Sunway University: PRJ 3143 Global Shift Analysis and Reflection

This report analyzes Peter Dicken's 'Global Shift,' focusing on the evolving global economy, global industry analysis, competitive advantages, industry analysis procedures, and environmental impacts. It discusses the changing contours of the global economy, including cultural understanding, technological advancements, and trade opportunities. The report examines global industry as a basic unit of analysis, highlighting the importance of income, employment, and international trade. It also addresses global competencies as a source of competitive advantage, emphasizing the role of innovation, market segments, and brand loyalty. The report then details procedures for global industry analysis, including market research and the assessment of opportunities and threats. Finally, it explores the environmental impacts of global production networks, emphasizing the challenges of environmental damage and the importance of green supply chain practices. The report concludes with a summary of the five factors presented and their significance in understanding the global shift.

Running Head: Global Shift by Peter Dicken
Global Shift by Peter Dicken
Name of the Student:
Name of the University:
Author’s Note

1GLOBAL SHIFT BY PETER DICKEN
EXECUTIVE SUMMARY
The following report aims at the recent trend of globalization by Peter Dicken. The global shift
in the economy has a vast impact on the technological and economy as a whole. The report
specifies on five headings which explains about the impact of the economy.

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Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................4
The changing contours of the global economy........................................................................4
Global industry as a basic unit of analysis...............................................................................5
Global competencies as a source of competitive advantage....................................................6
Procedures for global industry analysis...................................................................................7
Environmental impacts of global production networks...........................................................8
Conclusion.......................................................................................................................................9
Reference.......................................................................................................................................10

3GLOBAL SHIFT BY PETER DICKEN
Introduction
The term Global Shift was coined by Peter Dicken in the mid-1980s, which examines the
changes in the globalization and the world economy. The new addition of the term seeks the
understanding of the complexities of changing world environment in relation to the work on
economic globalization (Ponte & Sturgeon, 2014). The sixth edition of the book written by Peter
Dicken explains the economic globalization, consumer organization in civil society, power
relation, the role of transnational corporation. The following report explains about the five
factors that is related to global shift and its challenges in the respective ground. Aim of the
assignment is to elaborate on the function of the global shift in content to the economy. The
effects and the impact of the conceptual debate is discussed dealing with globalization (Gereffi,
2014). The extended problems and organization of global governance in the references of global
economic crisis and the responsibilities of the corporate social responsibility. The theory
illustrate on the critical discussion of different theories in situation to economic globalization.
The book which is launched in this edition has a classification of four colors and has an
extensive operational ancillaries.

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Discussion
The changing contours of the global economy.
Global shift is quite a simple phrase that explains as the definitive work been done on the
current economy. Global shift provides the most recent and comprehensive explanation about the
shifts in the global economy. Accordin to Arvis et al., (2016) the shift in the globalization has
examined the role of labor, consumer and organizational development, power relation between
the leaders of the corporates and multinational corporates. In this section of the report the
changes contour of the global economy explores many complex ways. Globalization has led to
great cultural understanding between the complex relations that connects between the mixed
culture, people, countries, trade opportunities, technological advancement and investment in the
business. The shift in the global economy has resulted in the fluctuations in the situation and
processed that into compromises. The global interact to manufacture in the production network.
The section highlights on the technological changes that increase in the complexity of network,
the changing reflection of the economy with global looks forward to construct and reconstruct in
the economy. The other aspect of changing contour in relation to losing and winning in the
global economy. The economy reveals to the process of changes in the studies range from
primary industry to automobile and manufacturing industry (Locke, 2013). There has been
countries like Canada, Unites States and Mexico have constructed a free trade agreement which
facilitates trade without any restrictions, which makes it easier for the country to perform in
international trade.
The challenges faced by the economy with the upgrade value of resources has led to an
advancement of more comfortable technologies, affordable goods such as food, clothing and

