Global Strategy and Sustainability Report: Business Analysis

This report provides a comprehensive analysis of global strategy and sustainability, focusing on the external and internal environments of a business. It begins with an introduction to the importance of global strategy in the modern business landscape, particularly for e-commerce companies like Amazon. The report then delves into a critical analysis of the external environment using PESTLE factors (Political, Economic, Social, Technological, Legal, and Environmental) to assess the broader context influencing business operations. Following this, an internal analysis is conducted, using a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to evaluate the company's internal capabilities and competitive position. The report concludes by summarizing the key findings and emphasizing the importance of strategic planning for long-term success in the global market. References to relevant academic sources are also included.

Global Strategy and
Sustainability

Table of Content
 INTRODUCTION
 Critical Analysis of External Environment
 Critical Analysis of Internal Environment
 CONCLUSION
 REFERENCES

INTRODUCTION
Businesses are playing a very essential role
for the country economy. In present
scenario, businesses are running is many
ways such private, public, e- commerce and
voluntary businesses. Every business want
to be successful and expand their business
globally so most of the companies come
online and do business all over the world
without and hurdle . To expand business
online companies need an effective global
Strategy so that companies operate their
business effectively. For every business and
e commerce business an influential global
Strategy and sustainability is needed.

Critical Analysis of External Environment
Political Factors - These factors includes rules, trade regulations,
political stability, foreign trade, foreign trade regulations, taxes,
public service, and local community. Amazon is a big multinational
company which operates their business with the help of digital
media.
Economical Factors - Economical factors are responsible for the
company growth. Interest rate, exchange rate, taxes, minimum wage,
inflation, recession factors are comes under economical factors
Social Factors - Social factors influence the buying behavior of the
customers and also give impact on customer’s lifestyle. Some social
factors which affect the businesses such as religion, culture,
education level, size of the family, population density.

Cont....
Technological Factors - Most of the time these factors give
positive impact on the business and create a strong image at the
marketplace. Amazon is a famous online retailer company
which use technology to perform their business activities and
prepare a global Strategy so that company easily sustain in the
market and take competitive advantage.
Legal Factors - These factors give direct impact on business
and customers behavior. Every business and companies need to
follow all the legal procedures so that company easily survive
and increase their wealth
Environmental factors - These factors contains climate change,
pollution, weather, non renewable goods and resources.

Critical Analysis of Internal Environment
Strengths Weaknesses
 Amazon is globally famous big e-
Commerce Company and its position
and brand image is very strong in the
market.
 Amazon got rank 3 in 2019 global
brand ranking so company contain big
brand valuation (Pesce, et. al., 2018).
 Amazon is considered as a customer
oriented brand because Amazon
provide their services in inexpensive
cost.
 It is an imitable business model
because everyone starts doing online
business so it's easy for all rival
companies.
 Sometime Amazon experience failures
when it's fire mobile launch.
 Amazon has a less number of physical
stores so sometime it becomes hurdle
for customer.
 In Germany, employees of the
Amazon went on strike because of
unhealthy working conditions.

Strengths Weaknesses
 Amazon brings many creative ideas
and effective additions in products and
services such as drone delivery and
witling’s aura smart system which
create an effective difference from
another brand and companies.
 Amazon deal with massive number of
third party and its sellers because of
the high traffic volume on the sites of
company.
 Amazon becomes very dependable
upon their distributers so it gives
negative impact on the company.
Cont…

Cont..
Opportunities Threats
 Amazon continually expands their
operations so that company grows their
market strongly all over the world.
 Amazon is about to create more
physical stores so that more customers
can easily connect with the company.
 Amazon is constantly do improvement
in technologies so that customers easily
take Amazon services on a one single
click (Gheibi, Karrabi, Mohammadi
and Dadvar, 2018) .
.
 Sometimes government regulations
considered as a threat of the company.
 Continuously improvement in cyber
crime gives negative impact on the
company.
 High level of competition with the Wal-
Mart and eBay.
 Fake and negative reviews also become
a threat of the company.
 Economy recession also consider the big
threat of the company.

CONCLUSION
According to this report, it is concluded that every company need a good strategy to
establish their brand image in the market. With the help of effective global Strategy
and global sustainability, every company can easily build their market internationally.
This report deals with the external and internal environmental factors of the company.
For the growth of the company, it's mandatory to analyze the internal and external
factors of the company so that company easily maintains their position at the
marketplace. This report identified that social and technological factors mainly give
positive impact on the company. SWOT analysis is useful to recognize the strength
and weakness of the company so that company can prepare marketing strategy
according to this and take many opportunities.

REFERENCES
 Achinas, S., et.al., 2019. A PESTLE Analysis of Biofuels Energy Industry
in Europe. Sustainability, 11(21), p.5981.
 Casarejos, F., Frota, M.N. and Gustavson, L.M., 2017. Higher education
institutions: a strategy towards sustainability. International Journal of
Sustainability in Higher Education.
 Cui, J., Allan, A. and Lin, D., 2019. SWOT analysis and development
strategies for underground pedestrian systems. Tunnelling and Underground
Space Technology, 87, pp.127-133.
 Gheibi, M., Karrabi, M., Mohammadi, A. and Dadvar, A., 2018. Controlling
air pollution in a city: A perspective from SOAR‐PESTLE analysis. Integrated
environmental assessment and management, 14(4), pp.480-488.

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