Leadership Analysis Report: University of Westminster, WBS 6MNST001W

This report analyzes leadership and strategic decisions made during a game simulation, focusing on the 21st Century car challenge. The student implemented Relationship Leadership theory and democratic leadership principles to foster communication and decision-making within the team. The report explores the analysis of the first phase strategies, including the implementation of a differentiation strategy for the family car, aiming to create a unique product and target a specific audience. The report also examines post-merger strategies, including the merging of family cars and eco-friendly cars, and the use of Porter's Five Forces and Ansoff matrix for market analysis. The conclusion emphasizes the benefits of democratic management and the effectiveness of the strategies employed.