Analysis of Global Supply Chain Management Report for Carousell

This report provides an executive summary and analysis of Carousell's global supply chain management. It identifies challenges such as cost efficiency, greener operations, and globalization, and proposes strategies to address them. The report explores cost optimization through aligning costs, utilizing technology, and efficient leadership. It also examines the importance of an in-country marketer for global expansion and the need for standard quality products and services. The report highlights contemporary issues in global logistics and supply chain management, including cost pressures, the impact of globalization, and the significance of greener operations and sustainability. The analysis emphasizes the importance of customer satisfaction through quality service and the need for continuous feedback to maintain standards. The report draws on academic sources to support its findings and provides a comprehensive overview of Carousell's supply chain management strategies.

Global Supply Chain
Management

Executive Summary
Any international organisation like Carousell while meeting the objectives of the company faces
various challenges. Some strategies for the achieving the objectives such as cost efficiency,
greener operations, standard quality services and products, globalisation etc. have been included
in order to make sure that Carousell can compete with all the global challenges in order to meet
the targets. For cost efficiency, cost optimisation and various leadership skills can be used for a
better evaluation. For sustainability, various sessions can be organised in order to make the
employees understand that the facilities they are using are equally available for the other
employees too. An in country marketer can also help in dealing with the globalisation process.
This is because that will act as a support for Caroussel in expanding the business in another
country or area. An in country marketer can help in making the base for the organisation. After
that, Carousell can themselves work on various ways and strategies for increasing the intake of
the customers. Another important factor is the quality of products and services, customers want.
People focus on getting a standard quality in a less amount. A critical evaluation of all the
startegies have been done in order to eaily analyse all the measures that act as requirements or
objectives of a technological and global logistics. Also, it included various factors that any
company in and out of the global logistics should keep in mind to satisfy the customers. It was
evaluated that the most essential factor that affects the satisfaction level of the customers is the
poor quality of services and products. The focus of the global logistics is on completing the
demands of the customers so that they can stay satisfied. It has been observed that for
globalisation, for expanding the business in some other area or country, some sources or contacts
are necessary to act as a support material and which can help in expanding the business more
better.

Table of Contents
Executive Summary.........................................................................................................................3
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
TASK 2............................................................................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Carousell is considered as an e-commerce company. Like other international retailers,
Carousell also faces a wide number of global challenges in order to meet the general
requirements of the company such as the efficiency of the cost, global access, better and standard
quality products and services etc. For competing with these challenges, various approaches and
techniques can be used in order to achieve the targets of the company. The report is about finding
out some strategies or ways by which these objectives can be achieved in Carousell. Also, it
includes five themes covering the issues and their strategies in the global logistics and supply
chain management (GLSCM).
TASK 1
A company has some specific objectives which they focus to achieve and these includes
the cost efficiency, standard quality services and products to be delivered to the customers,
global access etc. While meeting these objectives, often Carousell have to face various
challenges and issues. The challenges along with their strategies are discussed below :
Cost efficiency
Carousell can follow the 4 step process for an appropriate and efficient cost management.
The five steps are discussed below :
Aligning costs to strategies : Analysing the whole organisation once and also, it can prove very
beneficial for the company to differentiate between the essential and the non essential costs. IT
means by reducing the costs that the company can control or manage. It will help Carousell in a
better decision making process in terms of management of costs. There are various costs that has
been used in a company that are actually not required. Like in case of loading some material,
only one carrier can go for that instead of various carriers in different intervals of time. This will
in direcly, save the cost of petrol, time of the employees. This time of their they can use in some
other essential activity. So, the company can avoid such costs.
Aiming high : Carousell can make more use of innovation and technology and also, can search
for new ways and techniques by which they can optimise the cost base. Various modern
technologies have been developed that can help the business very much. It is no doubt in saying
that technologies have made the life much more easier. It is possible to operate on a single
device., so Carousell can make use of various technological features so that the company can be

able to save extra time from these activities and utilize this time in some other ebneficial thing or
activity.
Setting the path and efficient leadership skills : It acts better if the company had already set a
path and also decided the techniques that are to be used by each employee of the company.
Efficient leadership skills helps in achieving this objective as the employees have to make sure to
complete according to the leader. An efficient leader can help in resolving any conflict situation.
All one needs is the efficiency to tackle all the employees such that they can obey all the rules.
But another essential factor is that the leader should not be that much strict with the employees
as it somewhere de motivates the employee's morale. Also, then the employee feels unable to
discuss any issues with the authorities as well.
Cost Optimisation : Carousell should ensure to provide incentives from time to time to the
employees. It helps them in focusing more on work, which brings positive outcomes to the
company, so, Carousell can afford some incentives in sake of those benefits.
Global access
This is considered as the globalisation of an organisation. It means when one company
has to expand its business in some other country but it takes various measures such as the cost,
time, potential etc. Also, it needs a support in that new place which can help in providing some
sort of support to the organisation that has to expand the business and operations. In a new place,
after a few time, the organisation itself feels enough comfortable and also becomes able to make
the contacts itself which can help them in future if required.
Hiring an in- country marketer
Carousell can make use of this strategy in order to increase its global presence. Even if
Carousell does not have a popular presence in some other country, so they can work with some
other famous brand there to have an insider's perspective. After a few times, it becomes easy to
connect with new people in a new place. It is because after some time the company can be able
to understand the needs of the customers that they can satisfy after analysing them.
Proper management
It can be a better option for Carousell to enter one market at a once because over
excitement can decrease that share as well that are already present in the company. Entering in
one market and them making the business wide there is an efficient idea than moving in several

