Global Marketing Report: Brazil and Germany Solar Energy Analysis

This report provides a comprehensive analysis of global marketing strategies for space-based solar energy, focusing on the potential markets of Brazil and Germany. The introduction highlights the importance of global market research for establishing international operations and achieving profitability. The report then assesses the product or services which launch within the market. It examines the political, economic, social, technological, and environmental factors (PESTE) and the cultural, administrative, geographic, and economic distances (CAGE) of both Brazil and Germany. The analysis considers the suitability of each market for solar energy products. The report offers recommendations for pursuing global strategic partnerships to enhance market outcomes and profitability. Overall, the report provides a detailed overview of global marketing strategies and their application to the solar energy sector, including recommendations for future success.

GLOBAL MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................1
1.......................................................................................................................................................1
Product or services which launch within the market...................................................................1
2.......................................................................................................................................................2
3.......................................................................................................................................................6
Market in whichspace based sloar energy launch their products and services............................6
4.......................................................................................................................................................9
Assessment of different global marketing strategies which launch and for future success.........9
5.....................................................................................................................................................13
Recommendations to pursue global strategic partnership.........................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Global market determines effective strategy and outcomes through the company can
establish their operations in international areas. In is very important element to conduct research
for developing ideas and outcomes for ascertained profits and revenue (Svahn, Mathiassen and
Lindgren, 2017). For enhance operations to establish new products and services, it is the best
market in which the company can make products and services at high level. With the help of
analysis international market, every enterprises can make their successful targets and ascertain
profitability at workplace. It evaluates international market to make effective results which
enhance ability to make performances (Lim, Yong and Suryadi, 2014). In this context, present
report is based on space based solar energy which provides by sun power at workplace of Brazil.
This is because, there is lack of electricity which create negative impact on the functions and
operations. In addition to this, they are enhances their operations and functions in different areas
of the world. For enhance outcomes and performances, the chosen business target to make their
operations in Brazil and Germany which is the most favourable nation to expand functions. The
cited firm has chosen solar products to capture the whole market of Brazil (Darley, Luethge and
Blankson, 2013).
In this context, present report covers range of model and concept which demonstrate
effective global marketing strategy. Furthermore, it includes appraisal of alternative courses of
action which assist to develop profitability and outcomes at workplace. Moreover, it also
evaluates data and information from different range of specific sources that are related to the
global marketing strategy. In addition to this, report also provides recommendations to develops
market and opportunities for launch products and services.
1.
Product or services which launch within the market
In order to expand operations and outcomes, space based solar energy need to concentrate
on their activities and performances, which assist to grow revenue and profits. With the help of
establish operations and functions in Brazil and Germany market, space based solar energy is
develops market outcomes. Thus, they will easily develop their revenue and profits (Darley,
Luethge and Blankson, 2013). In this way, solar products can be enhancing through ascertain
results and performances. Within the chosen countries, there is wide scope to make effective
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results and performances for establish market at workplace. In this way, economy possesses
effective results and outcomes which develop profits at high revenue. With the help of effective
strategy the chosen business will easily establish their performances through measure outcomes
at workplace. The organisation can establish their operations and outcomes; through ascertain
performances in Brazil market (Bahadir, Bharadwaj and Srivastava, 2015).
2.
Assess the Global Markets where you wish to launch the product
Brazil is vast, varied and incredibly diverse. There are more than 205 million people are living.
In last few years countries economic has been adopted some major changes such as increase
income of individual’s. These factors attract many global companies to conduct their business
activities in Brazil (Lim, Yong and Suryadi, 2014). Space based solar energy can launch its
electrical devices in this market. In market research it is found that energy market in Brazil is
rapidly increases. Every year approx. 45% of this market is increases. It is also blessed with a
huge amount of raw materials and vast amounts of space for crops and a semi-tropical warm
climate. For conducting its business operation organization can use Peste model. This model
helps to entity for gaining the in depth knowledge regarding to market and their products.
Following are Peste analysis of energy market in Brazil (Darley, Luethge and Blankson, 2013).
Political factor
The political environment of Brazil remains stable and government is also proactive in
nature. The Brazilian government supports international business for their country’s growth.