5GLOBAL SHIFT BY PETER DICKEN
shelter, globalization has been useful to many phase of the society (Varoufakis, 2015). The
challenge which the society has been facing due to the shift globalization is employment level of
the people (Audretsch, Lehmann, & Wright, 2014). It is due to globalization that makes the
living of the people so hard to survive. A country which has a lower wage structure, lack of
benefits for the employee, increase rate of pollution and harming the environment (Arkolakis et
al., 2018)
Global industry as a basic unit of analysis
The global industry refers to the organizations which work effectively in the market in
most of the places across the world. These industries offers services and goods to the consumers
I very market, along with the companies which are in a competitive position and depends on the
performance across the market in the economy (Bohari, Hin, & Fuad, 2017). The analysis of the
economic development depends on the clarification and the trends for the key requirements such
as comparative advantage, the strength and the weakness and an aim to minimize the risk and
enlarging the opportunities. The unit of analysis is done on the estimation and identification of
globalization and it aims to structure the key industry, metropolitan areas and states. Under the
economy the elements which are important are income, employment level, international trade,
constructive economy, retail sales, school dropouts and crime rate. Globalization has seen its
levels of its uplifted but there has been barriers for the people for generation of jobs (Peng, Xie,
& Lai, 2018). The people moves from door to door in search of proper jobs but there is a lack of
opportunities which leads to an increase in a level of unemployment.
Job security has been less as there are so many competitors and start-up which does not
guarantee an employee’s job. The aim of globalization is to create jobs only in developing
countries which provides cheaper manufacturing employments. The opportunity of diverse

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offering of work should be the target of the economy. The society should generate and employee
workers who are efficient and dedicated to work. From the analysis, the challenges which has
been identified is the level of unemployment in the economy (Csomos, 2013). The
recommendations were made as the way public would react to the level of unemployment. The
solution to the problem of unemployment is generation of jobs for the people who are
unemployed. There are many employees in the society who face difficulties or there is lack of
job satisfaction (Onn, & Woodley, 2014).
Global competencies as a source of competitive advantage
The potential source of the organization is the rare attribute which serves as a competitive
factor for the other organization. Analysis of the core competence refers to a set of reasonable
advantage. The latest edition of this book is the seventh edition which had been based on the
changes and resources has been collected and rewritten in the most recent empirical
development, distribution, corporate governance, ideas on production and consumption. The
recent change in the globalization had made the society experienced a reduction in price in goods
and services through the medium of trade opportunities. This has resulted in a downfall of cost in
importing and exporting. The recent change in the globalization had made the society
experienced a reduction in price in goods and services. The barriers of trade such as taxes or
quotas have reduced and enlarged the ability to trade (Soria & Troisi, 2014).
Organization can achieve advantage in a number of ways. Globalization has triggered
common and effective strategies which makes the companies find success with the help of
different, market segments, leadership and differentiation. The idea of bringing consumer goods

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at a lower cost improves the efficiency of the operation. If the overhead cost of the
manufacturing unit is lowered and resources are maintained and equipped which results in
increasing the sales and built brand loyalty. The diversification in the production refers in
providing better and quality products. The uniqueness of a corporate helps in building a brand
identification and the consumer recognizes with a distinctive brand identity (Miska, Stahl, &
Mendenhall, 2013). The companies have adopted the strategy of making the highest quality
products, the delivery of the product has been made at a faster rate and attainment to more of
customers. The attribute of creativity and innovation assist to fill up a need or solve up a problem
that the company is able to solve. Due to globalization the companies offer high quality product
with high price which increase the profit margins.
Procedures for global industry analysis
The theory highlights the changes in the centers of gravity and clarifies the global
financial crisis. An industry analyst performs the primary and secondary market research within
an organization. The market research is done with context to information technology, consulting,
assess to the sector trends, market size and develop industry models. Analyst specializes in a
single segment, while reaching the broad expansion in the market rather than specify its publicity
in trade business, equities or financial analyst as a financial opportunity. The business uses the
tool to assess the market in an advanced way. The business owner uses this style to figure out
how the industry works in a dynamic manner and helps in developing a strong sense bin what is
going on in the economy. Globalization plays a vital role in the shift of its methods which had
enhanced the competition level (Rao & Reddy, 2015).
As an entrepreneur of a specific market understand the importance of industry
assortment. The use of this tool shows the choice of the kind of industry it is working, its

