Analyzing Apple's Global Strategy Using the YIPS Model Framework

This report provides an analysis of Apple's global expansion strategy through the lens of the YIPS model, examining key factors such as industry globalization, global strategy levers, and management/organizational elements. It highlights the importance of technological change, international branding, marketing activities, and competitive moves like price skimming in Apple's international operations. The report also emphasizes the significance of hiring skilled local employees and focusing on performance to drive organizational growth and customer satisfaction. The evaluation concludes that a combination of technological advancement, strategic marketing, and effective human resource management are crucial for Apple's success in the global market. Concluding, the report emphasizes that companies expanding internationally must focus on marketing strategies at an international level and hiring local employees to build better customer relationships.

YIPS MODEL FOR
Apple company

Table of Contents
Introduction......................................................................................................................................4
Main Body.......................................................................................................................................4
YIPS model-....................................................................................................................................4
Industry globalization factor-......................................................................................................4
Global strategy lever-..................................................................................................................4
Management and organisational factors-.....................................................................................4
Evaluation........................................................................................................................................5
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

Introduction
YIPS are a global expansion network where a company is not essential that they will establish
their building in other countries but they must reach to other countries by various ways. The
following file is having YIPS model on Apple Company.
Main Body
YIPS model-
Industry globalization factor-
Technological change- Countries are focusing toward technological change and adopt that
technology which help them to increase their productivity and profitability. In context of Apple
which produces mobile phones, laptops, tabs and many others are required positive technological
factor. They need to update their software and manufacture technological devices.
International branding- Apple is focused to promote their brand at international level and their
promotional strategies are differ according to their operating nation (Cuervo‐Cazurra, Doz and
Gaur, 2020). For example they will promote their brand different in UK as compared to any Asia
country.
Global strategy lever-
Marketing- It is essential for Apply Company to focus on their marketing activities at global
level because these activities only help them to aware their customers about their brand and
products.
Competitive moves- They always try to introduce their new feature with new device and they
focus on price skimming strategy where they introduce their new mobile with high prices and
lower down the prices after few months when they introduce another featured mobile.
Management and organisational factors-
Hire high skilled employees- Apple company hire employees of that country where they expand
their business so that their employees are already aware about existing marketing condition and
customer preference toward their brand (Singh and et. al., 2019). Hence, this will further help to
communicate customers in their own language and make them understand the features and
benefits of purchasing Apple Company products. Apple company is having overall 1, 54,000
employees at worldwide

Performance focused- Apple Company is performance focused company where they mainly
focus on the performance of their employees. They allow their employees in decision making
process and so that they will make those decisions which are effective for their organisational
growth and further help to motivate their employees employee to perform well to produce
qualitative product to satisfy their customers.
Evaluation
It is evaluated from the above information that various factors help Apple Company to grow well
at international market such as technological change where companies are more concern about
the technological quality in their organisation so that they will manufacture good quality of
products. On the other hand, it also evaluated that companies must concern about their
promotional activities and promote their brand in same manner which will help customers to
understand the features of their product.
Conclusion
It is concluded that every company must focus on their marketing strategies of international level
when they expand their business internationally. Hiring local employees will help company to
build better relationship with customers because here employees can communicate in their own
language and well aware about marketing conditions such as customer preference and their
influencing factors to purchase a product.

References
Books and Journals
Cuervo‐Cazurra, A., Doz, Y. and Gaur, A., 2020. Skepticism of globalization and global
strategy: Increasing regulations and countervailing strategies.
Singh, D. and et. al., 2019. Global strategy for the diagnosis, management, and prevention of
chronic obstructive lung disease: the GOLD science committee report 2019. European
Respiratory Journal, 53(5).