the information.

.
The actions can be taken for the suggested improvements for the presentation includes:
By making the proper an up to date presentation for the relevant topic, by addressing the formal
and proper title with the graphics will helps in building the eye catchy presentation of the
audiences.
By using the eye-catching colours will help in attracting and engaging the audiences in
more efficient way. Also, for improving the presentation starting with the strong and better
outlining also with the appropriate pictures with specifies the key statement will improve
presentation and support the content in more accurate way. Delivering the presentation with
confidence will helps in convincing the audiences for various problems which are ascertained in
the presentation.
Using the positive visualization will help in imagining the better scenario for giving the
presentation to the audiences. Using the font size in the expanded and more highlighted way with
different colours will helps in improving the presentation and makes it eye catchy. Furthermore,
these improvements can be well implemented by attending others presentation and analysing the
various new areas which will need to be improved for the future presenting information to
various audiences. By using various bullets points, text points with different colours in order to
make the appropriate presentation

From the presentation it can be concluded that part one has defined the communication issues
being faced by the companies during the pandemic times. Also, by using the Shannon weaver
model has helped in defining about the issues in the detailed manner which have explained the
issues in process of communication and also various solutions for resolving the company issues.
In Task2 to has explained about the reflection on the feedback for power point and suggesting
various improvements to be made for making effective ppt.