Global Strategy and Foresight for ETO: PGBM135 Report Analysis

This report provides an in-depth analysis of ETO's global strategy, focusing on the media and entertainment industry. It examines the company's business units, revenue streams, and regional market dominance. The report includes an industry analysis, identifying key players, market segments, and revenue figures. It also explores the impact of mega trends such as big data, technology, and virtual content on the entertainment industry. The analysis utilizes frameworks like PESTEL and Porter's Five Forces to assess the competitive environment and strategic capabilities. The report concludes with recommendations for ETO to leverage competitive advantages and adapt to the evolving global landscape. The assignment also incorporates learning outcomes related to strategic foresight, competitive advantage and the application of relevant theories and tools associated with strategic foresight and the need for organizational future orientation.

PERSONAL AND PROFESSIONAL DEVELOPMENT
Introduction
Global strategy is considered to be a plan that is developed by company to
target the growth beyond their borders. It is a method of competing as
well as expanding into globalised market. This is essential for company to
expand their business internationally as it facilitates an opportunity for
more profitability and sales.
Trends in Entertainment Industry
As per e marketer, US digital video advertising are share from 2015 to
2019 which is transacted programmatically will be approx. twice. The
publication paints quite a various picture, yet for advertising
programmatic TV are placing it for just 5% of whole advertising TV in
2019. whereas PWC assume that programmatic TV will present about a
3rd of international television ad revenue by 2021.
This trend is a key driver for change for ETO as through this company
are advertise by making programmatic video. If these rates of growth are
true, then industry is on a excited ride.
Effectiveness of Mega trends
The mega trends of big data, technology and growth of virtual content is an opportunity for
ETO's as through this company produce more standard quality content so that a creative
economic landscape can be formed.
From the above chart it is analysed that from the year 2003 to 2012, music industry is not growing, it is
decreasing every year but from 2013 to 2017 it is improved.
Mega trends that might be important for ETO
Enterprise models for the distribution are modifying with models of
services based delivery and licensing are replacing traditional sales
distribution. Big data, new technologies as well as growth of virtual
content are forming creative landscape of economy.
Conclusion
From the above PPT it is concluded that global media and entertainment is leading day by
day. By implementing some sources of competitive advantage which are relevance for the
ETO's management and also get benefited.
References
Music industry in UK. 2019. [Online]. Available through
<https://www.statista.com/topics/3152/music-industry-in-the-united-kingdom-uk/>.