Government policies and their relations with other countries help to industry for expanding their
business. However, corruption remains still a big issue. In this country. More than 68%
government agencies are corrupted. This can create problems for expanding business of space
based solar energy for conducting their business operation (Svahn, Mathiassen and Lindgren,
2017).
Economical factor
Brazil’s economy is the 7th largest economy in world. Its economics polices and stability
promotes good industrial growth. in country economy is become the fastest growing economy in
world. With rising in individuals incomer by 1.5% helps to them for increases in their purchasing
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power as well (Melewar, Dennis and Kent, 2014). The energy market shown growth of 0.5%
every year. However, country’s unemployment rate is also approx. 7.6%., but its economical
polices and FDI attracts to many investors in this country. Data suggested that for energy market
Brazil is good and companies gain maximum profits from their operations (Armstrong, Adam
and Kotler, 2014). There are many other problems which are faced by Brazil such as lack of
electricity. With the help of solar energy they can attempt many other work such as Agricultural
activities.
Social factor
The social factors of country is varies and includes diversity in its cultural. From market
research it has been found that there are huge differences in between class of individual.
Brazilian people are considered wealthy citizen and huge people with minimal income (Darley,
Luethge and Blankson, 2013). The middle class is grown by 12% and spending power of
consumer of and they are paying more money on their electricity. In order to development of
solar products their social status raise and they can make more saving on this products.
(Lim, Yong and Suryadi, 2014).
Technological factor
As compare to other countries Brazil possess weaker technological infrastructures.
However, more than 50% of population is using internet in which 45% are actively using social
media. For making advertisements space based solar energy can use social media for making
advertisements of its products and services. In Brazil there are many technological centres are
found which help to industries for developing their products (Bahadir, Bharadwaj and Srivastava,
2015). But there is lack of technological infrastructure and investment which may threaten to
space based solar energy’s business ventures.
Environmental factors
The climate of Brazil and its geographical location support in business environment.
There is no natural disaster like earthquakes and tsunami, which may cause stoppage of the
business. In this country there are no such factors which can hem to business industry. But this
country is not good in quality of air infrastructure which effects business. For conducting energy
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market in Brazil, entities have to face many types of diseases which may effects their business
(Melewar, Dennis and Kent, 2014).
Use of CAGE distance framework
Brazil has a rich, ethnically mixed population of black, white and mixed, mostly
practising Catholicism. Brazilians believe in creating family social networks. Most of the
Brazilian people belief in making effective communication with each other. Cultural of Brazil is
considered as open cultural (Darley, Luethge and Blankson, 2013).space based solar energy gain
advantage from this cultural. As the people of Brazil, are very open minded. With the help of
their culture they can easily expand their business. Administrative distance of Brazil is consists
to may instability the country is facing huge problem of corruption. Civil laws and regulation of
Brazil is opposites to the UK’s law. Space based solar energy have to learn business law of
Brazil so they can conduct business operation easily. Geographical distance of country includes
its climate which is generally hot. It is the fifth most populated country in the world. Air quality
and water facilities of Brazil is not good (Melewar, Dennis and Kent, 2014). Space based solar
energy can helps to this country to develop their natural resources in effective manner.
Economic distance, Brazil is 7th largest in the world. in country there are recent improvements
has been noticed along with this it is one of the fastest growing country in the world. There are
many international investors which wants to invest their money into Brazilian market and the
country is already facing many problems related to generating electricity so the Brazil can be
profitable for launching energy based products.
By collecting the data it is assessed that Brazil is full of rich cultural and one of the
leading economic in the world. Use of energy based products is rapidly increases. There are also
increases in rate of middle class families which help to space based solar energy for offering its
services in global market (Lim, Yong and Suryadi, 2014).
Germany
Another country where, space based solar energy can be used is in Germany. For
expanding its energy items business Germany can be a good market. It is the 2nd largest exporter
and 3rd largest importer. Over the years, Germans established a very high standard of living and
social security (Darley, Luethge and Blankson, 2013). The nation takes pride as Germany was
home to many influential scientists and inventors. But most of all, people know the country for
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its political and cultural history. With the help of PESTE analysis space based solar energy can
analysis of its products and German market, so they can choose their global strategy for
expanding its business.
