Global Strategy: Discussion of Issues and Learning Expectations

This discussion post explores key issues in global strategy based on provided readings. The author identifies decision-making challenges, increasing competition requiring the Blue Ocean strategy, and the importance of synergy as critical factors. The discussion emphasizes the impact of sustai...Read More

Running head: GLOBAL STRATEGY
Global Strategy
Name of the Student:
Name of the University:
Author Note:

1GLOBAL STRATEGY
From the readings I have identified three key issues. The first issue is decision
making. One of the main responsibility of executives in an organization is taking tough and
strategic decisions (Courtney, Lovallo & Clarke, 2013). The problems in decision making are
the lack of information to make a completely informed decision and the different biases that
affect the perception of the decision makers. Another issue that emerges from the readings is
the increasing competition in every industry. Due to this reason applying the Blue Ocean
theory in the business strategy and creating an uncontested market place is necessary
(Mauborgne & Kim, 2005). The key to creating this kind of market space lies in invention
and innovation that creates new concepts and products for the market. Another issue that
emerges from the readings is the idea of synergy and difficulty that organizations face in
achieving it. Most organizations operate through many departments and organs and thus,
creating a collaborative approach and keeping a good channel of communication is necessary
which can be facilitated by the practice of synergy (Goold & Campbell, 1998). It helps the
executives to manage the different units and thus businesses run smoothly.
These issues are important in understanding business and corporate strategy. Decision
making is necessary part of every business and the executives and managers are responsible
for taking the toughest of decisions. Eliminating biases and collecting complete information
ensures that the executives are able to make best decisions and create best of the strategy.
Every industry nowadays in overcrowded with suppliers and thus, creating unique products
and strategy is necessary in order to secure a customer base. The blue ocean theory opines
that creating an uncontested market is necessary for maintaining the competitive edge. The
leading companies become the leaders of the market by offering the consumers something
that others cannot (Mauborgne & Kim, 2005). For example, Apple, the leaders of
Smartphones offers dedicated servers and security systems that attracts the premium
customers. Synergy is necessary in every business as it ensures that the organization is

2GLOBAL STRATEGY
working as a complete unit and that there is a collaboration and flow of communication
among all the organs.
The concepts of sustainability and shared values impacts corporate strategy. While
doing business, organizations sometimes overlook the aspects of social, economic and
environmental welfare in order to gain more profit (Kramer & Pfitzer, 2016). Recent theories
urge the consideration of sustainable business activities. In order to maintain sustainability,
the companies need to develop strategies that will ensure sustainable growth, diversity and
inclusion, equality and equity inside the organization. Executives also need to consider the
aspects such as responsible use of resources and environmental preservation through green
packaging and reduction of carbon and water footprint. Shared value ensures that the
corporate world follows a shared goal that is based upon the value of protecting the earth.
Internationalization and merger and acquisition further seeks the application of sustainability
and shared value in order to ensure a smooth running as these companies have singular
corporate strategy that is based on their company vision (Crane et al., 2014).
From the course, we will learn about strategy making. The course will help me
develop competencies for decision making in short time and understand the macro and micro
environments that might affect the businesses. Due to globalization acquisitions and merger
and international expansions have become common for most firms and thus managers and
executives need to develop strategies that can be applied to overseas context as well
(Camillus, 2008). Through the course we will also learn about the concepts of sustainability
and shared value, blue ocean strategy, synergy building and the steps that might lead to
disasters for an organization. These learnings will help me gain an understanding of the
considerations that executives and managers need to have before they make strategies for
competitive advantage.

3GLOBAL STRATEGY
From this course, I expect that I will be able to gain skills and understanding of
managerial capabilities. Managers need to consider many aspects while running a business
and this course gives insight into the pitfalls in the journey. I expect that I will be able to use
this knowledge and understanding in my future career. I also expect that this course will
enhance my present understanding on global strategies for managers. The course provides
recent works and studies on issues related to business which gives us opportunity to
understand the global scenario. My expectations also include better understanding and
acquirement of the skills necessary for becoming a successful manager of a multinational
company or to run a business of my own in future.

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References
Camillus, J. C. (2008). Strategy as a wicked problem. Harvard business review, 86(5), 98.
Courtney, H., Lovallo, D., & Clarke, C. (2013). Deciding how to decide. Harvard Business
Review, 91(11), 62-70.
Crane, A., Palazzo, G., Spence, L. J., & Matten, D. (2014). Contesting the value of “creating
shared value”. California management review, 56(2), 130-153.
Goold, M., & Campbell, A. (1998). Desperately seeking synergy. Harvard Business
Review, 76(5), 131-143.
Kramer, M. R., & Pfitzer, M. W. (2016). The ecosystem of shared value. Harvard Business
Review, 94(10), 80-89.
Mauborgne, R., & Kim, W. C. (2005). Blue Ocean Strategy. Harvard Business School
Publishing Corporation. Boston, Massachusetts.