markets with no benefits. After successful expansion in 2-3 places, the company can think for the
next place.
Greener Operations
Greener operations of Carousell can be considered as the sustainability of the company. It
means that the company can think of using its resources such that all the employees can take
complete utilization of them. Greener operations of an organisation includes parking, sustainable
leadership, LEED certified buildings etc. Carousell considers the fact that the facilities and
resources should be used in a way such that all the employees can take part in as well. Although
while continuing sustainability, the company have to keep in mind that it takes time and effort to
continue it.
Standard quality services and products
The quality management strategy can help Carousell in maintaining the better and
standard quality of the services and products so that the company can give standard quality
products to the customers and they can stay satisfied with the company. The strategy includes
various factors that should be included at the implementation of the project, so that no further
issues can act as barriers for the company. Carousell can also include a function of taking regular
feedbacks from the customers. It will help in maintaining the quality of the products etc. Regular
feedbacks from the customers can also make feel the customers that they are valuable for
Carousell. Taking feedbacks on a continuous basis will help company in maintaining the
standards and do any modifications as well if required.
According to Tayur, Ganeshan and Magazine (2012), efficient leadership skills can maintain the
management of cost within the employees towards achieving the objectives as the leader must
have already planned the essential and non essential costs, so it can help Cariusell in staying cost
efficient. In contradiction to it, involving with an in-country marketer can help in achieving
height at some other unknown place where the business has expanded newly. It is because that
helps in settling the business well and then, Carousell can become efficient itself after a few time
so that it can make further contacts and continue its business. However, it can be evaluated that
an in-country marketer can be more effective than efficient leadership skills. Stadtler (2015) says
proper utilization of the resources and facilities of the company can help in a greener
organisation. In contradiction to that, products of standard quality and taking regular feedbacks

from the customers as well are enough to attract them. However, it can be evaluated that
feedbacks on a continuous basis and better quality can help Carousell in achieving the objectives.
TASK 2
Contemporary issues and strategies in Global logistics and supply chain management
(GLSCM) compiles various factors within it. Some themes that can justify the topic are
discussed as under :
Cost efficiency and pressure
It is a general fact that customers always expect standard quality in low costs. In the
world of global logistics, there has been various issues but some strategies are also have defined
to cope with those issues. There is no doubt in this that the social issues and the sustainability
features have been increasingly used topics but the cost efficiency has remained unaffected since
a long time. In the world of global logistics, it is quite hard to satisfy the customers in lower
costs. The people wants quality as well as fewer prices, which is a difficult criterion for the
logistics as well. So, the cost issue has been a problem on a continuous basis. In case of
electronics and automotive industries, it has been observed that the overall revenue is considered
as low as 4% or sometimes 5%.
Globalisation
As the globalisation has expanded to a wider level, the global logistics have observed a
decreased level of the reliability that they had decided to expand in various countries. Various
organisations under global logistics have also stated that because of the poor transporation
facilities, their delivery system has been affected a lot. Because people want their order on time
but sometimes, because of these external factors, the process of delivery becomes slower which
disappoints the customers to a big level. Globalisation also maximizes the complexity features as
it is quite difficult to expand the market in some new area or country. It takes effort, money and
sources to successfully expand a business. Even smaller sources can also help rather than having
no source as it is essential to have a support system to expand and manage the operations.
Although after a few times, everything goes normal and things become smooth as well, but it
takes some time. So, it is better to expand the business and its operations where there has a been
already a source available in the specific area. Because in that specific time, the company can
gain various other sources ad contacts as well and the company after a while becomes itself able
to function properly.

Greener operations/ sustainability
This is considered as a very essential topic. It means using the facilities and resources of
an organisation in such a manner that all the employees can take benefit of that. These facilities
etc., are not meant for any single employee, these are meant for all the employees and staff.
Although there are various organisations under logistics that observe that these green operations
are considered as a part of their logistic industry. There has been experienced an uncertainty in
the deployment for various strategies for sustainability, specially in terms of evaluation or setting
goals or achieving targets.
Standard quality products and services
Often global logistics face some issues with the delivery of poor quality of items and
these situations arise in those cases when the delivery location is far enough and the product has
been pressed by the other items etc., in some cases, the product has been damaged to an extent
which disappoints customers. So, these issues can sometimes occur in Global logistics.
Sometimes, when the location is nearby but the staff is not available, then in that case instead the
product is ready but because of the unavailability of the sales person, the product has been
delivered late. For issues like this, some measures can be taken. Some qualified staff should be
recruited so that in future, there will be no issue with the late delivery by sales person. The
managers should provide some sort of incentives and increments such that the employees may
not leave the organisation and the sector of global logistics should not have to afce employee
turnover in any situation. In cases like far delivery areas, the logistics should start focusing on
the development of some more centres in popular areas, so that the sector does not have to face
any issues like this again.
According to Jacobs and Chase (2013), cost efficiency can effect the global logistics most and
also create more issues to the sector. In contradiction to this, the quality of the product and
service can affect the industry more. As the focus of people is more on best quality and less
prices., so the people focus on the quality. However, it can be evaluated that the whole industry
of global logistics depends on the quality of all the products and services they offer to the
customers. But, it can be contradicted that globalisation affects the logistic sector. It is very
important for a company to expand successfully because any company can expand but very few
of them which are having some connections over there get successful. However, it can be
evaluated that there must be a connection in the place or area where the company is planning to

expand its business. This is because it acts as a support in a new place for the organisation that is
expanding the operations. After a few time then, the company itself can manage its operations
because of the gained familiarity in some specific period.
CONCLUSION
It can be concluded from the report that Carousell for competing the global challenges
can adopt various strategies so that they can meet all the objectives and requirements. The key
themes identified were the efficiency of cost, sustainability, standard quality services and
products, globalisation etc. Various methods and strategies have been used for competing with
all the global challenges. All the issues were identified clearly and the requirements for including
in the strategies have also been analysed well.

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