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competitive advantage in the market and its current position in the economy. With the further
process of this tool the industry can examine the opportunities and threat within the working
environment. The planning of the future course of action is an important role for the organization
to implement. During this stage the leader should position itself in the market. The more he is in
the market, the more he understand the kind of market products are being sold. According to
Alcamo, J., Henrichs, T., & Rösch,( 2017) the threats and bargaining power are analyzed by the
buyers which are considered to be different. The society should generate and employee workers
who are efficient and dedicated to work. The rise in standard of the people should be made
ultimate solution by covering the unemployment of the state or country.
Environmental impacts of global production networks
The advantage of globalization has affected the livelihood of the people or an individual
who experience the benefits of the globalization. The opportunity of diverse offering of work
should be the target of the economy. The rise in standard of the people should be made ultimate
solution by covering the unemployment of the state or country. As the industry are growing and
has taken role in the global scene, the relationship within the employees of the industry in the
environment has gone through a constant change. The economy where the society is dwelling
has come to place an extreme value on the consumption of material goods. The rate at which the
consumer goods and services demand the place for material which is easily accessible. The trend
of technology has enabled the organization revolution to evolve in the developing countries. The
reason for technological development occurs when innovative people comes across major
challenges. The challenges in the economy has raised due to globalization. The challenges which
the organization faces today is because of the environmental damages which affect the

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organization and the people living in it. It has trained the employees to fix the problems and not
only avoid further environmental damages.
The challenges faced due to globalization has created a negative impact on the society.
According to Fahimnia, Sarkis & Davarzani, (2015).the green supply chain has affected in
different manner. Firstly, the focus has been on obtaining focus on the suppliers in the
environmental standard adopted by the manufacturer. Secondly, the enquiry has an outcome of
appraisal and cooperative activities on the environmental investment of suppliers. Lastly, the
reaction of the suppliers with regard to environmental aspect can prevail not only for all the
suppliers but also for the manufacturer.
Conclusion
The report can be concluded by the five factors of Global Shift by Peter Dicken. One of
the major growth in the economic development is inherent with the rapid growth of the
technology. There was a consideration of the foreign direct investment in the mid twentieth
century. The opportunity for growth in the employment rate has been increasing. Many
unemployed worker are employed in the recent phase with the development of the economy. The
facilities to trade exchange has increased as a result of globalization because the barriers of
import and export has been minimized. The shift in the infrastructural business and nation is
related to transportation, communication, sewage and electric system. These systems tend to high
cost investment and a vital impact in the development in the economy. As a complex and
multidimensional process and integration among the people, companies and government
worldwide.

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Reference
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scenario analysis for the world commission on water for the 21st century.
Arkolakis, C., Ramondo, N., Rodríguez-Clare, A., & Yeaple, S. (2018). Innovation and
production in the global economy. American Economic Review, 108(8), 2128-73.
Arvis, J. F., Saslavsky, D., Ojala, L., Shepherd, B., Busch, C., Raj, A., & Naula, T.
(2016). Connecting to Compete 2016: Trade Logistics in the Global Economy--The
Logistics Performance Index and Its Indicators. World Bank.
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economy. The Journal of Technology Transfer, 39(3), 301-312.
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Gereffi, G. (2014). Global value chains in a post-Washington Consensus world. Review of
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Locke, R. M. (2013). The promise and limits of private power: Promoting labor standards in a
global economy. Cambridge University Press.

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Miska, C., Stahl, G. K., & Mendenhall, M. E. (2013). Intercultural competencies as antecedents
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