Analysis of Amazon's Global Strategy and Sustainability Report

This report provides a comprehensive analysis of Amazon's global strategy and sustainability initiatives. It begins with an introduction outlining the scope of the report, followed by a critical evaluation of both external and internal factors influencing Amazon's business operations. The report delves in...Read More

GLOBAL STRATEGY AND
SUSTAINABILITY

TABLE OF CONTENT
 PART 2
 INTRODUCTION
 Critical evaluation of external factors
 Critical evaluation of internal factors
 Critical evaluation of CSR
 Recommendations for global development
 Recommendations for sustainability
 Conclusion
 References

INTRODUCTION
 Global sustainability is required to grow
and expand business at national and
international level. The company needs
to be fulfil corporate responsibility in
order to sustain for the same. Amazon
is biggest online seller websites and E-
commerce platform, the company was
started in the year 1994 in America, US.

Critical evaluation of external
factors
 External factors consist elements of
political, social, economical,
environmental and legal aspects which
a company has driven while operating
business functions. In context with
Amazon, political factor has negatively
impact upon its working as in past year
as company does not adopt
government interference due to traffics
and foreign investment. Whereas,
technological and social factors has

Critical evaluation of internal factors
 Internal factors has shown inside
operations of Amazon that reflects its
strength and weaknesses , opportunity
and threat. Although, the company has
much strong area where it could sustain
its business environment into market
positively whereas, weaknesses reflect
negative impact on its profitability due
to less margin and close substitutes.

Critical evaluation of CSR
 CSR play vital role in business
performance as far this concern,
Amazon has large operations which
make them reliable to operate all legal,
ethical, environmental responsibilities.
They have played their role in fulfilling
economic and Philanthropic
responsibility that has positively
increase its evaluation into society.

Recommendations for global development
 Amazon CEO needs to reallocate their
functioning to overcome weaknesses by
eliminating free shipping and make its
limited to some extent. Also, they need
to perform all legal functional in order
to global development so that
government could take advantage of
companies brand and revenue.

Recommendation for sustainability
 Sustainable development could only be
settled by making customer and society
happy. CEO of Amazon must make
sustainable products which has market
demand and being equality in to
organisation. Sustainability only reflects
by making decision regarding high sales
with contributing to society
development.

CONCLUSION
 The presentation has shown positive
and negative impact of internal and
external analysis through which it has
properly identified where necessity is
required for changes. It has
recommended to built growth and
development strategy in order to make
sustainable development.

REFRENCES
 Beier, G., Niehoff, S. and Xue, B., 2018. More
sustainability in industry through industrial
internet of things?. Applied sciences, 8(2),
p.219.
 Tauringana, V. and Moses, O., 2021.
Environmental Sustainability and Agenda 2030:
Efforts, Progress & Prospects. Management, 10.
 Harmadji, D. E., and et. al., 2018. From theory
to practice of signaling theory: sustainability
reporting strategy impact on stock price crash
risk with sustainability reporting quality as
mediating variable. KnE Social Sciences.

 Thank you