Global Special Interest Tourism Markets: Analysis and Trends Report

This report explores the global special interest tourism (SIT) market, focusing on how tourism caters to specific interests. It uses Holiday Architects as a case study, proposing adventure and sports tourism in the Maldives as a special interest product, capitalizing on activities like diving, snorkeling, and night fishing. The report highlights the Maldives' potential despite its economic challenges, emphasizing tourism's crucial role in its development. It justifies the selection of adventure tourism due to current market trends and customer preferences for activities-based travel. The Maldives offers a healthy lifestyle and various water sports facilities. The report concludes that by offering sport and adventure tourism, Holiday Architect can meet the needs of niche markets and cater to its target audiences, aligning with current trends and fulfilling their desires. Desklib provides students with access to this report and many other solved assignments.

Global special interest
tourism markets

• Introduction
• Special interest tourism product, service or experience to meet customer needs,
motivations and demand
• Pitch that is well-matched to meet current market forces, trends and customer demand
• Justified rationale for a special interest product, service or experience
• Conclusion
• References
Table of content

Introduction
Special interest tourism (SIT) is the availability of customised tourism sports that
caters to the specific interests of businesses and individuals. In this case, tourism is
undertaken to fulfil a particular hobby or need. There are many sorts of special tourism
interest; it could be instructional tourism, sports activities tourism, fitness and splendour
tourism, arts and amusement tourism and loads greater. In order to complete this
assessment Holiday Architects is taken in to consideration.

Special interest tourism product, service or
experience to meet customer needs, motivations
and demand
Maldives is referred to as paradise on
earth wherein the whole globe enjoys in
lots of specific approaches and relaxes and
soothes their thoughts. Maldives is a
vacation spot wherein middle and upper
magnificence populace can come and
experience.

Continue...
In order to targeting Maldives as a tourism destination, the management of Holiday
Architect can offer adventure and sports as a special interest tourism product. Under
which, they can take benefits of different activities like Diving and snorkelling,
Rejuvenation, Surfing, Water sports Island Hopping, See the Culture Renewal of
wedding vows, Night Fishing, Big Game Fishing, Visit to the Capital, Male’ City
Cruising the Atolls Dolphin and Watching Cuisine. Night fishing is a specially famous
activity – the trips commonly quit with a barbecue at the inn with the day‟s seize.

Pitch that is well-matched to meet current market
forces, trends and customer demand
Maldives, commonly called Maldives Islands and
formally known as Republic of Maldives, is a charming
stretch of landmasses inside the northern Indian Ocean.
The impartial state is made from around 1,200 coral
islands and sandbanks, of which two hundred are
inhabited, stretching greater than 820 kilometres from
north to south and a hundred thirty kilometres from east to
west.

Continue...
Despite its popularity as a luxury travel
destination, Maldives is one of the world’s
economically poorest nations, its developing
economic system primarily based around
fishing and boat constructing. Tourism may
be crucial in the ongoing development of
the kingdom.

Continue...
In Holiday Architect, the management of the company
selected adventure and sport tourism as a special interest
tourism product. Because in current era, customers highly
preferred this kind of tourism product as well as it is in
trend. Usual tourism sports in the Maldives consist of water
sports activities which includes diving, snorkelling,
windsurfing, catamaran cursing, water skiing and surfing.

Justified rationale for a special interest product,
service or experience
Maldives is a healthful way of life and an activities destination. In addition to spa,
snorkelling and diving every hotel within the Maldives can offer centers for water sports
activities, from surfing and kayaking to kite boarding, jet snowboarding and cursing.
Today, the Maldives is an international-famed tourism spot, with numerous international
emblem names in its tourism portfolio, and it continues to win several worldwide
tourism awards. Most of the hotels inside the Maldives are capable of presenting modern
centers and offerings, leisure and high-tech telecommunication services.

Continue...
2007 noticed a document twelvemonth for Maldives Tourism with a 12.3 % upward push,
a vital accomplishment signalling the industry changed into get bying excellent with the
long everlasting affects of the tsunami. Tourism is the leader enterprise within the
Maldives and contributes about 32 % to its GDP – a determine which can smooth lift to 70
% if indirect sectors associating to touristy are taken into records. Tourism generates a 5th
of Maldives complete employment and 70 % of its foreign exchange internet incomes. It
besides debts for 30 % of the Government ‘s gross.

This has been summarised form the defined information that Maldives is a highly
demanding tourism destination. By offering Sport and adventure tourism product, the
management of Holiday Architect can meet the need of niche market and offer product to
its target audiences as per trend in order to fulfil their desires.
Conclusion

•Agarwal, S.H.E.E.L.A., Busby, G.R.A.H.A.M. and Huang, R.O.N.G., 2018. Special interest
tourism: an introduction. Special Interest Tourism: Concepts, Contexts and Cases, pp.1-17.
•Soleimani, S. and et. al., 2019. Astro-tourism conceptualisation as special-interest tourism
(SIT) field: a phenomonological approach. Current Issues in Tourism, 22(18), pp.2299-2314.
•Ma, S.D., Kirilenko, A.P. and Stepchenkova, S., 2020. Special interest tourism is not so
special after all: Big data evidence from the 2017 Great American Solar Eclipse. Tourism
Management, 77, p.104021.
References

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