This report provides a comprehensive analysis of Amazon's global strategy and sustainability. It begins with an introduction to global strategy and sustainability, emphasizing the importance of corporate social responsibility (CSR). The main body includes an external analysis using PESTEL and Porter's Five Forces models, evaluating the industry environment and competitive forces. An internal analysis utilizes VRIO and value chain analysis to assess Amazon's resources and capabilities. The report critically analyzes CSR and sustainability practices, followed by an evaluation of the implications of the analyses, considering competitive advantage and global options. It concludes with strategic recommendations for Amazon's development and CSR initiatives, aiming for sustainable growth and market proficiency. The report also includes a PowerPoint presentation as an appendix to the report that provides a concise overview of the report.
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