Evaluating Global Business Strategies' Impact on MNC Performance

This report examines the impact of global business strategies on the performance of Multinational Corporations (MNCs), with a specific focus on a study of Aston Martin. The research explores the significance of global business strategies, corporate vision, conflict management, and empowerment. The report outlines the research aim to evaluate the impact of global business strategies, along with objectives to assess the role of effective management in these areas. It incorporates a literature review, discussing the importance of global business strategies for international operations. The methodology section details the use of a quantitative research approach for in-depth data analysis, and data collection methods including primary and secondary sources. The report aims to provide a comprehensive understanding of how global business strategies affect MNC performance, offering insights into the management of corporate vision, conflicts, and employee empowerment.

Research Project

Cover Content
 Title of the Research
 Background of the Research
 Research Aim
 Research Objectives
 Research Questions
 Literature Review
 Research Methodology
 Data Collection Tools
 References

Research Title
“To evaluate the impact of global business strategies on performance of MNCs”. A
research conducted on Aston martin.

Background of the Research
The study into consideration is based on determining the impact of
global business strategies on the performance of Multinational
corporations. Global business strategy is significantly refers as the
business strategy which is mainly engaged through the businesses,
companies and firms that are operating in a global business environment
and serving consumers by the world.

Research Aim and Objectives
Research Aim -
The main aim of this research
project is, “ To evaluate the
impact of global business
strategies together with an
evaluation of role of corporate
vision, conflicts and
empowerment on performance
of MNCs." A study on Aston
Martin.

Research Objectives
Research Objectives
 To evaluate the impact of global business strategies on performance
of MNCs.
 To understand the role of effective management of corporate vision,
conflicts and empowerment.

Research Questions
 What is the impact of global business strategies on performance of
MNCs.
 What are the role of effective management of corporate vision,
conflicts and empowerment.

Literature Review
In this present exploration work literature review is being executed over
the area of evaluating the impact of global business strategies together
with an evaluation of role of corporate vision, conflicts and empowerment
on performance of MNCs. Form the opinion analysis of Alfredo J. Mauri
and Rakesh B. Sambharya, 2019, it has been stated that, global business
strategy is significant for a business to execute their international
operations in more liable manner.

Research Methodology
The appropriate determination of methods is critical for an investigator
is to help the general work right way to coming to at the key result. An
investigation can be recognizes in either qualitative or in quantitative
aspect, Therefore, in this existing research quantitative research method is
being applied by the specialist as it is successful in giving top to bottom
data that depend on numeric aspects.

Data Collection Methods
This is the most imperative consideration of an
investigator is to select the most suitable sources for
gathering information, therefore, In this existing exploration
context, both primary and secondary tools will be proper as
these two are noteworthy in leading descriptive assessment
over the area of evaluating the impact of global business
strategies on performance of MNCs, in which data is
predominantly accumulated from numerous sources.

REFERENCES
 Hsu, C. W., Lien, Y. C. and Chen, H., 2015. R&D internationalization
and innovation performance. International Business Review. 24(2).
pp.187-195.
 Schotter, A. and Beamish, P. W., 2011. Performance effects of MNC
headquarters–subsidiary conflict and the role of boundary spanners:
The case of headquarter initiative rejection. Journal of International
Management. 17(3). pp.243-259.