Political factors
Germany is a democratic republic. The political system functions under a system called
Grundgesetz. Germany government stability and their relation with other counties help to them
for expanding their business. The German government more than to 45% of its budgets spend on
industrial research and development programs so the business houses can make improvement in
their products and services.space based solar energy can take advantage of its policies (Bahadir,
Bharadwaj and Srivastava, 2015). Country's government is focuses on developing renewable and
Solar products which helps to them for making their country more advances.
Economical factor
Germany has a social market economy with a highly skilled labour force, a large capital
stock, a low level of corruption, and a high level of innovation. It has the most powerful nation.
Its technological sector contributes more than 28% in its economy and the unemployment rate is
projected to fall to 5% at the end of 2015, generating some inflation pressure (Melewar, Dennis
and Kent, 2014). The consumer power in Germany is quit high. In Germany energy s market is
increase rapidly and there economics policies are also welcome to many new companies and start
-ups. As according to data for energy market Germany can be the best place for making solar
based products.
Social factors
Germany society is considered as the open, participative, civil society, which is
somewhat given an idea of open-civil society. The country spends 0.37% on its GDP on
development. For energy market it has been assessed that more than 53% people spend a large
amount of their income on buying energy saving products. . For expanding its energy business
space based solar energy can chose Germany because its social cultural promotes more use of
energy based products which helps to them for making more use of energy products. (Darley,
Luethge and Blankson, 2013).
Technological factor
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Germany's achievements in the sciences have been significant, and research and
development efforts form an integral part of the economy. The Nobel Prize has been awarded to
104 German laureates. Germany is one of the leading countries in developing and using green
technologies (Armstrong, Adam and Kotler, 2014). The key sector of Germany is technology is
use of green energy, material efficiency, energy efficiency and waste management. Germany’s
green sector’s turnover is more than $272 billion. For space based solar energy it is considered
the best opportunities’ for expanding their global business.
Environmental factor
Germany environmental policies are more focused on green energy and waste
management. People of Germany are highly aware regarding to the use of environmental
policies. Germany has set different environmental policies for industries. If space based solar
energy wants to offer its services into Germany then they to follow certain rules on
environmental which may add certain cost in their operational management (Darley, Luethge and
Blankson, 2013).
Use of CAGE model
The cultural distance of Germany is has rich and mixed with many other cultural. Their
main language is standard Germany. The people of this country believe in high education and
follow their own traditions. Most of educated people like to use of energy products so the make
their environment more clean and green. Which raise their standards (Melewar, Dennis and
Kent, 2014). It is considered the best business opportunists for space based solar energy to sell
their products in this market. Administrative distance both civil and customary laws. German
energy market is continuous increases and also their uses. Geographical distance of Germany is
cool. The country is facing any environmental issues like increases in pollution. Space based
solar energy helps to them for improving their environment. So it's considered as the profitable
business. Economical distance has social market. In which they have possessed highly skilled
workers. It can be turn into opportunities for developing solar products.
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3.
Market in whichspace based sloar energy launch their products and services
Brazil is the wide market and they have diverse range of areas in which space based solar
energy can establish operations and functions. In this market more than 205 million people
working with economic inequality between rich and poor people. Due to high inequality, among
poor and rich people economy is not success and they are not fairly operate functions (Lim,
Yong and Suryadi, 2014). When corruption is take place, current government of the country
recovering it with recession. Further, Brazil has the largest economy in South Africa and they are
characterized by moderate and free market economy. They are also operating inward-oriented
perspective within the market which establish operations with huge amount of products and
services. In this aspect, the chosen business require more amount of raw-material and fund to
operate electrical products within the market (Darley, Luethge and Blankson, 2013). Climate of
the country affect to the operations and functions for ascertain profitability at workplace.
Cultural distance
Most of the people are very rich in Brazil and there are population is mixed of white and
black people. Their mail language is Portuguese which can create problem to employee ofspace
based sloar energy to determines effective results and performances at workplace (Melewar,
Dennis and Kent, 2014). Within the nation, family social network are prefers to create
profitability and positive outcomes at workplace. In this aspect, Nepotism considers acceptable
which like by most of the company to demonstrate effective results and performances at
workplace. In Brazil people are prefer to make communication face to face so that they are able
to deliver effective results and performances to each customer. As results,space based sloar
energy has advantages to conduct business within the market through sharing opinion and
outcomes (Armstrong, Adam and Kotler, 2014). There are various benefits also take place that
determines effective results and performances at workplace. When the chosen business conduct
face to face communication, they are able to easily understand each customer through creating
interaction. It also makes loyalty of customer towards the business operations which can be made
through developing ideas and operations. As results, misunderstandings can be avoided at
workplace for establishing operations that assist to create various opportunities. It will assist to
make positive relationship to build future roles and responsibilities at workplace (Darley,
Luethge and Blankson, 2013).
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Administrative distance
Civil law is the basis for ascertain legal cases and laws to oppose UK rules and
regulations. Thus, managers of space based solar energy need to understand about business law
and system of Brazil. This is because, it assists to solve disputes and conflicts that can be take
place and common as well (Armstrong, Adam and Kotler, 2014). In recent time, president of the
country suffered loss from outsiders businesses. This, is because of corruption within the country
which create negative impact on the outcomes and performances of the company. Within the
chosen country, many people are lawmakers almost 68%, who are voted to impeach at
workplace. In addition to this, there are also some crises which create negative impact on the
company and its operations (Svahn, Mathiassen and Lindgren, 2017). Due to the political
situation,space based sloar energy want to take stability in their work and performances before
launching their new products within the market. As per the passengers number, there are more
than 100 million people are travelled continuously establish operations and outcomes for
ascertain positive results at workplace.
Graphical distance
South American of Brazil has constitutional republic bordered within the 10 countries.
There are almost four time differences within the Europe which considered for developing
outcomes and performances (Zeriti, Robson and Leonidou, 2014). Climate of the country is very
hot so that it creates impact on space based solar energy operations to establish market and
outcomes at workplace. This function is established in Brazil market because there is lack of
electricoty. The total area of Brazil is 8,515,767 Km with effective population of around
205,338,000. It is the fifth largest country in term of population within the whole world. One
challenges within the country can also affect to the company operations and outcomes (Cavusgil
and Knight, 2015). This is because, virus is take place that creates impact on the business and
operations to determines effective results and performances at workplace. In this way, space
based solar energy unable to easily establish electrical products within the market. As results,
there are various business can easily operate their functions and operations without facing any
electrical issues. They have to make sure that all products and services effective so that company
will easily enhance their profitability and performances at workplace. Within the Brazil, there is
high competencies of price take place due to high cost of electrical raw-material. Thus, the
8

chosen business need to concentrate on it through solve issues and problems at workplace
(Appiah-Adu and Amoako, 2016).
Economic distance
As per the economic point of view, Brazil is 7th largest nation in all over the world.
However, they are weak to demonstrate effective employment rate at workplace. Within the
international monetary aspect, economy of the nation is shrinking up to 3.5% (Talay, Townsend
and Yeniyurt, 2015). In order to consider improvement in recent time, investors perceive
effective results and performances at workplace. Recent improvement by investor, assist to take
advantages through making economy is stabilizing. With the help of foreign businesses, space
based solar energy can establishes their operations through investing money at workplace.
Technology wise, 113.7 million Brazilians use the internet, with 55.4% using the internet at
home. Social media is also considers, 78.1 million users making up 45% of social media
penetration in Brazil (Winit, Gregory and Verlegh, 2014). Showing that advertisements and
sellingspace based sloar energy electrical products can be develops around Brazil so that weakest
compared to other countries. Lack of investment within the nation can create problems, for
develop technological industry, could also make threaten for space based solar energy for
improves electrical products and services.
4.
Assessment of different global marketing strategies which launch and for future success
There are various outcomes and operations which assist to develop for profitability and
positive results at workplace. In respect to this, space based solar energy operate various
functions and operations in retail business to ascertain results and performances at workplace.
The chosen organisation wants to expand their operations in new areas of the another place
(Altuntas and Turker, 2015). In this aspect, they can enter in Brazil to determines effective
results and performances at workplace. In this aspect, they can use following area to ascertain
their results and performances:
Joint venture
It is the way, in whichspace based sloar energy operate their functions and operations to
demonstrate various benefits at workplace. In this aspect, they can deal with different element
which shows positive results and performances within the organisation (Crane, Kawashima and
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